Monitor and Engage
If a relevant conversation is happening online, we’ll find it and tell you. Our web monitoring crawls websites, blogs, forums, social media, and more. Find new customers, build brand awareness, and improve your reputation online.Learn more about media monitoring
A Complete Web Monitoring Tool
Why rely on focus groups and tired email surveys? Market information is more available than ever. Create alerts to easily track your competitors and the overall industry. Build detailed buyer personas, explore new markets, and get ahead of industry trends.
Discover & Engage New Influencers
Use influencer dashboards to find the most influential people talking about your brand. Engage with them directly from the dashboard. You'll find all your future advocates in two different dashboards: one for Twitter influencers, and one for Web influencers.
Analyze Trends & Generate Reports
Our analytics portal lets you examine trends from online conversations. Sentiment analysis sorts positive and negative mentions, geographical and language filters show you where people are talking about you, and topic clouds show you related keywords. Create reports automatically to send to clients, managers, and stakeholders.
Improve Your Sales and Marketing Strategies
Cut Through the noise
To keep noise out of your results, set up alerts, combine keywords, use search modifiers, and exclude irrelevant terms and sources. Use the spam feature to train our anti-noise algorithms to exclude content brought into your alert in an irrelevant context. So even if the keywords match, you won’t see the noise.
To keep noise out of your results, set up alerts, combine keywords, use search modifiers, and exclude irrelevant terms and sources....
Craft a Precise Monitoring Strategy
Choose carefully who to monitor. Competitors: it’s good to know what they’re saying, but it’s even better to see what people are saying about them. If someone talks about your competitor, there’s a good chance they’d be interested in you. Industry terms: people mentioning relevant industry terms are the perfect targets. Your own brand name, URL, and content: be proactive and engage in conversations, respond to questions, and take the lead. Buying signals: monitor questions users might have, answer them, and capture a lead.
Choose carefully who to monitor. Competitors: it’s good to know what they’re saying, but it’s even better to see what people...
Don’t Be Pushy
Web monitoring offers a new and different approach to sales and marketing. It lets companies create real connections with customers on a personal level. But you can’t push your product - aim to help, not sell. Build a relationship that could turn into a sale or advocate down the line.
Web monitoring offers a new and different approach to sales and marketing. It lets companies create real connections with customers...
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