Ecosia is a charitable search engine. All ad revenue goes towards planting trees around the world, with the aim of bringing water and animals back to drought-stricken areas.www.ecosia.org/
Building brand awareness
Mention allows them to share content they’d otherwise never have seen. “If I didn’t have Mention, I wouldn’t come across those articles. As there are so many different articles and blog posts, it’s just impossible to keep track of unless you use a tool like Mention.”
Correcting false information
As part of their monitoring strategy, they reach out to answer questions and correct false information. “So if somebody comments on an article that we haven’t come across yet, I find it very important to say ‘you can see our donation receipts here,’ or ‘we publish our business reports.’”
“Thanks to Mention, I’m able to say ‘you can see our donation receipts here,’ or ‘we publish our business reports.’ That saves us a lot of angry comments and distrust.”
“It’s something that actually has saved my professional life, which has made it more easy many times.”
Mention & Ecosia
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