{"id":10096,"date":"2018-02-19T13:51:09","date_gmt":"2018-02-19T12:51:09","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=10096"},"modified":"2025-03-05T13:41:47","modified_gmt":"2025-03-05T13:41:47","slug":"reputation-management-plan","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/reputation-management-plan\/","title":{"rendered":"Your 5-Step Brand Reputation Management Action Plan"},"content":{"rendered":"\n<p>Do you know what customers &#8211; and <em>potential<\/em>&nbsp;customers &#8211; think about you? Whether you\u2019re a restaurant chain, a hot tech startup, or an agency with a host of clients, it\u2019s vital that you understand what is being said about you online and that you craft a reputation management strategy.<\/p>\n\n\n\n<p>Because no matter how strong your products are, they\u2019re only as good as buyers <em>think<\/em>&nbsp;they are.<\/p>\n\n\n\n<p>But here\u2019s the secret: your reputation isn\u2019t built by accident. It comes from reviews, comments, and conversations between customers. You need to make sure that your brand is presented in the right light.<\/p>\n\n\n\n<p>A hands-on brand reputation strategy can make a huge difference. By paying close attention to what people say, you can give your brand some much-needed prestige. That \u201cit\u201d factor.<\/p>\n\n\n\n<p class=\"men_tofc\">Table of Contents:<\/p>\n\n\n\n<ul class=\"wp-block-list men_tofc\">\n<li><a href=\"#what-is-brand-reputation-management\">What Is Brand Reputation Management<\/a>?<\/li>\n\n\n\n<li><a href=\"#why-is-brand-reputation-management-important\">Why is Brand Reputation Management Important<\/a>?<\/li>\n\n\n\n<li><a href=\"#step-1-monitor-your-online-reputation\">Step 1: Monitor your online reputation<\/a><\/li>\n\n\n\n<li><a href=\"#step-2-build-a-reputation-management-action-plan\">Step 2: Build a Reputation Management Action Plan<\/a><\/li>\n\n\n\n<li><a href=\"#step-3-handle-negative-comments-delicately\">Step 3: Handle Negative Comments Delicately<\/a><\/li>\n\n\n\n<li><a href=\"#step-4-build-on-the-positive-comments-and-reviews\">Step 4: Build On the Positive Comments and Reviews<\/a><\/li>\n\n\n\n<li><a href=\"#step-5-follow-online-brand-reputation-and-measure-your-results\">Step 5: Follow Online Brand Reputation and Measure Your Results<\/a><\/li>\n\n\n\n<li><a href=\"#the-best-tools-for-online-reputation-management\">The Best Tools for Online Reputation Management<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-brand-reputation-management\">What Is Brand Reputation Management?<\/h2>\n\n\n\n<p>Simply put, reputation management is the process of controlling and improving how your brand is perceived by others. And it&#8217;s become a huge industry.<\/p>\n\n\n\n<p>It&#8217;s increasingly difficult for companies to protect their own image online. Social media lets pretty much anyone say anything about you &#8211; and it feels like there&#8217;s not much you can do about it. But there is!<\/p>\n\n\n\n<p>There are even reputation management services available, where you pay someone else to worry about this for you. That&#8217;s great, and maybe they save you a lot of time. But in my opinion,&nbsp;<em><strong>you<\/strong><\/em> should be the one concerned about your brand&#8217;s reputation. It&#8217;s&nbsp;<em>your<\/em> brand, after all.<\/p>\n\n\n\n<p>And that&#8217;s the whole point of this guide &#8211; to show you how to improve your reputation yourself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-brand-reputation-management-important\">Why is Brand Reputation Management Important? <\/h2>\n\n\n\n<p>Maintaining a positive brand reputation is crucial for a company&#8217;s success due to several reasons. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firstly, consumer perception plays a significant role in their purchasing decisions. A brand with a good reputation is more likely to be trusted and chosen over its competitors. <\/li>\n\n\n\n<li>Secondly, a negative reputation can have a financial impact, leading to decreased sales, lowered stock prices, and investor confidence. <\/li>\n\n\n\n<li>Thirdly, employees prefer to work for a company that they can be proud of and have faith in. Therefore, a negative brand reputation can lead to lower morale and higher turnover rates. <\/li>\n\n\n\n<li>Lastly, having a well-planned brand reputation management strategy in place can help a company respond quickly and effectively to negative situations, minimizing the damage to its reputation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-1-monitor-your-online-reputation\">Step 1: Monitor Your Online Reputation<\/h2>\n\n\n\n<p>The first step is the most important. Without this, you really can\u2019t do the rest. This whole action plan is based on the premise that you hear what people say about you, and then you respond.<\/p>\n\n\n\n<p>So, first, you need to listen.<\/p>\n\n\n\n<p>What you monitor depends on <em>where<\/em>&nbsp;your brand is present. Do people talk about you on social media, on forums, or on review sites like TripAdvisor or Amazon? <em>Do you even know<\/em>?<\/p>\n\n\n\n<p>For starters, if you\u2019re a restaurant, bar, or tourist attraction, you need to monitor review sites. If you have a physical location, you can bet that people give their opinions about you on Yelp, TripAdvisor, and Google. Even Google\u2019s Paris office gets reviews:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/google-paris-reputation-management.png\" alt=\"google paris reputation management\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 908px; --smush-placeholder-aspect-ratio: 908\/636;\" \/><\/figure>\n\n\n\n<p>If you sell physical products, you also need to keep an eye on Amazon, eBay, and other online retailers. Buyers rely on internet reviews before choosing their phone, laptop, and even their car. In fact, <a href=\"http:\/\/www.mintel.com\/press-centre\/social-and-lifestyle\/seven-in-10-americans-seek-out-opinions-before-making-purchases\" target=\"_blank\" rel=\"noopener noreferrer\">69% of shoppers<\/a>&nbsp;consult reviews before buying anything online.<\/p>\n\n\n\n<p>On top of these obvious review sites, you also need to think about blogs. Countless thousands (millions, even) of bloggers write and publish reviews about anything from the best brunch spots to the perfect basketball shoes. So you should be tracking these.<\/p>\n\n\n\n<p>But we\u2019re not only looking at reviews. <strong>What about the social media conversations happening every day<\/strong>?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/apple-bad-brand-reputation.png\" alt=\"apple bad brand reputation\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1276px; --smush-placeholder-aspect-ratio: 1276\/562;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/burger-king-brand-reputation.png\" alt=\"burger king brand reputation\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1270px; --smush-placeholder-aspect-ratio: 1270\/742;\" \/><\/figure>\n\n\n\n<p>To truly manage your brand\u2019s reputation, you need to track these too.<\/p>\n\n\n\n<p>I hope one thing is clear: people talk about your brand all over the internet, all the time. Trying to monitor all these conversations on your own is a losing battle. You need help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to monitor your brand\u2019s online reputation<\/h3>\n\n\n\n<p>Luckily, there are tools that do this for you. Since you can\u2019t possibly hope to scan every social media platform, forum, blog, and review site manually, you need an app.<\/p>\n\n\n\n<p>What you choose depends on your business. If you\u2019re a small, physical location like a restaurant, review sites are your biggest concern. Sites like Yelp and Google Maps are often the first thing people see when they look you up, even before your own website. It really<em>&nbsp;<\/em>pays to monitor these closely.<\/p>\n\n\n\n<p>A tool like <a rel=\"noopener noreferrer\" href=\"https:\/\/www.reputology.com\/\" target=\"_blank\">Reputology<\/a>&nbsp;is perfect for this. Their entire focus is on review sites, and they know what they\u2019re doing.<\/p>\n\n\n\n<p>You create profiles for each company location, and Reputology pulls in reviews from all of the sites that matter. So you don\u2019t have to go looking for it yourself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What about the rest of the web? <\/strong><\/h3>\n\n\n\n<p>You also have forums, blogs, news sites, and <em>all of the social media<\/em> world&nbsp;to worry about. In order to craft good reputation management and to know what people say about you on all these sources, you\u2019ll need a media monitoring&nbsp;tool like <a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mention<\/a>.<\/p>\n\n\n\n<p><a rel=\"noopener noreferrer\" href=\"\/?page_id=22893\" target=\"_blank\">Media monitoring<\/a>&nbsp;lets you track the whole lot from a single dashboard, so you don\u2019t have to go looking.<\/p>\n\n\n\n<p>The other benefit of such tools is that they\u2019ll tell you when people talk <em>about<\/em>&nbsp;you, not just <em>to<\/em>&nbsp;you. Get the distinction?<\/p>\n\n\n\n<p>On social media, you get notified when someone mentions your brand by name. We call this an @mention. But what if they use your brand name without the \u201c@\u201d symbol?<\/p>\n\n\n\n<p>Since monitoring is based on keywords, these tools will still catch this. So it doesn\u2019t matter if someone writes \u201cNike,\u201d \u201c@Nike,\u201d or \u201c#Nike.\u201d You\u2019ll catch it all. This is essential if you want to know everything said about your brand online.<\/p>\n\n\n\n<p>So that\u2019s step 1: <a href=\"https:\/\/mention.com\/en\/blog\/online-reputation-management-tools\/\">grab one of these brand reputation management tools<\/a> and start listening to what\u2019s being said. From there, things start to get really interesting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-2-build-a-reputation-management-action-plan\">Step 2: Build a Reputation Management Action Plan<\/h2>\n\n\n\n<p>It\u2019s all well and good to know what\u2019s said about you online. In fact, it\u2019s essential. But the way you\u2019re going to improve your reputation will be thanks to action &#8211; the steps you take next.<\/p>\n\n\n\n<p>We\u2019re going to look at some best practices for responding to comments in a moment. But first, you need to decide how you\u2019ll go about doing so.<\/p>\n\n\n\n<p>As with nearly everything in life, it\u2019s best to have a plan.<\/p>\n\n\n\n<p>Consider the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who will monitor for comments and reviews?<\/li>\n\n\n\n<li>Who decides whether new comments require a response?<\/li>\n\n\n\n<li>Who knows what position the company should take regarding potential issues or questions?<\/li>\n\n\n\n<li>Who will deliver the response?<\/li>\n<\/ul>\n\n\n\n<p>If your business is a one-man-band, the answer to all of these questions might be \u201c<em>me.<\/em>\u201d But if you have a larger organization, you need to make the process clear.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who will monitor for comments and reviews?<\/strong><\/h3>\n\n\n\n<p>The answer to this is probably not complicated. It will likely be someone from your marketing or customer service departments &#8211; whoever is in charge of your social media accounts. They\u2019re already watching social media, so giving them the keys to your monitoring tool just makes sense.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who decides whether new comments require a response?<\/strong><\/h3>\n\n\n\n<p>Again, this doesn\u2019t have to be complicated. Most of the time, you\u2019ll aim to respond to comments and reviews just as a matter of politeness. If the comment is good, your response might lead to a retweet or share. If not, you may be able to do something to change the person\u2019s mind. But more on this later.<\/p>\n\n\n\n<p>Occasionally there are tough questions or harsh criticism that your social media or customer support teams are not prepared for. You need to set expectations for the kinds of comments that they are free to respond to, and those that require advice from management. Of course, this will often be a case of common sense, but it\u2019s important to identify these kinds of comments from the beginning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who knows what position the company should take regarding potential issues or questions?<\/strong><\/h3>\n\n\n\n<p>If our frontline person isn\u2019t sure what to do, they need to know who to go to. It could be their direct manager, someone in communications, or even the owner of the business.<\/p>\n\n\n\n<p>It\u2019s important that this person has the freedom to speak on behalf of the company. If you\u2019re responding to harsh criticism, you need to know that the person crafting the response understands the vision and voice of the brand.<\/p>\n\n\n\n<p>Make sure you know who will take responsibility when the time arises. When the questions do get too tough, you\u2019ll be glad you have someone in place to make these decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who will deliver the response?<\/strong><\/h3>\n\n\n\n<p>Chances are, this will be the same social media or customer support person from the first question. But, depending on the scope of the issue, it may require an official spokesperson or even the CEO.<\/p>\n\n\n\n<p>Just make sure you\u2019ve thought about these things before diving in. As long as you have a plan in place, you\u2019ll have something to fall back on if things get unsteady.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-3-handle-negative-comments-delicately\">Step 3: Handle Negative Comments Delicately<\/h2>\n\n\n\n<p>What do you do when you get that one-star review? It\u2019s tempting to brush it off, pretend it never happened, and hope that it gets buried in a sea of happy customers.<\/p>\n\n\n\n<p>But you can\u2019t just ignore bad comments. They\u2019re public, and they\u2019ll probably be online forever.<\/p>\n\n\n\n<p>Responding also gives you a chance to clear the air. Reputology polled their clients, who reported that 80% of unhappy customers were won over with the right response. So what\u2019s the right approach?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Polite. Professional. Friendly.<\/strong><\/h3>\n\n\n\n<p><a href=\"\">As Jack detailed in the webinar<\/a>, tone is always important. It doesn\u2019t help your cause to make things personal or take offense at every comment.<\/p>\n\n\n\n<p>Instead, keep a level head and try to get to the heart of the issue. Make it clear that you\u2019re listening. Even better, name the person responding. Customers are more likely to feel they\u2019re taken seriously when they get their response from an actual human being, not a robot.<\/p>\n\n\n\n<p>If you\u2019re patient and try to actually help, these interactions can become an opportunity to build rapport\u00a0with your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Speed rules<\/strong><\/h3>\n\n\n\n<p>Reputology finds that response time is one of the most important factors in recovering from a harsh review. If you\u2019re quick to help people who\u2019ve had a bad experience, they\u2019re much more likely to change their opinion.<\/p>\n\n\n\n<p>It makes sense, really. Often that first comment is made out of frustration or anger. Show people that you\u2019re listening to their feedback, and they\u2019re more likely to be reasonable. And the quicker you\u2019re able to do this, the more profound the effect may be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use complaints to your advantage<\/strong><\/h3>\n\n\n\n<p>Customer complaints can almost always be used as a lesson. Even if you think the person is way off-base, they\u2019re surely not the only one who feels this way. To repeat, your product is only as good as people <em>think&nbsp;it is<\/em>. So if people think it needs improving, it probably does.<\/p>\n\n\n\n<p>The Grove, a shopping center in Los Angeles, gives us an example of that. They received numerous complaints that their parking lot was too small. To solve this issue they partnered with Uber and offered free rides home for anyone who spent over a certain dollar amount.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>If necessary, continue the conversation in private<\/strong><\/h3>\n\n\n\n<p>Try to find a balance. We\u2019re trying to keep our positive interactions public. This includes situations that start out negative but where you were able to win a disgruntled customer over.<\/p>\n\n\n\n<p>But sometimes this just isn\u2019t an option. If the complaint is too severe, or if the individual in question is past the point of winning over, ask for an email address or phone number and smooth things over privately.<\/p>\n\n\n\n<p>This definitely <em>does not<\/em>&nbsp;mean that you should try to remove complaints from sites just because aren\u2019t flattering. That\u2019s asking for trouble. But if you don\u2019t think you can solve the issue in public, it\u2019s best to do so one-on-one.<\/p>\n\n\n\n<p>It\u2019s never nice to receive a negative review. But it doesn\u2019t have to ruin your reputation. Instead, with the right approach, you have an opportunity to build rapport with customers, improve your product, and leave a good taste in people\u2019s mouths.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-4-build-on-the-positive-comments-and-reviews\">Step 4: Build On the Positive Comments and Reviews<\/h2>\n\n\n\n<p>Just as you shouldn\u2019t ignore bad comments, it pays to respond to good ones too. These are the posts that actually <a href=\"https:\/\/mention.com\/en\/blog\/improve-online-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>enhance<\/em>&nbsp;your online brand reputation<\/a>. Not only will you reward customers for saying nice things, but you\u2019ll also encourage others to do the same.<\/p>\n\n\n\n<p>So that\u2019s easy. You thank people for their kind reviews and hope they share your response with their friends.<\/p>\n\n\n\n<p>But how can you generate even more positive reviews? Here are some reputation management best practices:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Actively manage your online profiles<\/strong><\/h3>\n\n\n\n<p>You may have heard of the <a rel=\"noopener noreferrer\" href=\"https:\/\/www.yelpblog.com\/2011\/06\/yelp-and-the-1-9-90-rule\" target=\"_blank\">\u201c90\/9\/1\u201d rule<\/a>. According to Susan Kuchinskas, only 1% of social media users create content. Another 9% percent comment or interact with that content. But 90% of visitors &#8211; a massive majority &#8211; are there simply to read a review, and then leave.<\/p>\n\n\n\n<p>The same rule applies to sites like Yelp and TripAdvisor, and of course to blogs.<\/p>\n\n\n\n<p>The 90% are \u201clurkers,\u201d and you need to pay attention to them if you\u2019re trying to <a href=\"https:\/\/mention.com\/en\/blog\/cmo-guide-to-online-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">manage your online reputation<\/a>. Rather than just relying on that 1% for new reviews, take active control of your review pages and social profiles. Add pictures (and encourage them from your community), share great content, and make your brand seem more appealing to those who just found you on Google.<\/p>\n\n\n\n<p>No matter how bad your most recent review was, most people are just browsing. It\u2019s the overall picture they take with them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ask for feedback<\/strong><\/h3>\n\n\n\n<p>If your staff feels comfortable, have them ask customers for a review: <em>\u201cIf you had a nice time, I\u2019d really appreciate it if you would leave me a review.\u201d<\/em><\/p>\n\n\n\n<p>This is hugely effective where there has been a one-to-one interaction &#8211; a server in a restaurant, or a customer service representative who has solved a sticky issue for a customer.<\/p>\n\n\n\n<p>If you know you\u2019ve delivered a good service, you can be confident that the review will be positive. And by asking personally, the customer will be more likely to go a small step out of their way to help.<\/p>\n\n\n\n<p>Remember, you build your reputation on positive criticism, so encouraging it is a <em>must<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-5-follow-online-brand-reputation-and-measure-your-results\">Step 5: Follow Online Brand Reputation and Measure Your Results<\/h2>\n\n\n\n<p>The final step is to actually make the changes you\u2019ve committed yourself to.<\/p>\n\n\n\n<p>Did you offer a customer a discount as an apology for bad service? Did you promise to \u201cspeak to that employee\u201d about an issue brought up over Twitter?<\/p>\n\n\n\n<p>If so, you actually need to do these things. Especially if you made these offers online, in public. Things will get really bad if the customer follows up their first bad review with a story about how you lied to them.<\/p>\n\n\n\n<p>This doesn\u2019t have to be a chore. In fact, it\u2019s an opportunity to make real change in your organization. Chances are you made a promise for a reason, and it won\u2019t help your business to just ignore it. Here are a few online reputation management strategies that we encourage you to follow:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Measure your progress<\/strong><\/h3>\n\n\n\n<p>You\u2019re investing in your reputation because you want to protect it. More likely, you want it to improve. So you need to track whether that\u2019s working.<\/p>\n\n\n\n<p>If you\u2019re using a monitoring tool, this can be incredibly simple. Review sites come with scores, and you can watch these grow as you provide value to your community. As your average moves from three stars to four, or from 50% to 70% positive, you can be sure that you\u2019re moving in the right direction.<\/p>\n\n\n\n<p>You can do the same on social media. Mention (among others) comes with built-in <a rel=\"noopener noreferrer\" href=\"\/?page_id=645\" target=\"_blank\">sentiment analysis<\/a>. You\u2019ll be able to watch as positive sentiment about your soars following the work you\u2019ve done:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/positive-sentiment-reputation-management.png\" alt=\"positive sentiment reputation management\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1000;\" \/><\/figure>\n\n\n\n<p>You can also use tags to easily sort positive reviews from negative ones. Ensure that your \u201cHappy Feedback\u201d folder grows faster than your \u201cAngry Comments\u201d one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-best-tools-for-online-reputation-management\">The Best Tools for Online Reputation Management<\/h2>\n\n\n\n<p>We&#8217;ve discussed a few tools throughout this post, and you may need a little more information about them.<\/p>\n\n\n\n<p>We also have a longer, more detailed list of <a href=\"https:\/\/mention.com\/en\/blog\/online-reputation-management-tools\/\">reputation management tools here<\/a>, but here are a few you can check out:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Reputology<\/h4>\n\n\n\n<p>If you care about your business on review sites, this is great! It gives you a single account from which you can manage all your review profiles, including Yelp!, TripAdvisor, and the other big names. It&#8217;s annoying to have to move around the web, checking each site individually. Plus, you&#8217;re bound to miss things. With Reputology, you won&#8217;t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Mention<\/h4>\n\n\n\n<p>If you care about more than review sites (and you should), Mention has you covered. The tool monitors the web, social media, forums, blogs, and even television. And Mention users have access to Reputology&#8217;s range of sources, so you&#8217;re able to track reviews in the same place as all the rest. Talk about a time-saver!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SimilarWeb<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SimilarWeb<\/a> is a great tool to compare one brand&#8217;s web presence with another. By just using their free tools, you&#8217;ll know how much traffic your competitors receive, where their traffic comes from, and how they rate within your industry. The paid version lets you create custom reports and monitor your competitors with precision. And the more you know about the other businesses in your industry, the more you can do to build your own presence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaway<\/h2>\n\n\n\n<p>Reputation management doesn\u2019t happen by chance. It\u2019s a matter of monitoring what people say about you, and actively engaging those users to encourage positive discussion.<\/p>\n\n\n\n<p>Make managing your brand\u2019s reputation a key business focus. Invest some time, get the right tools, and use your plan to ensure that you\u2019re being presented properly online.<\/p>\n\n\n\n<p>It takes a little effort, but the reward is a product that customers love, and others want to try.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know what customers &#8211; and potential&nbsp;customers &#8211; think about you? Whether you\u2019re a restaurant chain, a hot tech startup, or an agency with a host of clients, it\u2019s vital that you understand what is being said about you online and that you craft a reputation management strategy. Because no matter how strong your &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/reputation-management-plan\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Your 5-Step Brand Reputation Management Action Plan<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":29330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[319,328,339],"tags":[],"class_list":["post-10096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring","category-social-media-marketing","category-community-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Build Your Reputation Management Plan in 5 Easy Steps<\/title>\n<meta name=\"description\" content=\"Your reputation is too important to ignore. This reputation management plan makes monitoring your brand easy, to ensure you get the respect you deserve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/reputation-management-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build Your Reputation Management Plan in 5 Easy Steps\" \/>\n<meta property=\"og:description\" content=\"Your reputation is too important to ignore. This reputation management plan makes monitoring your brand easy, to ensure you get the respect you deserve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/reputation-management-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-19T12:51:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T13:41:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Your-5-Step-Reputation-Management-Action-Plan-Small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patrick Whatman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Whatman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/reputation-management-plan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/reputation-management-plan\\\/\"},\"author\":{\"name\":\"Patrick Whatman\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/d92ba838b90c224b62471d6477c7fa78\"},\"headline\":\"Your 5-Step Brand Reputation Management Action Plan\",\"datePublished\":\"2018-02-19T12:51:09+00:00\",\"dateModified\":\"2025-03-05T13:41:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/reputation-management-plan\\\/\"},\"wordCount\":3162,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/reputation-management-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Your-5-Step-Reputation-Management-Action-Plan-Small.jpg\",\"articleSection\":[\"Media Monitoring\",\"Social Media\",\"Community Management\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/reputation-management-plan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/reputation-management-plan\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/reputation-management-plan\\\/\",\"name\":\"Build Your Reputation Management Plan in 5 Easy Steps\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/reputation-management-plan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/reputation-management-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Your-5-Step-Reputation-Management-Action-Plan-Small.jpg\",\"datePublished\":\"2018-02-19T12:51:09+00:00\",\"dateModified\":\"2025-03-05T13:41:47+00:00\",\"description\":\"Your reputation is too important to ignore. 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