From tool tips to listening dashboards, you know we love helping you with your influencer marketing, especially the research phase when you’re still building your outreach list.

We’ve been sharing our advice with you for months, so we decided to bring in another expert – make that a super expert – to share his smarts with you.

Who’d we pick? Our friend Paul!

Paul May is the co-founder of BuzzStream, a great influencer marketing platform and one of our own favorite tools. And he’ll be joining us for an exclusive webinar next week – huzzah!

Psst – missed this webinar the first time around? Watch the recording here!

Regular readers know how much we stress that the key to success with influencers isn’t choosing the “biggest” or “best” in your industry. It’s about considering your campaign’s goals and what kind of results you want from your partnerships, then finding influencers who will help you reach those goals.

That makes influencer research a bit more difficult than just looking at someone’s number of followers and engagement rate on social media.

But calling it “difficult” might be a stretch once you’ve heard what we have for you.

Join us on Tuesday, January 5 at 12 pm EST to learn:

  • What makes a good influencer for your campaign
  • Ways and tools to research influencers for possible partnerships
  • Tips for sending outreach and getting people to work with you
  • How to work with influencers to reach your campaign’s goals

And we’ve also set some time aside at the end of the webinar for you to pick Paul’s brain and ask him your own questions! If you want to up your influencer marketing game in 2016, what better way to start than by getting personalized recommendations from an influence himself?

So join Paul and I on Tuesday, January 5 at 12 pm EST / 9 am PST! Save your seat now!

Brittany Berger is a content marketer helping B2B companies and entrepreneurs create unicorn content that shows personality and demands attention. Connect with her on Twitter at @thatbberg.

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