Soylent is the “first macronutritious food replacement beverage customized for you.” Each Soylent shake is designed to be a complete meal for an average adult.www.soylent.com/
Food & Beverage
Los Angeles, California
Find and engage influencers
Soylent uses Mention to get their products in front of popular gamers. “Mention allows us to reach out to them, and they’ll drink our product [live on video]. That opens up the door to people seeing our product in action one hundredfold.”
Soylent uses this information to alter and improve their marketing strategy. “Is there anything they did that makes us go ‘we should do that ourselves, and do it better,’ or ‘we should never do that again?’” Mention helps Soylent remain ahead of the competition.
“It makes sure that we’re not wasting time targeting our product to people who aren’t going to be interested.”
Complete customer support
This tactic helps Soylent avoid negative results. “Because we were able to catch them so quickly, they were sorted out in such a fast timeframe that they never get irritated over it.”
“Whenever we have a problem, you guys respond within the hour, and at most within 24 hours.”
Mention & Soylent
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