Monitoring your Twitter account can be a pain in the neck.
It’s hard to know whether you’re making ground, or just treading water. To be a better tweeter, you need to know what works and what doesn’t.
Introducing our brand new Twitter dashboard. Available to Company plans, it lets you monitor the success of your Twitter accounts in depth, directly from Mention.
- Tweet engagement
- Follower growth
- Your followers’ locations
- Your followers’ languages
Let’s take a look at these features, using our own account as an example. We’re looking at the last 30 days, but you can choose any time period.
So how has @Mention been performing over the last month or so?
We sent 621 tweets in the last month, 22% more than the month before. That led to 2,034 engagements, 13% less than the month before. If we’re sending more tweets but seeing less engagement, we might need to rethink how we’re tweeting.
To really analyze engagement, we have the Engagements graph.
You know to replicate strategies from high engagement days and rethink the content from lower days.
To see where we did the best, check out the pretty Languages and Locations charts. Hovering gives you the follower count:
The darker the color, the stronger the following. Clearly, we’re strongest in the United States, then France and the United Kingdom.
Finally, we have top tweets. It shows which tweets have performed best over your chosen time frame.
And there you have it. No more guesswork when it comes to Twitter performance.
Log in and make analyzing your Twitter performance a breeze.
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