By now, you’ve probably heard that content marketing offers important advantages such as traffic, conversions, brand awareness, thought leadership, community building, and most importantly, relationship building. Content provides an effective vehicle for adding value to our current and potential customers, and can be used to educate, instruct, and inform.
The thing is, content takes a lot of time, and often resources to produce. It’s disheartening when we develop goals, set the groundwork, and spend time producing the content…then crickets. Our content falls completely flat. But why? WHY? Because people are busy and distracted.
In order for your content to be successful (and seen), you have to find where your audience is looking for information relevant to your offering, then hand deliver it. How? Here’s your guide to creating content distribution strategies in eight easy steps (in slides).
Check out this post for more detailed tips on how to reach out to specific amplification networks for distribution.
If you’d like us to elaborate on any of these points, leave your questions in the comments. We’d be happy to discuss!
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