What’s the difference between a great PR campaign and a lousy one? Can you even tell?

Without the right analytics, all you have is a guess.

But it doesn’t have to be that way.

With a little know-how, you’ll know exactly how well your campaign’s performed. This helps you forget the guesswork and craft better campaigns in the future.

We’ve asked Stella Bayles, director at CoverageBook.com, to show us what it takes to make beautiful and insightful reports. CoverageBook.com does this full time, helping companies quickly create detailed reports that everyone loves.

CoverageBook.com webinar with Mention

Join us on Thursday July 21, 12pm EST / 9am PST, to learn how to:

  • Measure the right activities and results
  • Mix qualitative and quantitative data
  • Report campaign coverage
  • Impress key stakeholders
  • Present business impact
  • Implement your newfound insights

Join us live to ask Stella questions in a Q&A at the end!

About Stella

Stella Bayles is a director at CoverageBook.com, a global reporting tool for communications professionals.

Prior this role, Stella worked agency-side in PR for six years, and a further seven years in SEO, where she built and led an award-winning communications team.

Stella authored “PRs Digital Resolution” in 2015, an ebook on the digital future of public relations. She was also awarded Rising Star at the Brand Republic Digital Awards 2013 and was a finalist for Rising Star at the 2012 NMA Awards for her work in SEO/PR.

Mention's webinar with CoverageBook.com

Patrick Whatman is a content marketer for Spendesk, Mention, and other growing businesses. He lives in Paris, loves music, and writes his own brand of cultural criticism for fun. Tweet him @mrwhatman where he mainly talks digital marketing, American sports and New Zealand trivia.

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