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How Wine Services Manages World Famous Wines’ Online Reputation

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About Company

Wine Services is an agency created in 2010. With more than 90 clients worldwide, it's the business intelligence leader for some of the best known wines and champagnes in the world. Their service lets clients make better decisions when creating their brand awareness strategy.

www.wine-services.com/
Industry

Food & beverage

Specialties

Marketing, data analysis, data mining, premium distribution, strategic positioning, and media reporting

Staff members

2-10

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Improve visibility for their clients

In general, wine producers use distribution companies to sell their wine. While convenient, this leads to an issue: winemakers don't know their buyers, or where their wine is eventually sold. Wine Services gives their clients a global view of their distribution strategy, brand positioning, and the competitive environment. They provide their clients with a web interface to view information about their brand, whenever they need it.
2010
Founded
2012
Joined Mention

Automated media monitoring

From the start, Wine Services saw a strong need from their customers to understand their press coverage. This was in addition to their core service.

At that time, traditional press monitoring was easy to find, but digital media monitoring was unfamiliar to wine producers, and certainly not social media.

To answer to this need, Wine Services began offering digital press coverage to clients - manually, relying on free tools. They quickly discovered the limitations of these tools. The work was tedious, and they still missed a lot of online mentions.

So naturally, Wine Services began looking for tools that would automate this process, and chose Mention in 2012. They found a tool using the latest technology, but still with a human touch. Mention grew as they grew, adding new features as they needed them. Most importantly, Mention understood their needs, and worked with them as partners.

During their growth, Guillaume Forcade, Managing Partner, also tested other big name tools in the media monitoring market. Mention remained the best-performing solution, and the best placed to answer to their specific needs.
Wine Services uses Mention Why Wine Services loves Mention Mention and Wine Services
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"We've tested it internally. We're on average 2x more productive with Mention - and the information returned by Mention is 1.5x more relevant - compared with other big names on the market."

Guillaume Forcade
Managing Partner
Guillaume Wine Services

Personalized media monitoring

Wine Services uses Mention to monitor digital press coverage. They share with the producers posts talking about them, their competitors, and the wine industry.

Did you know? You can collect key information on the web and social media with Mention, then send this information to your own tools using Mention's API.

Precise monitoring

Wine Services offers their customers media monitoring results that are usable immediately, customized to their needs. No article is published automatically on the interface. First, they determine the relevance of the press coverage.

Head of Press Intelligence Kevin Chaulet explains: "There is a lot of noise online around the very famous French vineyards (Château Mouton Rothschild, for example). It's not always relevant to share this information, unless we want to swamp our clients. We use Mention's Boolean requests to narrow down our search, and only return results that our clients need. That's what makes us better than other companies, that don't offer this focus on quality.”

"We use Mention's Boolean requests to narrow down our search, and only return results that our clients need."

Kevin Chaulet
Head of Press Intelligence
Kevin Chaulet Wine Services

Why Mention?

The most important factors for Guillaume and Kevin:
  • Comprehensive monitoring tool with more than 1 billion sources.
  • An intuitive interface that leads to increased productivity. "We have tested it internally. We're on average 2x more productive with Mention - and the information returned by Mention is 1.5x more relevant - compared with other big names on the market." - Guillaume Forcade, Managing Partner
  • Active and available customer success services and onboarding. Especially their Customer Success Manager Julien, who is available whenever they need.
To learn more about Wine Services, visit their website.
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