Did you know that of all the websites on the internet, WordPress alone powers 43% of them all?
And not just that, it also holds a CMS market share of 64.2%. It’s absolutely stunning to know that there is no other website builder software that comes close to this share.
So why do people love WordPress so much? Well, there are a lot of reasons. Let’s look at some of them in the following section.
Why Is WordPress So Popular?
There’s not just one reason behind the popularity of WordPress. People love it for many reasons. Let’s look at some of them.
1. Free and Open Source
One of the major reasons behind the popularity of WordPress is that it’s open source. This means you can use, modify, and distribute it for free. This makes it a cost-effective solution for startups, solopreneurs, and small business owners as well.
This has encouraged a huge community of developers and users to contribute to its growth and development. People are constantly working on it to make it one of the most powerful CMSs in the world.
2. Ready for One-Click Installation
Another reason behind the massive popularity of WordPress is that it’s ready for one-click installation. This means you don’t need to follow the tedious manual installation process anymore.
You can have WordPress installed with just a single click with almost any modern web hosting. So you don’t need to be an expert to handle the technicalities behind it.
3. It’s User-Friendly.
WordPress is super user-friendly. This means that with WordPress, you can easily design a premium website for your business even with zero coding skills. It offers a range of plugins and themes (both free and premium) to help you design a top-notch website.
The drag-and-drop page builder makes it even simpler to come up with an attractive design for your site. So no more spending money on hiring web developers. You can do it on your own, even with zero experience.
4. Integrates with Third-Party Plugins and Software
Integrating WordPress with third-party plugins and software is super easy. You can connect your website with various tools, platforms, and services to ensure that you offer the best user experience.
For example, Google review plugins let you feature business reviews right on your website. This way, it lets visitors see what people are talking about your business, and enhance its credibility.
Another major benefit of using WordPress is that it’s scalable. Sometimes when you just start your business, you might want to start out with a small website. But as your business starts growing, you might want to scale it for good.
With WordPress, that’s absolutely possible. This makes it a go-to option for entrepreneurs, solopreneurs, small business owners, etc.
Best Practices for WordPress Users
Now, with so many benefits of using this CMS, why wouldn’t people love it? But no matter how good your experience with WordPress might be, you should always use the best practices as security measures for your website.
In this post, we’ll discuss some of the best practices to follow if you’re a WordPress user. So let’s get started.
1. Keep WordPress Core Themes and Plugins Updated
As mentioned before, WordPress offers various themes and plugins to improve your website’s appearance and functionality. So you often end up using a lot of them for your website.
It’s important to note that these plugins, themes, and the core WordPress in itself too, need to be frequently updated. This will help you keep your website safe from any security vulnerabilities.
Besides, keeping them updated also ensures that your website has the latest features and has the best speed and performance. So as one of the top best practices you always need to keep your core WordPress, themes and plugins updated.
If one of your plugins or themes needs an update, WordPress will let you know by displaying red numbers like this.
2. Use a Responsive Theme
With WordPress themes, you can give your website the perfect appearance without even writing a single line of code. The WordPress repository has thousands of such themes for you to choose from. So you can browse through it and select the best one that matches your niche.
However, not all of these themes are responsive. Only by opting for a responsive theme can you ensure that your website looks perfect across devices.
Picking a responsive theme is important because not all your users will view your site from a desktop. Some may use it from their mobile devices, while others may use it from a tablet.
Irrespective of which device they are using, a responsive theme will make your site look top-notch across devices. So always make sure to pick a responsive theme for your website.
3. Implement Strong Security Measures
The internet is a very powerful and fun platform to engage with. But at the same time, it comes with its own vulnerabilities. One of them is cyberattacks and other similar security patches.
If someone hacks your password and gains access to your website, they might seriously damage your website’s reputation and hamper your business revenue.
Hackers can steal user information, and passwords, install malicious software, and even distribute malware to your users. But you would never want that to happen.
For that, you need to implement strong security measures on your website. Always use strong passwords and user permissions. You should also install a security plugin to protect your website from any kind of security threats.
4. Implement SSL Encryption
Another important point to consider when looking out for best practices is to implement SSL (Secure Socket Layers) encryption. Many hosting providers offer free SSL certificates to their users. Reach out to your web hosting company to find out if they offer one.
Using SSL is essential for various reasons. When you use SSL on your website, the data transferred between the user’s browser and your WordPress website’s server remains encrypted. So your data remains confidential and secure.
Using SSL is extremely critical for websites that collect sensitive user information like payment or personal details. By using SSL, you can easily boost trust in your users and build credibility for your business.
All websites will SSL certificates display a padlock icon in the address bar. This depicts that the website is a secure one and can be trusted. It also plays a major role in your SEO. This can boost your search rankings to generate more leads and increase your conversions.
5. Regularly Review Unused Plugins and Themes
Sometimes we install a theme or plugin on WordPress and never use it. But we often forget to remove it from our website. This can slow down the website and affect its performance.
As a result, your user experience can be impacted too. People hate slow websites. Even a 1-second delay might make them want to opt out. And sometimes they might not even want to return to the website again.
This can have a negative impact on your business. If you don’t want that to happen, make sure to deactivate the unused plugins on your site. You should also consider deleting them to remove all the clutter from your site.
Having too many unused plugins or themes installed on your website can also pose security threats. So get them removed at the earliest.
6. Regularly Back up Your Site
A major and common mistake that many WordPress users make is to not back up their websites regularly. As a best practice, you need to ensure that your website is regularly backed up.
Not doing so can potentially lead to serious damage to your business.
For example, if there is a data loss due to server failure, software bugs, hacking, or even any kind of human error, you won’t ever be able to recover your data. This means you’ll lose all the important information with no scope of ever recovering it.
If you don’t want that to happen, always back up your website.
7. Optimize for Speed
Speed is one of the major parameters for Google to consider your website for search rankings. But as your website continues to grow, it starts getting heavier. This hampers its loading speed and affects its performance, resulting in poor user experience.
To prevent this from happening, you need to install caching plugins. This will help your users access your pages faster by eliminating the many steps a browser takes to generate pages dynamically.
8. Optimize for SEO
The next thing you need to do when running a WordPress website is to optimize it for SEO. WordPress has made it easier for anyone to boost their search rankings and increase their visibility.
It offers several powerful plugins like Yoast, AIOSEO, etc., that can help you improve your search results. All you need to do is install the SEO plugin and activate it.
Once that is done, it’ll let you add your keyword for the article, add a meta description, title, SEO-friendly URL, and all other important elements related to SEO.
Some plugins will also give you a readability score to ensure that your article can be read and understood well by your audience. You can also add alt tags to your images to ensure that it is easily findable.
So with WordPress, you don’t really have to struggle too much to optimize your post. It can be easily done, even if you don’t know how to do it.
9. Monitor Website Analytics
Monitoring website analytics is another very important task that you need to take care of.
This helps you understand where your audience is coming from, which device they are using to browse your website, which location you’re getting the most response from, the age group and gender that’s coming to your website, etc.
You can also understand which page is getting the most traffic. All of this is essential for any business person to make an informed decision.
The good thing is that monitoring your website analytics is super easy with WordPress. There are several amazing plugins that can make it easy for you to view your analytics right from your WordPress dashboard.
So do your research well and start using an analytics plugin for your WordPress website. By doing that, you’ll never have to go back and forth to the Google Analytics page to check your traffic or anything related to it.
10. Test and Debug
Simply setting up a WordPress website isn’t enough. You also have to maintain it. For that, you need to constantly test and debug your site. This will help you ensure that your website is functioning well as intended.
Testing your website regularly will also help you test and fix usability issues, broken links, and design problems that can frustrate visitors.
It’s also important that your website works and looks good across various browsers. Testing will help you ensure that as well.
But most importantly, testing helps you identify security vulnerabilities. Maintaining a secure website is crucial for the well-being of your business in the long run.
Running a website can sometimes be challenging, especially if you’re a non-techie. But WordPress has made it easy for anyone to run and manage a website. And that too, without having to write a single code.
So take the best advantage of it. Just remember to implement the best practices to keep things smooth. The above points can help you remember the essential things to do to keep your WordPress site up and running in good condition.