McCann Worldgroup is one of the world’s largest marketing communications organizations. They help brands in 120 countries build awareness through marketing and advertising.mccann.com
Marketing and advertising
New York, NY
Signing new clients
They tailor these pitches to companies by creating individual Mention alerts for each prospect. “They give us specific problems they’re having, to see how we could try to solve those. We ask them for a specific case, so that we can demonstrate the deliverables that we will give them once we are hired. It’s one of our pitch tactics.”
“Mention has been very helpful for getting new clients into the business.”
“When we have a new product or campaign, it’s important to see how the increase in our mentions affects our competitors, and also what people say about those other companies.” Mention helps agencies keep their clients ahead of the opposition.
“We want one single tool that lets us provide many deliverables to our clients. That’s Mention.”
McCann was quickly able to identify the source of the negative publicity, and decide how to respond to that person. In this case, they didn’t need to worry. “We were able to see that the person who caused the crisis wasn’t an influencer, and we didn’t need to reply to make that person happy.”
“We tried many tools, compared them, and found that Mention was the simplest to use.”
“The coaching has been great. We have very fluent communication with Mention.”
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