2017-11-21
How to Set Up and Optimize Google Alerts: The Ultimate Guide
For those of you who have never heard of Google Alerts: you’re missing ou...
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Read all our articles from the category Brand Tracking
2017-11-21
2017-11-09
5 Reasons Why Google Alerts Just Aren’t Enough Anymore
If you’re in marketing or communications, you’re almost certain...
2017-10-25
Hospital Marketing: Reputation Management for Doctors &...
Most of us probably never think about hospitals as businesses with marketin...
2017-10-05
Brand Monitoring: 5 Types of Keywords Every Company Needs to...
From social media, to online advertising campaigns, to collaborations ...
2017-09-13
#AppleEvent: What We Learned From 500,000+ Social Mentions
When Apple makes a big announcement, it’s usually a game-changer.&nbs...
2017-07-28
5 Easy Steps to Start Getting Better Online Reviews
It doesn’t matter how good you think you are. What matters is how good&nb...
2017-07-20
8 Essential Tools for Online Reputation Management
As social media and other online platforms have become more prevalent, mana...
2017-06-08
6 Signs You Need to Start Tracking Your PR ROI Better
Get people to say nice things about your brand. That’s what PR is. Simple...
2017-05-30
How to Use Social Media Sentiment Analysis in Your Listening
We sometimes talk about how social media metrics don’t always tell you th...
2017-04-19
How Agencies Use Monitoring to Deliver Rockstar Service
Marketing and digital agencies have a lot of challenges when it comes to to...
2015-12-14
How to Fuel Your PR Campaign Tracking with Monitoring
As a kid, I never missed an episode of Scooby Doo. I loved it, as did milli...
2015-01-20
A Checklist for Managing Your Brand’s Online Reputation
I love how many resources and case studies on marketing tactics and strateg...
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