{"id":10586,"date":"2017-04-04T18:11:14","date_gmt":"2017-04-04T16:11:14","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=10586"},"modified":"2023-03-23T15:22:54","modified_gmt":"2023-03-23T15:22:54","slug":"tag-mentions-automatically","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/tag-mentions-automatically\/","title":{"rendered":"How to Tag Mentions Automatically for More Efficient Monitoring"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"245\" height=\"170\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/buffy-autotagging-mention.gif\" alt=\"buffy-autotagging-mention\" class=\"wp-image-10588 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 245px; --smush-placeholder-aspect-ratio: 245\/170;\" \/><\/figure>\n<\/div>\n\n\n<p>If you\u2019re a seasoned Mention user, you already know about tags. They help you keep everything neat and tidy by categorizing mentions. If you\u2019re working in a team and handling <em>a lot<\/em> of mentions, that\u2019s mighty handy.<\/p>\n\n\n\n<p>The only downside is that you\u2019ve always had to do this manually. You browse your feed and tag mentions to move them to a specific folder. It can be a little time-consuming.<\/p>\n\n\n\n<p>Not any more.<\/p>\n\n\n\n<p>You don\u2019t have to manually tag mentions anymore. Our new auto-tag feature lets you <strong>assign tags to mentions based on keywords used in them<\/strong> &#8211; without moving a muscle.<\/p>\n\n\n\n<p>Mention looks through your feed, finds web and social mentions using specific terms, then puts them in special folders so you can find them easily.<\/p>\n\n\n\n<p>No more wading through your feed looking for a specific topic. If you only have a few minutes for media monitoring, <strong>this is a lifesaver<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A few key details<\/h2>\n\n\n\n<p>We don\u2019t want to get too technical, but there are a few things you need to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each tag can contain up to 100 keywords<\/li>\n\n\n\n<li>You can create up to 100 tags for each alert<\/li>\n\n\n\n<li>Tags only apply to the alerts you create them for &#8211; not to <em>all <\/em>alerts<\/li>\n\n\n\n<li>Tags are shared with all team members with access to the alert<\/li>\n\n\n\n<li>Tags can be used as filters in your feed, dashboards, and the Insights Center<\/li>\n<\/ul>\n\n\n\n<p>Basically, the rules are the same as the Mention tags you know and love. But now they\u2019re done by magic!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is auto-tagging so exciting?<\/h2>\n\n\n\n<p>Tags are neat little labels that help you categorize mentions. When you\u2019re dealing with thousands of mentions a week, they\u2019re incredibly helpful.<\/p>\n\n\n\n<p>And now,<strong> you can automate the whole process<\/strong>. No need to click on a mention and select a tag. If your mention contains certain keywords, we\u2019ll tag it for you.<\/p>\n\n\n\n<p>So how does this help you?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Speed up your customer support<\/h3>\n\n\n\n<p>Find complaints easily, and respond based on priority. Simply create an alert to monitor your brand, then create tags to separate mentions using keywords.<\/p>\n\n\n\n<p>For example, let\u2019s say you\u2019re a marketing manager for Nike. You want to know everything said about Nike online. But your colleague is in customer support, and they need to find negative mentions quickly to be able to handle them.<\/p>\n\n\n\n<p>You&nbsp;create an alert for the keyword \u201cNike,\u201d but you add an auto-tag for \u201cCustomer complaints,\u201d looking for keywords like \u201chate,\u201d \u201cbroken,\u201d \u201cfaulty,\u201d and \u201cshipping.<\/p>\n\n\n\n<p>Now, every time someone posts the words \u201cNike\u201d and \u201cbroken\u201d online or on social media, <strong>these mentions will be placed in the \u201cCustomer complaints\u201d folder for your colleague to see<\/strong>.<\/p>\n\n\n\n<p>Simple!<\/p>\n\n\n\n<p>Of course, <strong>you can do the exact same thing for positive reviews<\/strong> to <a href=\"\/?page_id=620\" target=\"_blank\" rel=\"noreferrer noopener\">find influencers<\/a> and brand advocates saying nice things about you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Monitor your different store locations<\/h3>\n\n\n\n<p>Major chains can be victims of their own success. Restaurants, hotels, and retail stores need to monitor their global brand reputation as well as&nbsp;specific locations.<\/p>\n\n\n\n<p>That\u2019s no small task.<\/p>\n\n\n\n<p>But it just got easier. Auto-tagging lets you <strong>drill down to specific locations, while still keeping an eye on the brand overall<\/strong>.<\/p>\n\n\n\n<p>First, create a <a href=\"https:\/\/mention.com\/en\/blog\/boolean-operators\/\" target=\"_blank\" rel=\"noreferrer noopener\">Boolean alert<\/a> to monitor your brand around the world. Next, set up specific tags for each of your locations.<\/p>\n\n\n\n<p>For instance, your main alert might be for Hilton hotels. So you create a broad alert to cover these. Then you create specific tags for each country (\u201cHilton France\u201d), and use keywords for the main cities within this (\u201cParis,\u201d \u201cLyon,\u201d \u201cMarseille,\u201d).<\/p>\n\n\n\n<p>You may even have a handful of locations within the same city. So you may want to create tags for each city, using the exact hotel names as keywords. <strong>You can be as broad or specific as you need to be<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zoom in on specific Facebook pages or websites<\/h3>\n\n\n\n<p>Mention lets you choose to track <em>everything<\/em> said on certain websites and Facebook pages. This means that, regardless of the keywords used, you\u2019ll see what\u2019s posted.<\/p>\n\n\n\n<p>That\u2019s great when you have a lot of content to monitor, but it can be a little time-consuming.<\/p>\n\n\n\n<p>Auto-tags let you pinpoint the most relevant conversations on these pages, so you don\u2019t have to read every post.<\/p>\n\n\n\n<p>So let\u2019s say you want to monitor everything posted on your biggest competitor\u2019s Facebook pages. But you <em>really<\/em> care about their latest product, which is similar to one of yours. You need an easy way to single out posts and comments about that product, while still tracking other conversations.<\/p>\n\n\n\n<p>Easy. First, monitor their Facebook page with a Boolean alert. Next, create tags for the \u201cTX1000\u201d &#8211; or whatever boring name they\u2019ve chosen. Now, whenever they mention it (or if their followers talk about it in the comments), you\u2019ll have it waiting for you in a special folder.<\/p>\n\n\n\n<p>This makes <a href=\"\/?page_id=22975\" target=\"_blank\" rel=\"noreferrer noopener\">analyzing your competitors<\/a> a whole lot simpler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to get started:<\/h2>\n\n\n\n<p>Convinced? Great! Time to set up your own auto-tags. If you have a <a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mention account<\/a>, it&#8217;s dead simple.<\/p>\n\n\n\n<p><strong>First, you need to create an alert<\/strong>. Here\u2019s a quick walkthrough if you haven\u2019t done this yet:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mention Tutorial - Create Your First Standard Alert\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/ER4ReJH8jGQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Next, select \u201cEdit alert\u201d<\/strong> (top-left of the screen).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"640\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-autotagging-mention-1024x640.jpg\" alt=\"microsoft-autotagging-mention\" class=\"wp-image-10601 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-autotagging-mention-1024x640.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-autotagging-mention-300x188.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-autotagging-mention-768x480.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-autotagging-mention-450x281.jpg 450w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-autotagging-mention-187x117.jpg 187w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-autotagging-mention-24x15.jpg 24w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-autotagging-mention-36x23.jpg 36w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-autotagging-mention-48x30.jpg 48w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/640;\" \/><\/figure>\n<\/div>\n\n\n<p>From here, you can rename an alert, change the keywords, and add new sources or monitored pages. You can also add tags.<\/p>\n\n\n\n<p><strong>Open \u201cTag Settings\u201d and click on \u201cCreate Tag\u201d<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"640\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/create-tag-autotagging-mention-1024x640.png\" alt=\"create-tag-autotagging-mention\" class=\"wp-image-10590 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/create-tag-autotagging-mention-1024x640.png 1024w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/create-tag-autotagging-mention-300x188.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/create-tag-autotagging-mention-768x480.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/create-tag-autotagging-mention-450x281.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/create-tag-autotagging-mention-187x117.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/create-tag-autotagging-mention-24x15.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/create-tag-autotagging-mention-36x23.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/create-tag-autotagging-mention-48x30.png 48w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/640;\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Give your tag a name<\/strong>. This is not the keyword, but rather a label that will help you categorize mentions. Depending on your goal, it might be something like \u201cPositive feedback\u201d or \u201cCustomer complaints\u201d.<\/p>\n\n\n\n<p>Next, <strong>choose your auto-tag settings<\/strong>. When these keywords are used within a mention, you want to assign your label to it.<\/p>\n\n\n\n<p>Remember, <em>your alerts are already based on keywords<\/em>. <strong>Tags do not change the mentions you collect<\/strong>. But once you\u2019ve collected mentions, tags help you to break them into segments, based on other keywords used in them.<\/p>\n\n\n\n<p><strong>Finally, hit \u201cCreate.\u201d<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"640\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tag-autotagging-mention1-1024x640.jpg\" alt=\"tag-autotagging-mention\" class=\"wp-image-10600 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tag-autotagging-mention1-1024x640.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tag-autotagging-mention1-300x188.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tag-autotagging-mention1-768x480.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tag-autotagging-mention1-450x281.jpg 450w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tag-autotagging-mention1-187x117.jpg 187w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tag-autotagging-mention1-24x15.jpg 24w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tag-autotagging-mention1-36x23.jpg 36w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tag-autotagging-mention1-48x30.jpg 48w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/640;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">What to do with tagged mentions<\/h2>\n\n\n\n<p>We already saw some interesting use cases above. But how can you use your tags on a day-to-day basis?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create different folders for different users<\/h3>\n\n\n\n<p>Not every mention is relevant to every user. Your customer support manager cares about complaints and cries for help, while your marketing team may focus on feedback about their latest blog post.<\/p>\n\n\n\n<p>Tailor your feed to the people using it thanks to auto-tagging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make graphs to show trends<\/h3>\n\n\n\n<p>You can filter your feed and your dashboards using tags you\u2019ve created. So in the Listening dashboard, you can see the volume, location, and sources for any of your tags.<\/p>\n\n\n\n<p>This is great if you\u2019re trying to increase positive feedback for example. See whether your new marketing strategy is working by monitoring the volume of these comments over time:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"640\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tags-listening-dashboard-mention-autotagging-1024x640.png\" alt=\"tags-listening-dashboard-mention-autotagging\" class=\"wp-image-10592 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tags-listening-dashboard-mention-autotagging-1024x640.png 1024w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tags-listening-dashboard-mention-autotagging-300x188.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tags-listening-dashboard-mention-autotagging-768x480.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tags-listening-dashboard-mention-autotagging-450x281.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tags-listening-dashboard-mention-autotagging-187x117.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tags-listening-dashboard-mention-autotagging-24x15.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tags-listening-dashboard-mention-autotagging-36x23.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/tags-listening-dashboard-mention-autotagging-48x30.png 48w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/640;\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Compare your tags in the Insights Center<\/h3>\n\n\n\n<p>Mention\u2019s Insights Center lets you make custom data visualizations from scratch. This includes graphs just to compare your tags:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"640\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-tags-mention-autotagging-1024x640.png\" alt=\"microsoft-tags-mention-autotagging\" class=\"wp-image-10593 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-tags-mention-autotagging-1024x640.png 1024w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-tags-mention-autotagging-300x188.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-tags-mention-autotagging-768x480.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-tags-mention-autotagging-450x281.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-tags-mention-autotagging-187x117.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-tags-mention-autotagging-24x15.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-tags-mention-autotagging-36x23.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/microsoft-tags-mention-autotagging-48x30.png 48w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/640;\" \/><\/figure>\n<\/div>\n\n\n<p>There are a range of visualization options including line graphs, bar charts, and stacked area graphs. As always with the Insights Center, it\u2019s best just to play around and see what works for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to play (auto-)tag?<\/h2>\n\n\n\n<p>If you have a Mention account, take auto-tagging for a spin. Tags don\u2019t change your mentions or affect your data, so you can\u2019t really go wrong.<\/p>\n\n\n\n<p>If you\u2019re on a Company plan, you can also contact your account manager and ask them to do it for you. They\u2019re happy to help.<\/p>\n\n\n\n<p>And if you don\u2019t have a Mention account yet, talk to us about setting one up. The consultation is free, so you have nothing to lose!<br> <span id=\"hs-cta-wrapper-093b3227-0413-4c87-9b1a-74d5f29bef4c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-093b3227-0413-4c87-9b1a-74d5f29bef4c\" class=\"hs-cta-node hs-cta-093b3227-0413-4c87-9b1a-74d5f29bef4c\"><\/span><\/span> <\/p>\n\n\n<div class=\"wp-block-image men_noborder\">\n<figure class=\"aligncenter\"><a href=\"http:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/093b3227-0413-4c87-9b1a-74d5f29bef4c\"><img decoding=\"async\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/093b3227-0413-4c87-9b1a-74d5f29bef4c.png\" alt=\"Request a demo\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a seasoned Mention user, you already know about tags. They help you keep everything neat and tidy by categorizing mentions. If you\u2019re working in a team and handling a lot of mentions, that\u2019s mighty handy. The only downside is that you\u2019ve always had to do this manually. You browse your feed and tag &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/tag-mentions-automatically\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Tag Mentions Automatically for More Efficient Monitoring<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":46554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[320],"tags":[],"class_list":["post-10586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Auto-Tags for More Efficient Media Monitoring<\/title>\n<meta name=\"description\" content=\"Mention&#039;s new auto-tag feature saves you serious time and hassle. Learn how to tag mentions automatically to make your monitoring more efficient.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/tag-mentions-automatically\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Auto-Tags for More Efficient Media Monitoring\" \/>\n<meta property=\"og:description\" content=\"Mention&#039;s new auto-tag feature saves you serious time and hassle. 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