Waves Audio creates audio technologies for musicians, producers, and live sound engineers. Waves’ plugins are also used inside products by international brands like Dell, Google, and FitBit. In 2011, Waves won the Technical GRAMMY Award, and its plugins can be heard in most popular music.www.waves.com
Tel Aviv, Israel
Tracking hundreds of products online
Sam also wanted to be able to take all these mentions and analyze them, to find trends. "Because we have a lot of different products and demographics, I wanted to categorize them and find the best way to listen to different conversations." Waves chose Mention.
"The amount of things that you can track is amazing. For us to be able to follow what someone says about a new product release is really helpful."
"We work with one well-known producer in particular who mentioned us in a Tweet about using one of our tools but we didn't see it on Twitter because he didn't tag us on our Twitter account. But I saw it come up in my dashboard in Mention. That was incredibly useful and eye opening as to how you can miss so many things if someone doesn’t tag you in a post. A lot of the big musicians or producers don't think to use the "@" mention all the time.
Using Mention means that we have managed to find a lot of very big musicians and producers talking about us who didn't tag us using our handle."
"Mention is the difference between HEARING the internet and LISTENING to the internet."
Tracking niche sources
"It's a very efficient way to track what's being said in certain situations, and in general as well."
"I can create unique reports for each department and only give them the information that's relevant to them. This is partly for consumer feedback - to see what people are saying - and it's partly to see which publications are talking about us. We also get a lot of our products reviewed on YouTube. So tracking what's said on YouTube by tech reviewers is really important to us."
"I've tried so many tools in the past, and none of them even come close to Mention."
Mention & Waves Audio
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