How Red Cup Boosts Startups With Mention

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About Red Cup Agency

Red Cup builds networks around startups. They connect new businesses with journalists, build influence on social media, and create advertising campaigns.


Marketing and advertising


Santa Monica, California

Staff members


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Social listening

Red Cup worked with startup AccessFuel to build their network, and improve their pitch to investors. “Our deepest work has been with social listening and data.” Using Mention, Red Cup gained a clear understanding of the AccessFuel’s social media audience. “This data has become essential to the company’s investor pitch decks, and also has informed development on its MVP.”

Building an influencer network

Red Cup also helped VENTURE.co discover a network of journalists willing to cover their story. “We track all internet mentions using Mention. We can pinpoint the most influential voices speaking about you or your brand and go talk to them.”

Mention’s influencer dashboard saves them time putting together outreach lists, and lets them focus on the users that matter.
Red Cup Agency

“We used our relationship with Mention to build deep reporting [to clients].”

Lee Schneider
Communications Director and Founder
Lee Schneider

Mention & Red Cup Agency

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