Share of Voice Calculator

Share of Voice (SoV) is a metric used to measure a brand's presence or mentions online in comparison to its competitors. It helps in quantifying a brand's visibility, reputation, and positioning in the digital sphere.

In marketing, Share of Voice refers to the amount of conversation or mentions a particular brand has in comparison to its competitors. It's a representation of how much "voice" or presence a brand commands in its industry or niche.

To calculate Share of Voice, you divide the mentions or visibility of your brand by the total mentions (including those of competitors) and then multiply the result by 100 to get a percentage.

The Share of Voice formula is: SoV= (Your Brand’s Mentions / (Your Brand’s Mentions + Competitor’s Mentions))x100.

To use the SoV calculator, input your brand name and the names of your competitors. The tool will then gather mentions from various sources over the past 30 days and provide a detailed breakdown of the Share of Voice for each entity.

Measuring the Share of Voice requires gathering data on your brand's mentions and those of your competitors from various online sources. With a platform like Mention, this task is effortless, ensuring you get a comprehensive view of your brand's presence across the digital landscape.

A "good" Share of Voice percentage varies by industry and market. Generally, a higher SoV indicates more prominent online visibility. However, consistency in growth and a percentage higher than key competitors can be seen as favorable.

Share of Voice is a measure of brand visibility and mentions, while market share looks at a brand's sales as a percentage of the total market. A strong SoV can correlate with high market share, but the two metrics analyze different facets of a brand's performance.

Increasing Share of Voice involves strategies like effective online marketing campaigns, improving search engine optimization, engaging content creation, leveraging social media, and monitoring & responding to online mentions.

You can track Share of Voice using specialized tools such as Mention, which keeps an eye on brand mentions across a range of online platforms, forums, and channels. By regularly reviewing and contrasting with past data, you can monitor shifts in growth or decline.

Understanding SoV provides insights into brand visibility, positioning, and reputation in the digital landscape. It helps brands gauge their online impact, strategize better marketing campaigns, and measure the efficacy of these campaigns.

Yes, our Share of Voice calculator allows for the analysis of multiple competitors, providing a comprehensive view of the market landscape.

Measuring Share of Voice gives brands a clear picture of their online presence in comparison to competitors. It aids in strategic planning, resource allocation, and in understanding areas of opportunity or threat in the digital domain.

No, online mentions can be positive, negative, or neutral. This is why it's important to also focus on sentiment analysis, understanding the context and tone behind the mentions.

Ideally, brands should monitor their SoV monthly. However, during specific campaigns or product launches, it might be beneficial to check more frequently to measure immediate impact.

Absolutely! Our Share of Voice calculator caters to brands across various industries, from tech and retail to healthcare and entertainment.