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How ILSC Monitors Their Global Reputation with Mention

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About Company

ILSC is a global educator with schools in Canada, the USA, Australia, and India. They teach English and French classes, and vocational education programs to students from 100+ countries.

ilsc.com/
Industry

Education

Headquarters

Vancouver, Canada

Staff members

501-1000

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Brand monitoring

With campuses all over the world, ILSC’s Digital Marketing team needs to know what’s being said about them.

"We track mentions of ILSC’s Language Schools, and of our colleges in many languages so that we know what's going on, in real-time."
-Maria Paula Murad, Digital Marketing Manager, ILSC Group.

The team particularly focuses on the school's online reputation.

"Something we like to do is create reports to compare how we are perceived around the world. This shows us in which market we are mentioned the most and it helps us to iterate."
-Maria Paula Murad, Digital Marketing Manager, ILSC Group.

These insights help ILSC’s Digital Marketing team to iterate their current strategy.

"We create a monthly report from our alerts. It gives us a clear idea of how we have performed - which markets have more influencers, for example. The whole team has access to Mention. All of us can play around, dig trough the data and download reports."
-Maria Paula Murad, Digital Marketing Manager, ILSC Group.

99%
Positive mentions
130
Programs & courses

Crisis management

“We also want to make sure we prevent any crises.” ILSC don’t encounter much negative feedback, and they’re keen to keep it that way. “Typically 99% of the mentions are positive, so that’s nice. But sometimes we see a complaint or something like that, so we make sure it’s taken care of and the situation doesn’t get bigger.”

Mention’s Pulse alerts tell them immediately when a potential issue is building. “We receive a Pulse alert, and we can get to work.” This helps ILSC ensure that they can react quickly and prevent it from spreading.
ilsc course ilsc team ilsc programs ilsc education ilsc teachers
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“We need something that’s easy to manage, and affordable. That’s why we chose Mention.”

Maria Paula Murad
Digital Marketing Manager
Maria Paula Murad
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Mention & ILSC

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