Air is Belgium’s top independent agency, and the exclusive partner of McCann Group in Belgium
With 120 employees, Air strategizes and executes advertising and digital campaigns for brands worldwide, including BMW, MasterCard, Seat, Inbev, Amnesty International, etc.
Marketing and advertising
Client Brand Image Research
More specifically, they’re looking to answer questions like:
- What are the recurring keywords around the brand?
- How do people feel about this brand?
- How engaged is the brand’s community?
- What specific products are talked about the most?
- Who are the top influencers of this brand or industry?
While Air proposes this kind of online reputation analysis as one of their agency’s services, they also run these analyses when pitching to potential clients to give them a snapshot of their online presence.
Identifying bad buzz
With Mention, Air analyzes the volume and quality of online comments and discussions before, during, and after a campaign. A significant increase in negative sentiment when a campaign is launched, for example, would signal a potential issue or opportunity for improvement. They also use Mention to keep track of PR mentions and buzz generated from their campaigns.
Influencer marketing research
With Mention’s influencers dashboards, Air finds new influencers in their clients’ industries in a few clicks, and reaches out to them directly from the app. “This is a breakthrough in influencer research and outreach, compared to the traditional approach we’re used to.”
- The ease of use
- The constant flow of product updates and development of new features
- Unbeatable value for money
- Always available support and monitoring advice from their Customer Success Manager, Julien.
“Without Mention, we’d have to develop our own API, which would take us at least six months to implement for one client. We wouldn’t be able to offer a complete service package to our clients if not for Mention.”
Mention & AirOnAir
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