{"id":11442,"date":"2017-07-10T17:00:34","date_gmt":"2017-07-10T17:00:34","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=11442"},"modified":"2024-10-12T15:05:39","modified_gmt":"2024-10-12T15:05:39","slug":"twitter-for-employer-branding","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/twitter-for-employer-branding\/","title":{"rendered":"Why (and How) You Should Use Twitter for Employer Branding"},"content":{"rendered":"

It would probably be a good idea to confirm this with someone who has a degree in business history, but it\u2019s highly likely that employer branding has been an integral part of business since…forever.
\nThe second caveman to realize he could sell extra meat probably used employer branding to recruit skilled hunters who already worked for the first caveman to come to the same realization.
\nWhile the concept is probably prehistoric, the term itself was introduced in the 1990s and it developed into the industry we see today.
\nIn essence, employer branding is how a company presents itself as a great employer<\/strong>, someone worth working for, and committing one’s professional future to.\u00a0Today, it is more important than ever before, especially in certain\u00a0industries where talent is scarce<\/a>\u00a0and potential employers are many.
\nLuckily, employers today have a huge number of employer branding tools, including entire software solutions developed for this purpose alone.<\/strong>\u00a0One of the best tools in your kit will be Twitter, which wasn\u2019t developed for this purpose alone but has so much potential.<\/p>\n

The numbers<\/h2>\n

In order to understand why using Twitter for employer branding is a smart practice, we have to do a bit of figure-digging.
\nWhile the sheer number of Twitter users cannot really compete with Facebook’s, it should be pointed out that Twitter users are far more likely to interact with brands and companies<\/strong>.
\nAlmost half of all Twitter users follow corporate entities<\/a>, while only 16% of users of other social networks do the same. In addition to this, the level of actual interaction is also greater with Twitter where users learn about products, provide their opinions, and even seek customer support.
\nThis means that the chances are far greater someone will see job-related content that pertains to a company’s employer brand on Twitter than on any other social network.
\nAnother figure that might be of interest is that\u00a0more than half of Twitter users make more than $50,000 a year<\/a>\u00a0and that they are\u00a0more likely to have a college degree<\/a>. In other words, this increases one’s chances of reaching top talent that is worth pursuing for one’s company.
\nTwitter also has a great potential for international reach, as the user base is much dispersed. Twitter is particularly popular in Japan and Latin America (especially\u00a0Central America<\/a>), as well as a number of European countries where a significant deal of users often tweet in English (in Netherlands, more than half of the tweets are in English). For companies that employ internationally or that wish to tap foreign job seeker markets, this means a lot.
\nIt should also be pointed out that Twitter is the\u00a0most balanced social network when it comes to gender<\/a>, with roughly the same percentage of male and female users. This is definitely something that will be of interest to many companies.<\/p>\n

More than numbers<\/h2>\n

Besides the obvious allure of certain figures and percentages, Twitter has also grown into an ecosystem with certain idiosyncrasies that make it perfect for employer branding.
\nFor one, Twitter feels quicker than most other social networks<\/strong>, if not all of them. Within seconds of something happening in the world, Twitter is ablaze (covfefe<\/em>, anyone?) and there are thousands of great tweets to enjoy and retweet. A savvy company can instantaneously provide a comment on a burning issue and position itself as a certain kind of an employer.
\nA recent example of this has been the #WeAreStillIn initiative where American companies, political and public leaders voice their disagreement with President Trump’s decision to pull the United States from the Paris Agreement.
\nBig players like Microsoft and IBM are in.<\/p>\n

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We\u2019re proud to stand w\/ over 1,000 leaders to say #WeAreStillIn<\/a>. We will #ActOnClimate<\/a> & honor Paris commitments: https:\/\/t.co\/OKCdG5R2es<\/a> pic.twitter.com\/l5oU8mScnR<\/a><\/p>\n

— Microsoft_Green (@Microsoft_Green) June 5, 2017<\/a><\/p><\/blockquote>\n