Socialdraft is a social media scheduling tool. It makes sharing content on social media easy, and provides detailed insight into social marketing performance.www.socialdraft.com
New York, USA
How Socialdraft uses Mention's streaming API
If they’d built the crawler themselves, Socialdraft would need to constantly update it. “There are so many other uses for it that we didn’t notice at the beginning. Insurance companies use it to crawl Angie’s List. So I’d have to build an Angie’s List crawler, and then a Yelp crawler. It would be a full time job for my developers.”
“Or, for a small amount per year, we can use Mention."
Socialdraft also helps clients monitor their competitors. “One of our clients owns a restaurant. He has an enemy who owns another restaurant in the same space. He’s always watching his menu. Literally, day-to-day. He’s using Socialdraft as a spy tool.” “He’s not reading newspapers every day. He’s using Mention.”
“For us, Mention is a no-brainer.”
“For restaurants, if it’s a positive review, they can share it to social media. If it’s a negative review, they can go and engage that person and find out how to make that customer happy. So it’s customer service in that way.”
“If I ever need support, I just write our Mention account manager directly.”
“We’re looking for opportunities. Are they unhappy with our competitor? Are they looking for something that we can offer them? We have all these different things that are easy to sell. We go to them and say ‘hey dude, you were looking for a social media calendar. That’s us.’”
“Mention helps us find new leads on social media.”
Mention & Socialdraft
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