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Read all our articles from the category Media Monitoring

7 Reasons Online Reviews are Essential for Your Brand 2018-09-26

7 Reasons Online Reviews are Essential for Your Brand

Having easy access to the web has radically changed the way people shop for...

How to Monitor Your Product Launch: Lessons from #AppleEvent2018 2018-09-24

How to Monitor Your Product Launch: Lessons from #AppleEvent...

Running a product launch can be one of the most stressful times in a market...

4 Ways Schools Can Benefit From Social Listening 2018-09-12

4 Ways Schools Can Benefit From Social Listening

Did you know that marketing and PR professionals working for higher-educati...

5 Tips for Writing Effective Online Reviews 2018-08-20

5 Tips for Writing Effective Online Reviews

If you own a computer or a smartphone, chances are that you’ve done s...

Your 5-Step Brand Reputation Management Action Plan 2018-02-19

Your 5-Step Brand Reputation Management Action Plan

Do you know what customers – and potential customers – think a...

4 Ways Your Competitors Are Already Using Media Monitoring 2018-01-29

4 Ways Your Competitors Are Already Using Media Monitoring

From exploding Samsung phones to the BitCoin boom, trending topics can tell...

6 Ways Your Company Can Avoid an Online Crisis 2018-01-08

6 Ways Your Company Can Avoid an Online Crisis

A social media crisis can sneak up on you, without any warning. Between 201...

How to Set Up and Optimize Google Alerts: The Ultimate Guide 2017-11-21

How to Set Up and Optimize Google Alerts: The Ultimate Guide

For those of you who have never heard of Google Alerts: you’re missing ou...

5 Reasons Why Google Alerts Just Aren’t Enough Anymore 2017-11-09

5 Reasons Why Google Alerts Just Aren’t Enough Anymore

If you’re in marketing or communications, you’re almost certain...

Competitor Research: 7 Key Metrics to Measure (with Tools) 2017-10-31

Competitor Research: 7 Key Metrics to Measure (with Tools)

Competitor research and monitoring is a must for any growing business. And ...

Halloween 2017: Top Social Media Trends on Halloween Eve 2017-10-30

Halloween 2017: Top Social Media Trends on Halloween Eve

This is a busy time for brands and marketers. The calendar is full from now...

Hospital Marketing: Reputation Management for Doctors & Hospitals 2017-10-25

Hospital Marketing: Reputation Management for Doctors &...

Most of us probably never think about hospitals as businesses with marketin...

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