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How ILSC Monitors Their Global Reputation with Mention

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About Company

ILSC is a global educator with schools in Canada, the USA, Australia and India.They offer English and French classes and vocational education programs to students from 100+ countries.




Vancouver, Canada

Staff members


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Brand monitoring

With campuses all over the world, ILSC’s Digital Marketing team needs to watch what’s being said about them. “We track mentions of ILSC’s Language Schools, and also our colleges in various languages, so we can find out what’s going on.”

They’re focused on monitoring the reputation of their school, “in order to be able to compare apples to apples when we are creating our reports to see which of our markets are talking about us more online.”

This information helps them create digital marketing strategies. “We create a monthly report with our alerts, so we can have an idea of how they have performed. Which market has more influencers, for example. The whole team has access to the tool so they can click and download a report.”
Positive mentions
Programs & courses

Crisis management

“We also want to make sure we prevent any crises.” ILSC don’t encounter much negative feedback, and they’re keen to keep it that way. “Typically 99% of the mentions are positive, so that’s nice. But sometimes we see a complaint or something like that, so we make sure it’s taken care of and the situation doesn’t get bigger.”

Mention’s Pulse alerts tell them immediately when a potential issue is building. “We receive a Pulse alert, and we can get to work.” This helps ILSC ensure that they can react quickly and prevent it from spreading.
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“We need something that’s easy to manage, and affordable. That’s why we chose Mention.”

Maria Paula Murad
Digital Marketing Manager
Maria Paula Murad
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