{"id":40220,"date":"2021-05-06T16:26:43","date_gmt":"2021-05-06T16:26:43","guid":{"rendered":"https:\/\/mention.com\/en\/?post_type=newsroom&p=40220"},"modified":"2024-01-21T15:43:28","modified_gmt":"2024-01-21T15:43:28","slug":"2021-instagram-engagement-report","status":"publish","type":"newsroom","link":"https:\/\/mention.com\/en\/newsroom\/2021-instagram-engagement-report\/","title":{"rendered":"2021 Instagram Engagement Report: Over 100 million public posts analyzed"},"content":{"rendered":"\n

Social listening and media monitoring platform Mention<\/a> launches its fourth annual Instagram Engagement Report<\/a>. In collaboration with leading growth platform, Hubspot<\/a> to identify changes in trends and insights for businesses’ to action amidst the current global pandemic. Mention has collected data from 100 million public posts<\/strong> across 1 million users<\/strong> to determine insights for marketers to reach and engage audiences.<\/p>\n\n\n\n

Social distancing has put pressure on small businesses to pivot business models and adopt online strategies fast in order to survive, as\u00a046%<\/strong>\u00a0of business owners reported a decrease in revenue the last 12 months (Wells Fargo, 2020). While lockdowns around the world continue to take place into 2021, it\u2019s likely that the initial surge in Instagram usage has sped up the launch of numerous e-commerce features such as Instagram shops, Instagram Guides, and IGTV advertising.<\/p>\n\n\n\n

\u201cOur annual Instagram Engagement Report is designed to be a free resource that is accessible for businesses of all sizes to improve their Instagram marketing activity. We are in a unique position to be able to pull in millions of data points to ensure that we can offer the most complete, up-to-date report available in 2021.<\/em>\u201d — Francesca Chong, Head of Content, Mention<\/strong><\/p>\n\n\n\n

This year’s report shows changes across the most engaging post types, top geotagged locations, and hashtag use compared to last year. Additionally, the report shows a decrease in engagement rates overall, compared to 2020 findings (2.26%<\/strong>), which causes concern for increased competition on the platform to engage audiences.<\/p>\n\n\n\n

It\u2019s evident that the current global crisis has made a significant impact on the use of Instagram\u00a0(Later, 2020<\/a>). Small businesses today say they\u2019ve been doing more business via online marketing and communication as a result of the pandemic (Wells Fargo, 2020), making it more important than ever to ensure your Instagram profile and its content stand out among audiences. Among the findings of the analysis, the report shares best practices and key takeaways for marketers looking to adjust their current strategy on Instagram.

Report Findings :<\/strong><\/p>\n\n\n\n