The Social Clinic is Saudi Arabia’s first social business and social media agency. Their clients cover a range of industries, including fashion, electronics, automotive, NGOs, and finance.www.thesocialclinic.com/
Jeddah, Saudi Arabia
Monitoring clients’ campaigns
“We have alerts to track certain keywords, the brand health in general, any press releases out there, any magazines, any online forum or anything talking about the client.” This lets them report to their clients and provide a better service. “The clients really appreciate when we’re the first to know, because they’re the first to know.”
Based in Saudi Arabia, The Social Clinic needs a multilingual tool. “80% of our tracking is in Arabic, and 20% is in English. It’s working very well [in Arabic].”
Using Mention alerts, they watch for new campaigns and fresh activity around competitors. “We come up to the client and tell them ‘listen, here are screenshots of your competitor. We just picked it up a few hours ago. This is how we think you should retaliate.’ I think that’s where the added value really shows.”
“It’s a very good tool for tracking the competition.”
“Mention is a great tool.”
Mention & The Social Clinic
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