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Read all our articles from the category Brand Tracking

2019-01-25

5 Brand Monitoring Metrics You May Not Be Tracking

Today’s brands face many more marketing challenges than those before them...

2018-12-20

6 Ways Retail Brands Can Leverage Media Monitoring

The internet and social media has revolutionized the way brands – spe...

2018-09-26

7 Reasons Online Reviews are Essential for Your Brand

Having easy access to the web has radically changed the way people shop for...

2018-08-20

5 Tips for Writing Effective Online Reviews

If you own a computer or a smartphone, chances are that you’ve done s...

2018-02-19

Your 5-Step Reputation Management Action Plan

Do you know what customers – and potential customers – thi...

2017-11-21

How to Set Up and Optimize Google Alerts: The Ultimate Guide

For those of you who have never heard of Google Alerts: you’re missing ou...

2017-11-09

5 Reasons Why Google Alerts Just Aren’t Enough Anymore

If you’re in marketing or communications, you’re almost certain...

2017-10-25

Hospital Marketing: Reputation Management for Doctors &...

Most of us probably never think about hospitals as businesses with marketin...

2017-10-05

Brand Monitoring: 5 Types of Keywords Every Company Needs to...

From social media, to online advertising campaigns, to collaborations ...

2017-09-13

#AppleEvent: What We Learned From 500,000+ Social Mentions

When Apple makes a big announcement, it’s usually a game-changer.&nbs...

2017-07-28

5 Easy Steps to Start Getting Better Online Reviews

It doesn’t matter how good you think you are. What matters is how good&nb...

2017-07-20

8 Essential Tools for Online Reputation Management

Your brand’s reputation affects the business directly. People wonR...