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Social Media Crisis Management

A crisis that spreads across social media can make or break a brand. Ensure that you have a strategy in place to deal with one.

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Track the most important conversations

Proactive social listening is the key to preventing a social media crisis. Find out who is having an issue with your brand and respond appropriately.

Be notified immediately

Be notified immediately

Mention Pulse alerts you when there’s a spike in volumes of your brand mentions. Find out instantly what’s happening so you can react.

React instantly

React instantly

Respond directly from Twitter, Facebook, and Instagram as soon as you spot a social media crisis.

Track conversations on the go

Track conversations on the go

Stay connected wherever you go with our mobile app. When crisis strikes, you’ll be ready to react.

Collaborate easily

Collaborate easily

Working with others is a breeze with Mention. Respond, assign messages, and share alerts as a team to manage a crisis efficiently.

Spot influencers

Spot influencers

The right influencers can help reduce the negative impact of a crisis. Find relevant ones for your brand and connect with them.

Analyse your results

Analyze your results

Generate reports automatically to measure your success. Schedule emails to send automatically to your team

Manage social media crises effectively

No matter where a crisis is happening on social media, Mention is there to help you stay on top of the situation. Monitor brand presence, sentiment, and reputation of your brand or the competitors’.

Manage social media crises effectively

Report on results

Once the storm has settled, track how your brand has recovered before and after the crisis. Create reports to visualize the reaction to your responses and send them to your key stakeholders.

Prioritize communication

When a crisis does take place, be sure to tend to the people speaking the loudest first. Filter your conversations to find influencers who are mentioning your brand negatively and reach out.

Analyse sentiment &
Respond directly

When you have a popular name for your brand, everyone will be mentioning you all the time. To know if what they’re saying is good or bad, use our tool to detect sentiment quickly.

A social media crisis can happen any time. The best thing to do when it does is to identify the unhappy customers with Mention, then reach out and apologize before it escalades.

Make social media crisis management a priority

Many brands don’t really know what to do when a crisis breaks out - until it happens. Be prepared by having the right social listening tool in place.

Filter conversations quickly

Still filtering through your mentions manually? When a crisis strikes, filters help you to find the most important conversations in a flash.

Filter conversations quickly

Listen across the globe

Our geolocation features help you understand where people are using your keywords globally. See if you can manage the crisis locally or enlist help internationally.

Listen across the globe

Refine your alerts

Find the exact keywords and phrases that may spell a crisis for your brand. Use Boolean queries to specify precisely what you need to track.

Refine your alerts

Brands that manage social media crises with Mention

Take a look at some companies that use Mention to prevent and manage social media crises.