{"id":10284,"date":"2019-05-24T08:35:50","date_gmt":"2019-05-24T06:35:50","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=10284"},"modified":"2025-01-10T10:57:16","modified_gmt":"2025-01-10T10:57:16","slug":"best-reporting-tools-for-agencies","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/best-reporting-tools-for-agencies\/","title":{"rendered":"14 of the Very Best Reporting Tools for Agencies"},"content":{"rendered":"\n

In 2018, more than half of agency leaders reported growth in revenue (56%) and profit (55%). On top of that, 79% said “they are confident that the next 12 months will be even stronger in terms of profitable growth” \u2014 Global Digital Outlook (2019)<\/a>.<\/em><\/strong><\/p>\n\n\n\n

While this sounds very promising, it’s never been so challenging for agencies to grow their business.<\/p>\n\n\n\n

This anticipated success is entirely based on their ability to deliver a wide range of services to clients who also expect no-less than excellent results<\/strong>. What’s more, their market is highly competitive, and clients won’t hesitate to take their business elsewhere if they’re not satisfied.<\/p>\n\n\n\n

In other words, they need to impress.<\/p>\n\n\n\n

Now, the 2016 edition<\/a> of this same study reminded us that there’s a dangerous gap between being creative and being able to serve the client’s needs.<\/p>\n\n\n\n

At the end of the day, clients want results<\/strong>. And if agencies aren’t able to show them a real ROI, they\u2019ll be moving on.<\/p>\n\n\n\n

I’m aware that we can\u2019t fix every relationship overnight. What we can do, however, is to make the client reports a whole lot easier and better. With the right tools, you don\u2019t have to slave over spreadsheets.<\/p>\n\n\n\n

So<\/em>, we asked around, and we found 14 reporting tools that agencies rely on to report to clients<\/strong>. Using these tools should make feedback a walk in the park.<\/p>\n\n\n\n

To make it clearer, I divided the tools into 4 categories:<\/p>\n\n\n\n