{"id":10890,"date":"2017-04-27T17:59:12","date_gmt":"2017-04-27T15:59:12","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=10890"},"modified":"2019-11-13T17:25:08","modified_gmt":"2019-11-13T17:25:08","slug":"marketing-slack-integrations","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/marketing-slack-integrations\/","title":{"rendered":"7 Slack Integrations Making Marketers' Lives Easier"},"content":{"rendered":"

I love two things: Slack<\/a>\u00a0and becoming more productive.
\nOkay, I obviously love more than two things total, <\/em>but I do love those two things a lot.
\nAnd one of the reasons I love Slack so much is because of how much easier it makes…well, everything.<\/strong>
\nSlack messages and chats can replace (or at least help you cut down on) so much of the inefficient communication at growing companies that\u00a0it\u2019s hard not to fall in love. <\/strong>
\nYou and your team still arrive at the same decisions, create the same products and campaigns, and run the same business that you otherwise would, but you do it with way less time spent keeping up with confusing \u201creply all\u201d threads and sitting in meetings that last 30 minutes longer than they needed to.
\n\"giphy
\nThat means more time spent…oh I don\u2019t know…actually executing marketing strategies. Who wouldn\u2019t want to focus on that?
\nSlack is awesome for letting us spend less time in meetings and more time marketing, but it gets even better. With their huge directory of Slack integrations and apps, it begins to improve and replace your marketing stack in addition to emails and meetings.
\nBy connecting the tools and apps you already use to Slack, you can have updates from those software come to you. You get a notification when you want to and about what you want to, instead of taking time to go log into the tool and check on things.
\nAnd it\u2019s so convenient.
\nNot to mention how handy it is to have all that data and information stored for you in Slack, with your (hopefully) organized teams and channels and a powerful search that can find almost any message.
\nSo let\u2019s look at some of the specific integrations making life and work easier for marketers. (We\u2019re not including the \/giphy command, but we all know that it makes everything else better, right?)<\/p>\n

8 Slack integrations making marketers\u2019 lives easier<\/h2>\n

1. Mention<\/h3>\n

\"pasted
\nObviously ego requires I list this one first. Mention\u2019s Slack integration<\/a>\u00a0is the best thing ever in my unbiased eyes. But it\u2019s also the one that saves the most time because of my bias. Since I work here, I spend a LOT of time monitoring, so being able to do it in Slack is crazy helpful.
\nThe integration has two parts: getting real-time notifications about conversations happening online, and getting digests of your alert activity. So if you want to receive the actual mentions for an alert in Slack, you can add any alert to any Slack channel. But if you just want a daily summary, there\u2019s that as well.<\/p>\n

2. Trello<\/h3>\n

Trello and Slack<\/a>\u00a0together is like the SaaS equivalent of a crime-fighting superhero duo. Like Batman and Robin if Robin were cooler.
\nBy linking the two together, you get the best of what Trello calls \u201ccollaboration and communication combined.\u201d If Slack is where you and your team discuss projects, and Trello\u2019s where you organize them, you need them both at the same time anyway.
\nSay you\u2019re in Slack discussing next week\u2019s blog posts and decide to move a few around. This changes the deadlines for them, and you need to update your week in Trello to reflect that. But normally that means you need to open up a new tab and go to Trello.
\nAnd we all know that when you open up a new tab, there\u2019s about a 25% chance you\u2019ll get distracted and type in Facebook or YouTube instead. (Just me? Oops\u2026)
\nInstead, manage your boards from Slack. Create new cards, show important card info in your conversations, and update project info without opening a new tab – productivity #goals.<\/p>\n

3. Paperbot<\/h3>\n

\"Paperbot\"
\nSpeaking of organization, if you and your team share tons of links and content with each other, you can use Paperbot<\/a>\u00a0to organize and keep track of it all for future reference.
\nUse it to wrangle and catalog all the PR mentions, helpful tutorials, and interesting stories you want to refer back to sometime. Because as good as Slack\u2019s search is, we\u2019ve all had a frustrated moment trying to hunt down a link shared a few days ago among all the conversations you\u2019ve had since.
\nYou can add tags to the links you share to categorize them, Paperbot offers an email digest daily or weekly, and there are apps to view a curated list of all your shared links.
\nIt\u2019s a content-obsessed Slacker\u2019s greatest wish.<\/p>\n

4. Growthbot<\/h3>\n

Growthbot<\/a>\u00a0is one of those cool marketing projects that the HubSpot crew (in this case, Dharmesh<\/a>) is known for, like their Marketing Grader. You can actually add the bot to either Slack or Facebook Messenger to easily pull important marketing info.
\nYou can ask it questions like \u201cwhat keywords does [any website] rank for?\u201d as well as specific questions about numbers in your HubSpot and Google Analytics accounts, if you choose to connect them.
\nIt kind of reminds me of having an intern or minion that you can Slack any time and ask, \u201ccan you check this for me real quick?\u201d
\n\"giphy<\/p>\n

5. Glance<\/h3>\n

Glance, a social data tool, also has a Slack bot<\/a>\u00a0that you can ask questions. But this one can actually go into a bunch of your accounts and pull metrics.
\nSpecifically, it connects to apps like Facebook, Twitter, Google Analytics, Mixpanel<\/a>, WordPress, YouTube…even email marketing tools like MailChimp<\/a> and Campaign Monitor<\/a>. And once it\u2019s connected, look at what you can do:
\n