{"id":10605,"date":"2017-04-05T17:30:14","date_gmt":"2017-04-05T15:30:14","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=10605"},"modified":"2024-05-21T20:53:32","modified_gmt":"2024-05-21T20:53:32","slug":"outreach-email-reminders","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/outreach-email-reminders\/","title":{"rendered":"6 Simple Reminders to Improve Your Next Outreach Email"},"content":{"rendered":"

influencer marketing<\/a> and monitoring for awhile now. And in that time, its growth in popularity has only increased (skyrocketed?).
\nAnd when the influencer marketing space is that crowded, think about how cramped influencers\u2019 inboxes are. And don\u2019t get me started on their social media notification feeds.
\nIt\u2019s not easy to get an important person\u2019s attention.<\/strong>
\nA few years ago, all you had to do was try – to send over a quick outreach email<\/a> – and you\u2019d at least get noticed, even if you didn\u2019t always get a reply or a \u201cyes.\u201d
\nBut today?
\nFuggedaboutit.
\nNow our outreach needs to be really awesome, and marketers can\u2019t scrape by on doing \u201cjust enough\u201d to reach out.
\nSo simply sending a mediocre pitch to connect with an influencer<\/a> for an upcoming campaign? Not gonna work anymore. It has to be a freaking great pitch.<\/strong>
\nIn this post, learn how to tweak and tune your next influencer outreach email until it makes the first impression you need.
\n
\nReady to reach out and make amazing collaborations? Get things right with our free guide to influencer outreach!<\/a>
\n<\/strong><\/p>\n

Tweaks to make your next outreach email rock<\/h2>\n

1. Find the best inbox<\/h3>\n

Are you emailing the right address?
\nThis sounds obvious, but with some influencers and niches it can be more nuanced than you think. VIPs like influencers are often associated with more than one brand or company or may have more than one website.
\nThis means they could have multiple emails.<\/strong>
\nFor example, if they\u2019ve written a book, that book probably has a website which probably has a catch-all email account. But just because the address exists doesn\u2019t mean it\u2019s a good way to contact them. It might not get checked frequently (or at all), or may be maintained by support in a totally different area than who you need to talk to.
\nYou want to make sure you\u2019re sending your influencer outreach to the most appropriate email address – which may even mean emailing an influencer\u2019s representation.
\nNot only does it ensure your pitch actually…you know…gets seen, but pitches sent to the wrong place don\u2019t make a great first impression. It says \u201cI didn\u2019t do my research and you don\u2019t need to take me incredibly seriously.\u201d
\nInfluencers often have contact info like their email address listed on their website and social media, so there\u2019s really no reason not to know the best place to contact. For example, Gala Darling<\/a> provides a direct email in her site\u2019s footer, so there\u2019s really no excusing sending her an email to any others you may find for her.
\n\"About<\/p>\n

2. Write a subject line that intrigues<\/h3>\n

When it comes to the subject lines for email outreach, you want to play up curiosity a bit without resorting to clickbait territory.<\/strong> Curiosity and intrigue always make for some amazing subject lines, but it\u2019s even more important with influencer outreach emails.
\nThink about it.
\nInfluencers are busy people.
\nSure, they may see a subject line and go \u201csure, this is potentially interesting…I\u2019ll save this email for later.\u201d But then later, they get busy and never get around to it. It\u2019s not that they weren\u2019t interested in your email, they just weren\u2019t interested enough<\/em>
\n.<\/strong>
\n<\/strong>
\nYou need to make them see your new email in their inbox and go, \u201cI have<\/em> to know why they\u2019re contacting me and what they\u2019re talking about in this subject line.\u201d
\nFor example, the difference between \u201clet\u2019s work together\u201d and \u201clet\u2019s make amazing things happen\u201d is small<\/strong>. Neither are amazing subject lines, but one of those emails will definitely get opened before the other. One is bland, and the other is enthusiastic with a bit of mystery (what amazing things?!).
\nIt\u2019ll be a challenge, but all good marketing is. That\u2019s why it\u2019s so satisfying when it works.<\/p>\n

3. Compliment without fangirling\/fanboying<\/h3>\n

Oh man, this is something I\u2019ve been guilty of a lot in the past.<\/strong> In fact, realizing this (and just making a small mindset tweak) made a huge difference in the results of my own influencer marketing efforts.
\nInfluencers are not your idols, they\u2019re your colleagues.<\/strong>
\nEven if you\u2019re a huge fan of a certain influencer, you\u2019re not approaching them as a fan, you\u2019re approaching them as a potential business partner. Treat them as such – as equals.
\nComplimenting someone and subtly sucking up is all well and good<\/strong> (and even recommended), but gushing over them, the way I used to fangirl over some of the influencers I contacted, makes you seem more like an obsessed fan than someone on their level.
\nIf you\u2019re going to come at me with the argument that some influencers you reach out to are way bigger than your business or agency, and really aren\u2019t on your level, well\u2026\u201cfake it til you make it.\u201d \u00af\\_(\u30c4)_\/\u00af
\nProfessional compliments will get you taken more seriously than excited multi-paragraph ramblings. And yes, excited ramblings are something I still struggle with.<\/strong><\/p>\n

4. Make your sleuthing obvious<\/h3>\n

So you\u2019ve just reached out to an influencer. There\u2019s a 99% chance you\u2019ve already spent some time cyberstalking – er…researching – them online. <\/strong>
\nI know it. You know it. They know it.
\nThey\u2019re about to cyberstalk you right back.
\nSo there\u2019s no need to pretend it never happened.<\/strong>
\nI love being upfront about the fact that, yeah, I read six month\u2019s worth of someone\u2019s thoughts on Twitter.
\nOr actually watched the Instagram story they posted about their cat.
\nAnything that\u2019s been posted on their professional online channels is fair to reference (please, please, please stay away from the clearly personal profiles).
\nYou can either go my route, and make an awkward joke about how much you already know about the influencer, or you can try to blend the knowledge in more naturally. Reference old projects they\u2019ve worked on – ones that may not be front and center in their marketing anymore. Comment on posts way back in their archives, which says, \u201cyeah, I dug deep into your content.\u201d
\nThere are lots of ways that prove you did your research before reaching out<\/strong>, which can give influencers assurance you\u2019re professional, know your stuff, and likely are a good fit (otherwise you wouldn\u2019t keep wasting your time on them).<\/p>\n

5. Namedrop where you can<\/h3>\n

If you have some social proof<\/a> around your past influencer marketing efforts, like examples of other influencers you\u2019ve worked with or successful campaigns you\u2019ve run, talk about them.
\nThis is where it\u2019s okay to name drop a bit. After all, social proof builds trust. <\/strong>That can be used to win over more than just new customers. You can use it to nab partnerships as well.
\nBeing able to say \u201cyep, we\u2019ve worked with these big names and they loved us\u201d will make an influencer feel so much more at ease about working with you, especially if they\u2019re totally unfamiliar with your brand.
\nDifferent ways to show an influencer they wanna work with you can include:<\/p>\n