Domino Internet is a boutique agency specialized in web hosting, website design, search engine optimization, and Google Adwords. Since 2017, they also provide media monitoring and crisis management to clients from various industries.dominointernet.com/
Signing new clients
One particular instance stands out for José. "We did one of these pre-meeting studies for a client that wanted to know how good the information from Mention would be. So we analyzed them against a list of sensitive words like 'bad,' 'broken,' 'rotten,' etc. After an hour, we found a tweet from a customer saying that he had found a pigeon feather inside a can of tuna. This client is a food manufacturer, so we opened our presentation with that. We said 'this is what Mention is for.' They didn't want to see anything else."
"90% it was Mention, and 10% is was a good idea from us. But it was breathtaking. I could show them that this is how the world works now. People don't call your 1800 number. They don't send an email. They post an image with a hashtag for the big news channels and massive media companies. We told them 'this could happen to your tomorrow,' and we signed them right away. That was actually our first experience with Mention."
"It's helping us to open many doors that we never had access to. Huge companies. As a tiny agency with three people, we were only working with small companies. To be honest, I didn't expect to get calls from the companies we're getting calls from. They're saying 'please come in and meet us next week.'"
Offering new services
"We realized that providing services related to social networks and content could work. Some clients don't only want us to create content for them, or help them with SEO, but they actually wanted to go further into social networking and analyzing what was going on with their brand. We realized that we didn't have a tool that could help us."
After testing more than 20 media monitoring tools, they identified Mention as the tool of choice. "We valued Mention as top of the list. Our client came back to us quickly saying they wanted to move forward with Mention, and with our agency."
"With Mention, the price reflects the work we do. When we sign a new client, we need more mentions. So we pay more as we earn more. I'm very happy with that. Other companies were not happy to be flexible like that."
This approach only works with tools that are trustworthy. For Domino Internet, this is not a problem. "It's really well balanced with tools and features to help you and your company harmful conversations. Mention is always pushing in both directions: marketing and crisis management.
"We didn't want a tool that was investing only in one side or the other. We wanted to work 50/50, on both."
"For any prospect that is new to media monitoring, this is a "wow" product. It will leave their mouth hanging open. We've seen that reaction from clients, and that was when we realized we needed to include it in our services. It has that "wow" factor. I've seen reactions that I haven't seen in a long time."
Giving hands-on access to clients
"Financially, it's too expensive for some of them to have us on call 24/7. So instead, we just give them access." They provide occasional support and deal with Mention directly, but let the client take the reins.
"We stay close to them as a resource, and we help them set up and maintain their Mention account. We meet every three months to show them any new features, and to show new staff how to use the tool." This proves cheaper for the client, and they maintain control over their brand and communications.
"The general policy about how to communicate will depend on the company. Only they know the precise words that will suit their brand at the precise moment. So it doesn't make sense for us to handle it for them. It makes more sense that they have hands-on access to their Mention account so that they can react quickly."
"Our clients really value the excellency of the product. That was critical for us."
Mention & Domino Internet
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