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Read all our articles written by Kevin Payne

Kevin Payne

Kevin is a Content Marketing Consultant. He helps software companies to build marketing funnels and implement content marketing campaigns to increase their inbound leads.

Content Marketing Consultant @KevinTPayne

Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know 2021-09-22

Millennial vs Gen-Z Marketing: 7 Key Differences Marketers S...

If you think marketing to millennials is the same rodeo as marketing to Gen...

5 Ways to Monitor YouTube Personalized Data to Optimize Your Channel’s Performance 2021-08-18

5 Ways to Monitor YouTube Personalized Data to Optimize Your...

If you’ve been on YouTube for at least a year now, then you might hav...

10 Ways to Boost Your Brand’s Authority in the New Normal 2021-04-07

10 Ways to Boost Your Brand’s Authority in the New Nor...

As we’ve been adjusting into the new normal, companies are increasing...

10 Strategies to Scale Your Digital Marketing Agency in the New Normal 2020-12-02

10 Strategies to Scale Your Digital Marketing Agency in the ...

As most businesses are scrambling to keep up with the new business climate ...

7 Must-Have Tools to Create Better Client Reports While Saving Time 2020-10-28

7 Must-Have Tools to Create Better Client Reports While Savi...

For service-based companies, a huge chunk of time is dedicated to collabora...

10 Ways to Refine Your SEO Strategy to Boost Site Traffic During COVID-19 2020-09-01

10 Ways to Refine Your SEO Strategy to Boost Site Traffic Du...

Having a well-defined SEO strategy in place has become more critical than e...

How to Repurpose Blog Content for Endless Social Media Posts: 9 Powerful Ideas 2020-06-11

How to Repurpose Blog Content for Endless Social Media Posts...

The golden 80/20 rule of content marketing tells us to spend 20% of your ti...

How To Use Social Media Analytics To Create The Best Content 2020-03-10

How To Use Social Media Analytics To Create The Best Content

We’re living in an era where we can do almost everything online. Some peo...

10 Creative Ways You Can Improve Your Email Marketing Campaigns 2020-02-27

10 Creative Ways You Can Improve Your Email Marketing Campai...

Say you’re a marketer looking to improve your eCommerce sales. You’ve a...

7 Social Media Marketing Trends That Will Change The Way You Do Business in 2020 2019-12-19

7 Social Media Marketing Trends That Will Change The Way You...

One reason digital marketing degrees are becoming more prominent and in-dem...

8 Easy Steps to Boost Your ABM Strategy with Co-Marketing 2019-09-12

8 Easy Steps to Boost Your ABM Strategy with Co-Marketing

Account-based marketing (ABM) has proven itself as an effective strategy fo...

7 Effective Ways To Build And Promote Your Brand To Local Customers 2019-05-19

7 Effective Ways To Build And Promote Your Brand To Local Cu...

Marketing and advertising underwent major changes in the past years. Not lo...

A 6-Step Guide to Conducting a Content Audit 2018-11-05

A 6-Step Guide to Conducting a Content Audit

Content marketing is a strategy that focuses on creating and distributing h...

10 Effective Customer Retention Strategies for Increased Brand Loyalty 2018-07-25

10 Effective Customer Retention Strategies for Increased Bra...

Customer acquisition remains one of the primary goals of any business, whet...

Employee Advocacy: How to Turn Your Team into Brand Advocates 2018-06-26

Employee Advocacy: How to Turn Your Team into Brand Advocate...

If there’s one brand that earned a reputation of being a master in so...

5 Vital Analytics Dashboards to Boost Your Email Marketing Productivity 2018-05-30

5 Vital Analytics Dashboards to Boost Your Email Marketing P...

Marketing isn’t what it used to be, and thank goodness for that. When tra...

How Topic Clusters Can Boost Your Content Marketing Strategy 2018-04-03

How Topic Clusters Can Boost Your Content Marketing Strategy

The Greek philosopher Heraclitus once said, “there is nothing permanent e...

Social Media Automation: 12 Experts Share Secrets for Small Business 2018-01-31

Social Media Automation: 12 Experts Share Secrets for Small ...

Social media is fast becoming fertile ground for businesses to build their ...

Brand Awareness: Lessons from 3 High-Growth SaaS Companies 2017-10-24

Brand Awareness: Lessons from 3 High-Growth SaaS Companies

Why should I buy? This is the question people ask before they make a purch...

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