{"id":11145,"date":"2017-05-22T21:26:37","date_gmt":"2017-05-22T19:26:37","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=11145"},"modified":"2025-01-10T10:39:01","modified_gmt":"2025-01-10T10:39:01","slug":"instagram-features","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/instagram-features\/","title":{"rendered":"How to Use Instagram&#039;s Features in Your Marketing Strategy"},"content":{"rendered":"\n<p>Regarding marketing, trends change as often as days pass, and marketers should be able to adapt to them if they want their businesses to shine.<\/p>\n\n\n\n<p>And when it comes to social media marketing,&nbsp;things are no different. I\u2019m not saying I\u2019ll revolutionize social media marketing in this post. But it will definitely confirm your thoughts on what\u2019s next with the <a href=\"https:\/\/mention.com\/en\/blog\/4-ways-to-get-ahead-of-the-social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">trends and strategies you\u2019ve been using<\/a>.<\/p>\n\n\n\n<p>Today, we will not talk about <a href=\"https:\/\/mention.com\/en\/blog\/best-instagram-hashtags\/\">hashtags<\/a>. I\u2019m focusing on Instagram marketing strategies and tactics and the features you need to implement them.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnicore<\/a>, since its launch in 2010, Instagram has managed to create a community around its idea that today, it has more than 600 million active users and is the second social network that users check daily, after Facebook.<\/p>\n\n\n\n<p>Those statistics show that the total active users per day on Instagram reach 300 million, with a number of likes per day at 4.2 billion. In the first 24 hours after Instagram released the video feature, about 5 million videos had already been shared.<br>So what does it take to succeed?<\/p>\n\n\n\n<p>Let\u2019s start with your audience: one of the most important \u201cactors\u201d in this scene.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Know your audience<\/h2>\n\n\n\n<p>One of the most important tasks in a marketer\u2019s job is to know their company\u2019s audience.<\/p>\n\n\n\n<p>How do you know to whom you are selling your product? Or your idea?<br>The tip I\u2019m giving you for this is to <strong><a href=\"https:\/\/mention.com\/en\/blog\/engage-with-brand-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">interact with your existing audience<\/a><\/strong> &#8211; whether that\u2019s 5, 500, or 5000+ people. As often and as personally as you can.<\/p>\n\n\n\n<p>Ask them to write comments or send you private messages on specific topics that you want to promote. A good example is Mercedes, which drives interaction by asking a simple question and prompting followers to answer it:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BTUOEIwFcLN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BTUOEIwFcLN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BTUOEIwFcLN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Mercedes-Benz (@mercedesbenz)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>This will make them part of your story and you will know better what they\u2019re interested in.<\/p>\n\n\n\n<p>Another good example on interacting with your audience is by interviewing them on your blog. Here\u2019s a great example on how <a href=\"https:\/\/www.flipsnack.com\/blog\/featured-profile-david-oey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flipsnack<\/a>&nbsp;is doing it:<\/p>\n\n\n\n<p><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/05\/Featured_profile__David_Oey.jpg\" alt=\"Featured profile David Oey\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1025px; --smush-placeholder-aspect-ratio: 1025\/781;\"><\/p>\n\n\n\n<p>The second tip I want to share with you in order to know your audience better is to <strong>check <a href=\"https:\/\/mention.com\/en\/blog\/get-instagram-followers\/\" target=\"_blank\" rel=\"noreferrer noopener\">who follows you<\/a>: look at their profiles, see what they\u2019re posting, and what they like.<\/strong>&nbsp;<\/p>\n\n\n\n<p>This way you have more chances to personally engage: comment on their photos and videos and let them know you are interested in what they are posting.<\/p>\n\n\n\n<p>These two methods worked best for me in terms of researching my audience, both for the startup I work for and for my blog.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Find your purpose<\/h2>\n\n\n\n<p>Why are you using this platform&nbsp;in the first place? This should be your first question when you create an <a href=\"\/en?page_id=8988\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram marketing strategy<\/a> for your business.<\/p>\n\n\n\n<p>Do you want to show people the atmosphere in your office? Show off your company culture in images or videos?<\/p>\n\n\n\n<p>Do you want to sell a product?<\/p>\n\n\n\n<p>Or to disseminate your beliefs?<\/p>\n\n\n\n<p>Or maybe generate traffic for your website?<\/p>\n\n\n\n<p><strong>Whatever the reason, you need to find it and then create a strategy to achieve your goal<\/strong>.<\/p>\n\n\n\n<p>Now that you have established your audience and your purpose, let\u2019s see what Instagram marketing strategies you should start with.<\/p>\n\n\n\n<p>The features that Instagram is offering right now allow you, the marketer, to show your creativity when it comes to creating a visual strategy for your brand. Because this is Instagram: it\u2019s all about sharing experiences through photos&nbsp;and videos that can better describe your company culture, your products, and the people behind the curtains.<\/p>\n\n\n\n<p>Be creative. Show how awesome your product is. <a href=\"https:\/\/www.instagram.com\/mcdsg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here<\/a> &nbsp;is an example from McDonald\u2019s Singapore:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BULXNGoDLN4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BULXNGoDLN4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BULXNGoDLN4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by McDonald&#39;s Singapore (@mcdsg)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>They used colourful doodles to bring their products to life.<\/p>\n\n\n\n<p>Creativity should be your starting point when creating a content strategy, whether we\u2019re talking about an IT product, a fashion one, or a service.<br><br>Let\u2019s see how we can use Instagram\u2019s features in a marketing strategy:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use Instagram\u2019s Features &#8211; Try These<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Photo ads<\/h3>\n\n\n\n<p>Let\u2019s start&nbsp;with the first feature Instagram was created for: posting pictures and adding filters to show a certain at a moment in time. This is why the app is called INSTAgram, right? In time, people started to share memories or blasts from the past, plus marketing messages, so capturing instant moments or situations isn\u2019t the main purpose of the app anymore.<\/p>\n\n\n\n<p>One of the features that the app offers to the advertisers is Instagram Ads, which are linked to the Facebook ads. So, <strong>besides posting photos of your products, you can also create ads for them<\/strong>, in which you can also tag products and link them to your website to increase sales.<\/p>\n\n\n\n<p>In order to create an Instagram Ad, you need to switch your profile to a business one.<br>Then follow <a href=\"https:\/\/www.facebook.com\/business\/help\/1634705703469129\" target=\"_blank\" rel=\"noreferrer noopener\">the simple steps described here<\/a>&nbsp;and then check the results and moderate the campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Instagram Stories ads<\/strong><\/h3>\n\n\n\n<p>After launching the Instagram Stories earlier this year, the app also allows advertisers to create <a href=\"https:\/\/www.singlegrain.com\/digital-marketing\/ultimate-guide-instagram-stories-ads\/\">Instagram Stories Ads<\/a>, 15-second ad with videos&nbsp;or photos that run between the stories your followers watch every day.<\/p>\n\n\n\n<p>According to Facebook, this type of ad is the first format that is <a href=\"https:\/\/developers.facebook.com\/ads\/blog\/post\/2017\/03\/01\/ig-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">allowing<\/a>&nbsp;full-screen 9:16 on the Instagram platform.<\/p>\n\n\n\n<p>Companies that have already used those ads already see an increase in their revenue.<\/p>\n\n\n\n<p>For now, Instagram Stories ads are a great way to grow your brand awareness, but Instagram said that in the future there will be other objectives like website clicks, web conversions, mobile app installs, and other options.<\/p>\n\n\n\n<p>Here are a few things you need to know before you launch your first Instagram Ad Stories:<\/p>\n\n\n\n<p><strong>Instagram Ad Stories Images features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can upload up to 6 images &#8211; but they won\u2019t appear like a carousel ad<\/li>\n\n\n\n<li>Size: 1080 x 1920 pixels (Ratio aspect: 9:16)<\/li>\n\n\n\n<li>They are skippable ads<\/li>\n\n\n\n<li>To maximize ad delivery, you can use images that contain little or no overlay text<\/li>\n<\/ul>\n\n\n\n<p><strong>Instagram Ad Stories Videos features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upload format: .MOV, .MP4 or .GIF File (file size: 2.3 GB max)<\/li>\n\n\n\n<li>Length: max. 15 seconds<\/li>\n\n\n\n<li>No standalone text such as titles, description, messages, and <a href=\"https:\/\/mention.com\/en\/blog\/best-instagram-captions\/\">other captions<\/a><\/li>\n\n\n\n<li>Resolution: 720 pixel quality<\/li>\n<\/ul>\n\n\n\n<p>So this is a good start to understand how these ads can be managed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Multiple photos and videos<\/h3>\n\n\n\n<p>Another feature that I personally like and see the value in is the multiple photos and videos one. You can upload up to 10 photos and videos in one post. If you\u2019re interested in how to do this, I recommend you to check out this <a href=\"https:\/\/thenextweb.com\/contributors\/upload-multiple-photos-videos-instagram\/#.tnw_h1I3filL\" target=\"_blank\" rel=\"noreferrer noopener\">article<\/a>.<\/p>\n\n\n\n<p>Some that you can use this feature in are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Showcase your team:<\/strong>&nbsp;if your company is divided into departments, you can schedule posts in which you show each member of your team. This will personalise your business and people will be more attached to it. Here\u2019s an example from TailWind:<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BRGpzPOjAdZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BRGpzPOjAdZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BRGpzPOjAdZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Tailwind (@tailwindapp)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Show the behind-the-scenes of your product.<\/strong>&nbsp;This way, people trust more what they buy and convert more easily. For example, if you have an app, show your audience how it works. Instead of users having to look for a YouTube video made by one of the app\u2019s users, you can come in with one of your experts can show your audience how to use new features. <a href=\"https:\/\/www.instagram.com\/p\/BQ0eAlwhDrw\/\">This is what Instagram also does<\/a> when launching a new feature.<\/li>\n\n\n\n<li><strong>Present your artwork.<\/strong>&nbsp;Whether you\u2019re a designer, painter, or photographer, show your audience your latests work. See the example of <a href=\"https:\/\/www.instagram.com\/dan_cretu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dan Cre\u021bu<\/a>, a Romanian artist that showcases his artwork on Instagram.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Get in touch with influencers<\/strong><\/h3>\n\n\n\n<p>Another way to showcase your brand on Instagram is by getting in touch with influencers&nbsp;and working with them to help you promote your product and define a creative campaign to match both their style and yours.<\/p>\n\n\n\n<p><strong>But <a href=\"https:\/\/mention.com\/en\/blog\/influencer-outreach-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">be very careful<\/a>&nbsp;when it comes to influencers:<\/strong>&nbsp;they should match your audience\u2019s profile, if you want to be credible when it comes to what you are selling.<br>A trend that many marketers are talking about lately is <a href=\"https:\/\/blog.hubspot.com\/marketing\/micro-influencer-marketing#sm.0000u6fx1algscnzwna10c0528ka6\" target=\"_blank\" rel=\"noreferrer noopener\">micro-influencers<\/a>: these are people that don\u2019t have as many followers as the Kardashians, but they\u2019re following you and can bring value to your business.<\/p>\n\n\n\n<p>This new trend is encouraging brands to <a href=\"https:\/\/mention.com\/en\/blog\/influential-brand-advocates\/\" target=\"_blank\" rel=\"noreferrer noopener\">associate with \u201dnormal\u201d people<\/a>&nbsp;that really trust you and maybe even used your product on their own already.<\/p>\n\n\n\n<p>If you need any reasons why to use influencers, <a href=\"https:\/\/juliusworks.com\/blog\/6-examples-of-brands-that-boosted-engagement-with-influencer-marketing-57818da50db9\" target=\"_blank\" rel=\"noreferrer noopener\">I give you this article<\/a>,&nbsp;in which both micro-influencer and influencer marketing has been used by different companies around the world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Taggable products<\/h3>\n\n\n\n<p>Following other networks\u2019 trends, last year Instagram released a new feature that allows publishers to <a href=\"http:\/\/www.adweek.com\/socialtimes\/katai-robert-bannersnack-guest-post-instagram-shoppable-photo-tags\/647850\" target=\"_blank\" rel=\"noreferrer noopener\">tag products in the photos<\/a>&nbsp;they post and to redirect the user to the website they can acquire the specific product they are interested in.<\/p>\n\n\n\n<p>This way, Instagram is making a step forward to encourage brands to use the app for showcasing products and let the users discover what they like in a more easy and fun way.<\/p>\n\n\n\n<p>If you\u2019re using influencer marketing, you can ask the influencers you work with to tag your products in their photos and if one of their followers like a specific product, they can easily reach your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>These are a few examples on how to use the latest Instagram features in your marketing strategy.<\/p>\n\n\n\n<p>We all know that each business has its own unique audience and both the purpose and the strategy should be adapted to it. Therefore I recommend that you go through your business profile and the purpose of your strategy for Instagram marketing first. Know your goal &#8211; then start experimenting the platform and make the best out of it.<br>Let me know, in comments, how do you use Instagram in your marketing strategy?<br><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/7ebdaf5e-0314-4e2e-a5bf-7b725b518cb7\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regarding marketing, trends change as often as days pass, and marketers should be able to adapt to them if they want their businesses to shine. And when it comes to social media marketing,&nbsp;things are no different. I\u2019m not saying I\u2019ll revolutionize social media marketing in this post. But it will definitely confirm your thoughts on &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/instagram-features\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Use Instagram&#039;s Features in Your Marketing Strategy<\/span><\/a><\/p>\n","protected":false},"author":230,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,323,315,345],"tags":[],"class_list":["post-11145","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","category-planning-strategy","category-digital-marketing","category-instagram"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Instagram Features in Your Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Learn how to use the latest Instagram features in your small business marketing strategy in this guest post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/instagram-features\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Instagram Features in Your Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Learn how to use the latest Instagram features in your small business marketing strategy in this guest post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/instagram-features\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-22T19:26:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-10T10:39:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/05\/Featured_profile__David_Oey.jpg\" \/>\n<meta name=\"author\" content=\"Robert Katai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Katai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-features\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-features\\\/\"},\"author\":{\"name\":\"Robert Katai\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/425fa117be1d6c7779e29e5e35f4d661\"},\"headline\":\"How to Use Instagram&#039;s Features in Your Marketing Strategy\",\"datePublished\":\"2017-05-22T19:26:37+00:00\",\"dateModified\":\"2025-01-10T10:39:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-features\\\/\"},\"wordCount\":1667,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-features\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/Featured_profile__David_Oey.jpg\",\"articleSection\":[\"Social Media\",\"Planning &amp; 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