{"id":10272,"date":"2017-02-23T15:28:20","date_gmt":"2017-02-23T15:28:20","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=10272"},"modified":"2025-03-05T13:43:18","modified_gmt":"2025-03-05T13:43:18","slug":"social-customer-service","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/social-customer-service\/","title":{"rendered":"Social Customer Service: Lessons from 5 of Our Favorite Brands"},"content":{"rendered":"\n

Traditionally, customer service was thought of as a post-sale activity. Marketers attract leads, sales reps close deals, and customer support reps help customers.<\/em><\/strong><\/p>\n\n\n\n

Nowadays, consumers expect brands to offer help way before they\u2019ve decided to buy, and long after they\u2019ve made the purchase.<\/p>\n\n\n\n

Customer service is part of the entire buying cycle. It\u2019s customer support, but also a form of marketing, and definitely a part of sales.<\/p>\n\n\n\n

The best brands know this, and take advantage of every interaction with a customer to offer value, impress, and sell.<\/p>\n\n\n\n

In this blog post, I\u2019ll show you how the biggest brands go above and beyond for their customers on social, and what their successes can teach us about the importance of great social media support.<\/strong><\/p>\n\n\n\n

I\u2019ll also share three simple steps to get started with customer support on social at the end.<\/p>\n\n\n\n

Ready? Let\u2019s get to it.<\/p>\n\n\n\n

Jump straight to what matters to you most:<\/strong><\/p>\n\n\n\n