{"id":10148,"date":"2017-02-14T21:00:11","date_gmt":"2017-02-14T20:00:11","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=10148"},"modified":"2024-11-13T10:58:36","modified_gmt":"2024-11-13T10:58:36","slug":"competitor-analysis-tools","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/competitor-analysis-tools\/","title":{"rendered":"20 Competitor Analysis Tools, Tips, and Guides to Up Your Game"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"ItemList\",\n  \"itemListElement\": [\n    {\n      \"@type\": \"Product\",\n      \"name\": \"Mention\",\n      \"review\": {\n        \"@type\": \"Review\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"Brittany Berger\"\n        },\n        \"positiveNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Comprehensive competitor monitoring with real-time alerts\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 2,\n              \"name\": \"Competitive dashboard for visualizing and comparing share of voice, reach, and more\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 3,\n              \"name\": \"Simplifies the process of tracking competitor online content and PR\"\n            }\n          ]\n        },\n        \"negativeNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"May require customization to fully meet specific needs\"\n            }\n          ]\n        }\n      }\n    },\n    {\n      \"@type\": \"Product\",\n      \"name\": \"TrackMaven\",\n      \"review\": {\n        \"@type\": 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\"@type\": \"ListItem\",\n              \"position\": 2,\n              \"name\": \"Provides insights into competitor PPC and ad strategies\"\n            },\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 3,\n              \"name\": \"Allows for comprehensive competitor analysis across multiple channels\"\n            }\n          ]\n        },\n        \"negativeNotes\": {\n          \"@type\": \"ItemList\",\n          \"itemListElement\": [\n            {\n              \"@type\": \"ListItem\",\n              \"position\": 1,\n              \"name\": \"Higher pricing may be a barrier for smaller businesses\"\n            }\n          ]\n        }\n      }\n    },\n    {\n      \"@type\": \"Product\",\n      \"name\": \"BuzzSumo\",\n      \"review\": {\n        \"@type\": \"Review\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"Brittany Berger\"\n        },\n        \"positiveNotes\": {\n          \"@type\": 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}\n  ]\n}\n<\/script>\n\n\n\n<p>The first time you go to do a competitive analysis, you\u2019re like \u201cI got this, it\u2019ll be easy, I\u2019ll just look at these 3 things\u2026\u201d<\/p>\n\n\n\n<p>And then when analyzing them, you realize another 3 things you need to do.<br>And then another 2 things. And then 8.<\/p>\n\n\n\n<p>Finally you realize that analyzing your competitors can be pretty complicated and maybe you were a little cocky before you knew what you were getting into.<\/p>\n\n\n\n<p>It\u2019s not necessarily that this is an insanely hard job. But there\u2019s so much that you could possibly do and measure and look at, that just jumping in on a whimsy will definitely lead to overwhelm.<\/p>\n\n\n\n<p>You need a plan, stan. That includes knowing what you\u2019re looking at and why, and having a process for monitoring and analyzing their content. That way you know your focus and won\u2019t get distracted by all those other things you <em>could<\/em>&nbsp;look at.<\/p>\n\n\n\n<p>Here are some of my favorite resources and tools for getting the job done:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The competitor analysis tools you need<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mention<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"943\" height=\"598\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/29_936_mentions_\u2022_Mention.jpg\" alt=\"mention competitive analysis\" class=\"wp-image-10153 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/29_936_mentions_\u2022_Mention.jpg 943w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/29_936_mentions_\u2022_Mention-300x190.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/29_936_mentions_\u2022_Mention-768x487.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/29_936_mentions_\u2022_Mention-450x285.jpg 450w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/29_936_mentions_\u2022_Mention-187x119.jpg 187w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/29_936_mentions_\u2022_Mention-750x477.jpg 750w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/29_936_mentions_\u2022_Mention-24x15.jpg 24w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/29_936_mentions_\u2022_Mention-36x23.jpg 36w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/29_936_mentions_\u2022_Mention-48x30.jpg 48w\" data-sizes=\"(max-width: 943px) 100vw, 943px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 943px; --smush-placeholder-aspect-ratio: 943\/598;\" \/><\/figure>\n<\/div>\n\n\n<p><br>Of course this is first. Who do you think I am, a non-marketer? Obviously my own company\u2019s on this list.<\/p>\n\n\n\n<p>But Mention should also be on <em>any<\/em>&nbsp;list of competitor analysis tools for marketers &#8211; including the list of the tools you use. <a href=\"\/?page_id=22975\" target=\"_blank\" rel=\"noreferrer noopener\">Our competitive analysis features<\/a>&nbsp;kind of rock.<br>First of all, just keeping up with your competitors on a day-to-day basis becomes way easy with a monitoring tool. Instead of following individual social media profiles, visiting websites for brand content, and Googling for PR and earned coverage, all online content about your competitors comes to you.<\/p>\n\n\n\n<p>Then there\u2019s the really powerful part: the competitive dashboard. This is where our software takes the data from your competitor alerts and gives you visualizations to actually analyze it. Compare things like <a href=\"\/en?page_id=59732\" target=\"_blank\" rel=\"noreferrer noopener\">share of voice<\/a>, reach, daily activity, and geographic data for the conversations happening about you vs. your competitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/teg\/share-of-voice-calculator.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/mention.com\/en\/share-of-voice-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Share of Voice Calculator<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">TrackMaven<\/h3>\n\n\n\n<p>In addition to getting great monitoring in place, you\u2019ll also want to get a general marketing analytics tool working for you. I\u2019ve always thought TrackMaven\u2019s&nbsp;sounded great! They give you the numbers around web, social, and content marketing &#8211; both for you and your competitors.<\/p>\n\n\n\n<p>Since the biggest mistake you can make with competitive research is spending too much time collecting information and not enough time actually analyzing it, a tool with a strong focus on taking numbers and making decisions will help you turn data into action.<\/p>\n\n\n\n<p>All Canadian Online Casino Gambling sites chosen &amp; recommended here at Online Casino Rewards have been thoroughly tested by us for fairness, reliability, online casino gambling game play realism, casino payout percentages, game speed, and bonuses. We have tested hundreds of casino sites ourselves in an effort to bring you the very best online casino promotions. The following is a small sampling of online casinos &#8211; only the best from Online Casino Rewards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Moz<\/h3>\n\n\n\n<p>And of course we have <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moz<\/a>&nbsp;on the list. For SEO competitive analysis, this software gives you several different tools that you\u2019ll want to use. Between tracking and analyzing how your competitor&#8217;s\u2019 content ranks and for which keywords, and running campaigns to track your own performance to compare and contrast, you have lots of information to look at in here.<\/p>\n\n\n\n<p>I\u2019m sure there\u2019s useful competitive intelligence in every area of Moz Pro, but I personally spend my competitor research time mostly in the Keyword Explorer (identifying competitors for certain keywords), Open Site Explorer (analyzing your competitor\u2019s site), and Fresh Web Explorer (one-off searches for mentions of things I\u2019m not monitoring in Mention).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEMrush<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a>&nbsp;is another SEO and SEM staple, and I\u2019m loving the alliteration in that sentence. And in addition to organic search data, this one also gives you a lot to work with for PPC. Tap into your competitor\u2019s ad strategy, crack the details around their budget so you can outbid them, and see where they may be running any display campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BuzzSumo<\/h3>\n\n\n\n<p><a href=\"http:\/\/buzzsumo.com\/solutions\/competitor-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">BuzzSumo\u2019s competitive research<\/a>&nbsp;strengths lie in diving deep into another brand\u2019s content and how the internet reacts to it. It\u2019s content research tools make it easy to measure the success of any content, whether or not it was published by your own brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/buzzsumo.jpg\"><img decoding=\"async\" width=\"1024\" height=\"542\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/buzzsumo-1024x542.jpg\" alt=\"buzzsumo\" class=\"wp-image-10156 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/buzzsumo-1024x542.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/buzzsumo-300x159.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/buzzsumo-768x406.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/buzzsumo-450x238.jpg 450w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/buzzsumo-187x99.jpg 187w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/buzzsumo-24x13.jpg 24w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/buzzsumo-36x19.jpg 36w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/buzzsumo-48x25.jpg 48w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/buzzsumo.jpg 1439w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/542;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Find their most shared content &#8211; and who shared it and where, see the influencers that made their content get spread, and create comparison reports on their published content\u2019s performance to your own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building your competitor research strategy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A Full Guide to Building a Competitive Monitoring Plan<\/h3>\n\n\n\n<p>Before you start scouring Facebook, Twitter, and Google, you need to figure out what you\u2019re actually doing. What information you\u2019re looking for, how you\u2019re going to find it, an what you\u2019re going to do with it.<\/p>\n\n\n\n<p>This ebook is all about setting yourself up for success with competitive intelligence. It walks you through setting up alerts to monitor your competitors on multiple marketing channels, then goes more specifically through through social media, content marketing, public relations, and more. You\u2019ll finish reading it and know exactly what to look for on each of those channels to get ahead of your competitors.<\/p>\n\n\n\n<p><strong><a href=\"\">Download it now to get ahead<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Write a Great Business Plan: Competitive Analysis<\/h3>\n\n\n\n<p>Most advice around competitive analysis focuses on existing businesses&#8230;but that\u2019s probably just because you\u2019ll do more of that than competitive analysis for a new one. Makes sense. After all, you start the business once but are constantly and continually improving it.<\/p>\n\n\n\n<p>But even though you may not perform \u201cbusiness building\u201d competitive research as often, it\u2019s a crucial step to getting up and started.<\/p>\n\n\n\n<p>In Jeff Haden\u2019s Inc series on building a business plan, he spends an entire article on the<a href=\"https:\/\/upmetrics.co\/blog\/what-is-a-competitive-analysis-how-to-conduct-it-effectively\" target=\"_blank\" rel=\"noreferrer noopener\"> competitive analysis section<\/a> of that initial document. What I love about this is the detail it goes into about types of competitors. You won\u2019t compete with every company that\u2019s similar to yours. And for those that are actual competitors, they won\u2019t all compete with you in the same way.<\/p>\n\n\n\n<p>Jeff\u2019s article breaks down different types of competitors, what to look for when researching them, and what ideas and opportunities can come from it.<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.inc.com\/jeff-haden\/how-to-write-a-great-business-plan-competitive-analysis.html\" target=\"_blank\" rel=\"noreferrer noopener\">Read it over<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4 Ways to Spy on Competitors to Better Plan Your Marketing<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/CheatSheet-4-Ways-to-Spy-on-Competitors-to-Better-Plan-Your-Marketing-1.jpg\"><img decoding=\"async\" width=\"880\" height=\"440\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/CheatSheet-4-Ways-to-Spy-on-Competitors-to-Better-Plan-Your-Marketing-1.jpg\" alt=\"4 Ways to Spy on Competitors to Better Plan Your Marketing\" class=\"wp-image-10157 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/CheatSheet-4-Ways-to-Spy-on-Competitors-to-Better-Plan-Your-Marketing-1.jpg 880w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/CheatSheet-4-Ways-to-Spy-on-Competitors-to-Better-Plan-Your-Marketing-1-300x150.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/CheatSheet-4-Ways-to-Spy-on-Competitors-to-Better-Plan-Your-Marketing-1-768x384.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/CheatSheet-4-Ways-to-Spy-on-Competitors-to-Better-Plan-Your-Marketing-1-450x225.jpg 450w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/CheatSheet-4-Ways-to-Spy-on-Competitors-to-Better-Plan-Your-Marketing-1-187x94.jpg 187w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/CheatSheet-4-Ways-to-Spy-on-Competitors-to-Better-Plan-Your-Marketing-1-24x12.jpg 24w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/CheatSheet-4-Ways-to-Spy-on-Competitors-to-Better-Plan-Your-Marketing-1-36x18.jpg 36w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/CheatSheet-4-Ways-to-Spy-on-Competitors-to-Better-Plan-Your-Marketing-1-48x24.jpg 48w\" data-sizes=\"(max-width: 880px) 100vw, 880px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 880px; --smush-placeholder-aspect-ratio: 880\/440;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>This cheat sheet will serve to remind you what\u2019s possible with competitive sleuthing. As you\u2019re scrolling through a competitor\u2019s mention feed or brainstorming a new strategy, it can be easy to lose sight of what your main goal is for that project.<\/p>\n\n\n\n<p>To prevent that and always keep your objectives in mind while monitoring, this cheat sheet is a short guide or reminder of what channels to check and what you can learn from them.<\/p>\n\n\n\n<p><strong><a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Grab it, print it<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors<\/h3>\n\n\n\n<p>In this post, Writtent starts off with a strong and very true point: SWOT analysis is overwhelming. Going through weaknesses <em>and<\/em>&nbsp;opportunities <em>and <\/em>threats means you\u2019ll discover a lot of work you need to do, and it can be easy to lead to analysis paralysis.<\/p>\n\n\n\n<p>So instead, they lay out 14 things to look at within your competitors\u2019 marketing to focus on the strengths and opportunities areas of a traditional SWOT competitive analysis. This way, you\u2019re focusing more on capitalizing strengths and opportunities to get ahead of your competitors, than negative aspects that would require more work to repair.<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/writtent.com\/blog\/competitive-marketing-analysis-14-ways-to-monitor-and-beat-your-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">See their full list of ideas<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 Reasons to Go Sherlock on Your Competitor\u2019s Marketing<\/h3>\n\n\n\n<p>One reason I love competitive analysis so much is that it makes me feel like a spy, and therefore very, very cool. Like Sherlock (the Cumberbatch version, naturally), James Bond, or the fiercest of them all: Harriet the Spy!<\/p>\n\n\n\n<p><img decoding=\"async\" width=\"500\" height=\"238\" data-src=\"https:\/\/media.giphy.com\/media\/pOr2IfTWtbq0w\/giphy.gif\" alt=\"competitor analysis\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/238;\"><\/p>\n\n\n\n<p>In this introduction to competitive monitoring, you\u2019ll learn why competitive monitoring matters, what you can do with it, and where to get started.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/mention.com\/en\/blog\/why-monitor-your-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn why monitoring matters<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Monitoring competitors and collecting your data<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Monitor the Competition for Superior Digital Marketing<\/h3>\n\n\n\n<p>Once you\u2019ve set your goals and come up with a strategy for competitive analysis, it\u2019s time to start sleuthing. This ebook for digital marketers walks you through the media monitoring side of all of it &#8211; an awesome resource for agencies who need to get familiar with a new client\u2019s niche.<\/p>\n\n\n\n<p>In this ebook, we walk you through using monitoring to get the best data for your analysis. From choosing the most relevant competitor keywords to monitor, to mapping out the network of influencers promoting them, you\u2019ll be able to do it easy peasy.<\/p>\n\n\n\n<p><strong><a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Find your superiority<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7 Strategies for Monitoring Your Competitors<\/h3>\n\n\n\n<p>You know that there\u2019s always more to learn about your competitors. Sure, it can be done in five minutes per day if that\u2019s the time you have, but if you have more, do more.<\/p>\n\n\n\n<p>This guide from Convince and Convert talks about even more competitive analysis tactics than the initial strategy-building ones we\u2019ve talked about in this round-up already. It also has some great tips that aren\u2019t written about on blogs as much: basic, simple activities like creating Twitter lists. They\u2019re not sexy or flashy but they\u2019re essential, and this guide won\u2019t let you forget it.<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.convinceandconvert.com\/digital-marketing\/monitoring-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Find new strategies&nbsp;<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Illustrated SEO Competitive Analysis Workflow<\/h3>\n\n\n\n<p>This infographic is a really helpful map of what your SEO competitive analysis process &#8211; starting with designing a strategy and collecting benchmarks, through to analyzing the data &#8211; should ideally look like.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/The_Illustrated_SEO_Competitive_Analysis_Workflow_-_Moz.jpg\"><img decoding=\"async\" width=\"607\" height=\"387\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/The_Illustrated_SEO_Competitive_Analysis_Workflow_-_Moz.jpg\" alt=\"The_Illustrated_SEO_Competitive_Analysis_Workflow_-_Moz\" class=\"wp-image-10154 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/The_Illustrated_SEO_Competitive_Analysis_Workflow_-_Moz.jpg 607w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/The_Illustrated_SEO_Competitive_Analysis_Workflow_-_Moz-300x191.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/The_Illustrated_SEO_Competitive_Analysis_Workflow_-_Moz-450x287.jpg 450w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/The_Illustrated_SEO_Competitive_Analysis_Workflow_-_Moz-187x119.jpg 187w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/The_Illustrated_SEO_Competitive_Analysis_Workflow_-_Moz-24x15.jpg 24w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/The_Illustrated_SEO_Competitive_Analysis_Workflow_-_Moz-36x23.jpg 36w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/The_Illustrated_SEO_Competitive_Analysis_Workflow_-_Moz-48x31.jpg 48w\" data-sizes=\"(max-width: 607px) 100vw, 607px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 607px; --smush-placeholder-aspect-ratio: 607\/387;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>It breaks up the workflow into four sections:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifying competitors<\/li>\n\n\n\n<li>Validating analysis<\/li>\n\n\n\n<li>Comparing competitors to yourself<\/li>\n\n\n\n<li>Selecting new target keywords<\/li>\n<\/ul>\n\n\n\n<p>Within those stage, this workflow breaks things down even further into what analysis activities you should be performing, and when.<\/p>\n\n\n\n<p>If the thought of SEO competitive analysis seemed overwhelming because of all that there is to do, reference this for organizing your projects into a more organized process.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/moz.com\/blog\/illustrated-seo-competitive-analysis-workflow\" target=\"_blank\" rel=\"noreferrer noopener\">Get the workflow<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Daily Competitive Monitoring Checklist<\/h3>\n\n\n\n<p>While a big ole analysis session might be something you only do a few times a year, the software pulling that data is running all the time. Why wait until it\u2019s time to make decisions to check in on what your competitors are actually doing?<\/p>\n\n\n\n<p>I like to separate competitive intelligence into two parts: daily monitoring, and less frequent analysis. By checking in on competitors so frequently, you never have to spend too much time on it at once. With this checklist, you can be done each day in 5-10 minutes.<\/p>\n\n\n\n<p><strong><a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Check things off<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A 5-Step Guide to Conducting an Email Marketing Competitor Analysis<\/h3>\n\n\n\n<p>You know what doesn\u2019t get talked about enough at all? Competitive analysis for email marketing! This guide may be the first one I\u2019ve seen. It might have to do with the fact that email content isn\u2019t just publicly available the way web content is, so you actually have to sign up for their list, but it\u2019s not like that\u2019s hard!<\/p>\n\n\n\n<p>So you should absolutely be getting your competitor\u2019s emails.<\/p>\n\n\n\n<p>This post walks you through a great process for organizing and analyzing any newsletters you get from competitors. Considering how often email marketing has a higher ROI than other channels, it\u2019s something you\u2019ll want to dig into ASAP.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.intechnic.com\/blog\/a-5-step-guide-to-conducting-an-email-marketing-competitor-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analyze emails<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring, comparing, and contrasting<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The 5-Minute Social Media Competitive Analysis<\/h3>\n\n\n\n<p>So you\u2019re monitoring your competitors regularly. You want to dive a little deeper than just reading through mentions and content, but don\u2019t have the time or resources for a full-on, hardcore analysis.<\/p>\n\n\n\n<p>That\u2019s the perfect time for a 5-minute analysis.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2016\/01\/competitive-1024x570.jpg\" alt=\"competitor analysis tools\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/570;\" \/><\/figure>\n<\/div>\n\n\n<p>This guide walks you through how to run a quick competitive analysis of you and your competitors on social media. Collect summaries and benchmarks, see what\u2019s changing over time, and make any quick adjustments that you need to.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/mention.com\/en\/blog\/social-media-competitive-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Find 5 minutes to spare<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do You Know Who Your Competitors Are? The 5 W&#8217;s of PPC Competitor Analysis<\/h3>\n\n\n\n<p>Okay, your social media competitive analysis is taken care of for now. Let\u2019s move on to PPC, shall we?<\/p>\n\n\n\n<p>First of all, this post starts off with imagining yourself at an auction for Beyonce memorabilia, so I\u2019m game. And then, it goes on to teach you a framework for PPC competitive analysis that follows the familiar \u201cwho, what, when, where, why\u201d questioning we\u2019ve known since childhood.<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/18\/ppc-competitor-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">See the framework<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 Ways to Perform a Competitive Analysis to Establish Your Presence<\/h3>\n\n\n\n<p>This is another great framework for you to try, but it doesn\u2019t have Beyonce. Whether that\u2019s a good thing or bad thing is up to you to decide.<\/p>\n\n\n\n<p>What\u2019s different about this framework than others I\u2019ve mentioned is that it doesn\u2019t necessarily focus on one area of online marketing, so it focuses a lot more on content and overall strategy than specific SEO or PPC metrics to look at, for example.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.impactbnd.com\/blog\/5-ways-to-perform-a-competitive-analysis-establish-your-presence\" target=\"_blank\" rel=\"noreferrer noopener\">Try it out<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8 Ways to Perform Competitive Analysis for Online Business<\/h3>\n\n\n\n<p>And here\u2019s yet another post with even more ideas for an actual process for looking at numbers and data and making a decision. But what I love about this guide is the detailed list of questions to ask about each of your competitors for each area of their online presence.<\/p>\n\n\n\n<p>From studying their customer experience to comparing their pricing and shipping where applicable, this one has great ideas I hadn\u2019t seen elsewhere yet. The tips about using information on whether your competitors are hiring or seeking funding were top-notch.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.bigcommerce.com\/blog\/how-perform-competitive-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">See their bonus tips<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analyze this, analyze that<\/h2>\n\n\n\n<p>From their website to email to PPC and SEO, there&#8217;s way too many parts of competitive analysis to go in without a plan and &#8220;just take a look around.&#8221; But now you know how to create a strategy, monitor sources to collect information, and analyze only what you need.<br><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/98430c38-a568-45bb-b89e-0d183a115b94\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first time you go to do a competitive analysis, you\u2019re like \u201cI got this, it\u2019ll be easy, I\u2019ll just look at these 3 things\u2026\u201d And then when analyzing them, you realize another 3 things you need to do.And then another 2 things. And then 8. Finally you realize that analyzing your competitors can be &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/competitor-analysis-tools\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">20 Competitor Analysis Tools, Tips, and Guides to Up Your Game<\/span><\/a><\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-10148","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 Competitor Analysis Tools to Keep You Ahead of the Game<\/title>\n<meta name=\"description\" content=\"There are too many possibilities for your competitor monitoring to go in without a plan. Use these competitor analysis tools to create &amp; implement one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/competitor-analysis-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Competitor Analysis Tools to Keep You Ahead of the Game\" \/>\n<meta property=\"og:description\" content=\"There are too many possibilities for your competitor monitoring to go in without a plan. Use these competitor analysis tools to create &amp; implement one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/competitor-analysis-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-14T20:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T10:58:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/teg\/share-of-voice-calculator.jpg\" \/>\n<meta name=\"author\" content=\"Brittany Berger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brittany Berger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/competitor-analysis-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/competitor-analysis-tools\\\/\"},\"author\":{\"name\":\"Brittany Berger\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/39a67a8c8be48be51b303ebb0c16599e\"},\"headline\":\"20 Competitor Analysis Tools, Tips, and Guides to Up Your Game\",\"datePublished\":\"2017-02-14T20:00:11+00:00\",\"dateModified\":\"2024-11-13T10:58:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/competitor-analysis-tools\\\/\"},\"wordCount\":2351,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/competitor-analysis-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/teg\\\/share-of-voice-calculator.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/competitor-analysis-tools\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/competitor-analysis-tools\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/competitor-analysis-tools\\\/\",\"name\":\"20 Competitor Analysis Tools to Keep You Ahead of the Game\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/competitor-analysis-tools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/competitor-analysis-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/teg\\\/share-of-voice-calculator.jpg\",\"datePublished\":\"2017-02-14T20:00:11+00:00\",\"dateModified\":\"2024-11-13T10:58:36+00:00\",\"description\":\"There are too many possibilities for your competitor monitoring to go in without a plan. 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