SEVENFRIDAY is a Swiss watch brand targeting buyers in the $1,000-$2,000 range. They’ve built a “bad boy” image through non-traditional marketing, especially on social media.www.sevenfriday.com
“We filter the nice pictures out, use Mention tags to mark product categories, campaigns, or events, then link them to our website.” This keeps their homepage fresh, and allows shoppers to find and buy watches thanks to user content.
“We’ve been able to close down dozens of accounts using Mention that way.” This helps protect their brand’s reputation, and increases revenue.
“Mention works better, is faster and cheaper. It does exactly what we want and what we need, and is very flexible.”
Mention & SEVENFRIDAY
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