{"id":11115,"date":"2017-05-17T15:48:18","date_gmt":"2017-05-17T13:48:18","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=11115"},"modified":"2024-05-21T19:57:55","modified_gmt":"2024-05-21T19:57:55","slug":"event-marketing-monitor-your-trade-show","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/event-marketing-monitor-your-trade-show\/","title":{"rendered":"Event Marketing: How to Monitor Your Trade Show"},"content":{"rendered":"
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Some of us go to one or two big corporate events a year – maybe. They’re fun, stressful, informative – often all three.
But for a lot of people, coordinating events is a year-round affair. You have the initial planning phase, right through ticket sales and bookings, and then clean-up. And then it’s time to start the planning phase all over again.
At each step, you need all the information you can get. And that’s where media monitoring<\/a> can be a lifesaver. You’ll know who’s talking about your event, and what they’re saying – from the build-up to the aftermath.
Whether you’re an event marketing agency or a large company running your own events, good monitoring can make a big difference. And we’re going to show you how.
Before diving in, we need to ask…
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Why you need to monitor events<\/h2>\n\n\n\n

Think about all the work that goes in. The planning, networking, and scheduling. The tens, even hundreds of thousands of dollars invested. This is much bigger than your average marketing campaign.
To provide a great service during the event, and then adequately assess it after the fact, you need to be listening. Customers and influencers<\/a> will share their responses all over social media and the web, and you need a record of these.
That\u2019s why you need a monitoring tool to track results<\/strong>. Otherwise, you\u2019re just guessing.
In this case, monitoring has several specific benefits. You\u2019ll be able to:<\/p>\n\n\n\n