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Read all our articles from the category Media Monitoring

5 Reasons to Go Sherlock and Start Monitoring Competitors 2017-02-15

5 Reasons to Go Sherlock and Start Monitoring Competitors

“Eavesdropping is rude,” they say. “It’s not eavesdropping – ...

The 7 Biggest Social Media Monitoring Mistakes You Can Make 2017-02-07

The 7 Biggest Social Media Monitoring Mistakes You Can Make

We all know the feeling. You get a brand new toy, and all you can think abo...

The 5-Minute Social Media Competitive Analysis 2017-01-19

The 5-Minute Social Media Competitive Analysis

In previous blog posts, we’ve talked about why you should monitor your co...

5 Surprising Reasons to Monitor Your Brand 2016-12-27

5 Surprising Reasons to Monitor Your Brand

Whether or not you agree with this saying, “the customer is always right,...

5 Must-Have Tools to Help You Manage a Social Media Crisis 2016-12-01

5 Must-Have Tools to Help You Manage a Social Media Crisis

Nobody wants to deal with crises. They’re not fun. Most of us just avoid ...

The Great Debates: Measuring Conversation Patterns Around Presidential Debate Season 2016-11-17

The Great Debates: Measuring Conversation Patterns Around Pr...

I bet you thought you’d stop hearing about the U.S. election now, didn’...

Competitive Monitoring: How to Build a Strategy in 4 Steps 2016-10-06

Competitive Monitoring: How to Build a Strategy in 4 Steps

Every smart brand knows the value of analyzing competitors. To really nail ...

How Monitoring Supercharges Your Social Recruiting 2016-09-15

How Monitoring Supercharges Your Social Recruiting

Remember looking for jobs in the local newspaper? Or tearing phone numbers ...

7 Tips for Taking the Stress Out of a Social Media Crisis 2016-09-01

7 Tips for Taking the Stress Out of a Social Media Crisis

It’s always a little uncomfortable to talk about PR crises.We all obvious...

Agencies: Find Clients More Effectively With Monitoring 2016-08-25

Agencies: Find Clients More Effectively With Monitoring

Every agency is looking for the perfect client. A brand that knows what it ...

How to Build a One-Stop Dashboard to Track Competitors 2015-12-22

How to Build a One-Stop Dashboard to Track Competitors

Raise your hand if you’ve tried to track your competitors, but you can...

How to Fuel Your PR Campaign Tracking with Monitoring 2015-12-14

How to Fuel Your PR Campaign Tracking with Monitoring

As a kid, I never missed an episode of Scooby Doo. I loved it, as did milli...

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