{"id":11861,"date":"2017-07-28T00:06:28","date_gmt":"2017-07-28T00:06:28","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=11861"},"modified":"2022-12-30T15:57:18","modified_gmt":"2022-12-30T15:57:18","slug":"better-online-reviews","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/","title":{"rendered":"5 Easy Steps to Start Getting Better Online Reviews"},"content":{"rendered":"<p>It doesn\u2019t matter how good you think you are. What matters is how good&nbsp;your customers think you are. They are the ones buying, and their opinions are the only ones that count.<br \/>\nIn my last post, I talked about <a href=\"https:\/\/mention.com\/en\/blog\/leverage-online-reviews\/\">how important online reviews are and how you can use them to improve your business<\/a>. But how can you <i>improve the reviews<\/i> themselves? And how do you get more of them?<br \/>\nSome of you might be thinking, if I do a great job, sell a great product or an awesome service, people will start talking. Hell, the product or service will speak for itself!<br \/>\n<iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/uY683HFrkN3ws\" width=\"480\" height=\"384\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/giphy.com\/gifs\/deal-with-it-full-house-everybody-uY683HFrkN3ws\">via GIPHY<\/a><br \/>\nUnfortunately, with so much competition online, if you\u2019re not actively protecting and <a href=\"https:\/\/onlinereputation.io\/brand-grader\/\">improving your online reputation<\/a>, you\u2019ll quickly be out-competed by more aggressive and proactive competitors.<br \/>\nAnd honestly, it&#8217;ll be stupid to let that happen.<br \/>\nBecause there are practical steps you can take to get better online reviews. And it isn\u2019t rocket science. If you follow this step-by-step guide, you\u2019ll be drowned in five-star reviews in no time.<br \/>\nBut before we dive into the steps, let\u2019s talk about what you&nbsp;should <em>avoid doing<\/em>:<\/p>\n<ul>\n<li><b>Writing fake reviews for your own business. <span style=\"font-weight: 400;\">Lots of people do it. But once you&#8217;re caught, you lose so much credibility. Plus it\u2019s just not a sustainable way of building your brand. How many fake accounts can you create?<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Paying a third party to post fake reviews<\/b><span style=\"font-weight: 400;\">. Same reason as above. You also risk having the reviews and your profile removed from some review sites.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Getting too many reviews at once.<\/b><span style=\"font-weight: 400;\"> Even if the reviews are real, getting too many of them in a short period of time will look weird and suspicious. <\/span><\/li>\n<\/ul>\n<p>Alright &#8211; now that we got the bad practices out of the way, let\u2019s take a look at a few things you can do that\u2019ll actually help improve your online ratings.<br \/>\n[Tweet &#8220;5 steps to start getting better (and more!) online reviews &#8211; via @joeei&#8221;]<\/p>\n<h2>1. Create business profiles on online review sites<\/h2>\n<p>The first step to getting better reviews is to take active control of your review pages and social profiles.<br \/>\nFirst impression is key &#8211; before people see the reviews, let them see cool official pictures from you, a nice introduction or explanation of your company, some great content, etc. You can control the packaging, even if you may not be able to control 100% of the gift (the reviews).<br \/>\nAnd the more completed your profile is, the more customers are likely to leave you reviews. <span style=\"font-weight: 400;\"><a href=\"https:\/\/searchengineland.com\/business-profile-review-best-practices-tripadvisor-yelp-276247\">A TripAdvisor survey<\/a>&nbsp;<\/span>found that business profiles with opening hours and photos get 36% more customer engagement on their pages.<br \/>\nClaiming your business page on review sites also gives you some distinct advantages. For example, with a claimed business account on Yelp you can:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Respond to reviews with a direct message or a public comment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track the customer leads Yelp is generating for your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add photos and a link to your website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Update important information such as your business hours and phone number<\/span><\/li>\n<\/ul>\n<p>So go on all the review sites that you want to be listed on, and make sure to claim an official profile, and make them look pretty.<br \/>\nThis includes Google, where you can get <a href=\"https:\/\/www.google.fr\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwjw3cvf6qnVAhXBJsAKHay4DcgQFggmMAA&amp;url=https%3A%2F%2Fwww.google.com%2Fbusiness%2F&amp;usg=AFQjCNHnswYCOfGiHDJ_y_WUT-veLq_zag\">your business listing<\/a> for free, so that when people search for you, a nice snippet shows up like this, giving potential customers much more information about your business:<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-11865 size-full lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM.png\" alt=\"better online reviews\" width=\"846\" height=\"1276\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM.png 846w, https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM-199x300.png 199w, https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM-768x1158.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM-679x1024.png 679w, https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM-232x350.png 232w, https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM-124x187.png 124w, https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM-16x24.png 16w, https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM-24x36.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM-32x48.png 32w\" data-sizes=\"(max-width: 846px) 100vw, 846px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 846px; --smush-placeholder-aspect-ratio: 846\/1276;\" \/><\/p>\n<h2>2. Pay attention to guidelines on different review sites<\/h2>\n<p>There are tons of different review sites out there, and they all have different rules. So after setting up all your review site profiles and online listing, make sure you read all their policies around customer reviews.<br \/>\nWhy? Because knowing the rules will help you play the game better.<br \/>\n<a href=\"https:\/\/biz.yelp.com\/support\/common_questions\">Yelp&#8217;s review policy<\/a>, for example, is notoriously strict with companies that request reviews from their customers in any way, and introduced review filters to weed out fake or suspicious-looking reviews.<br \/>\nThe CEO, Jeremy Stoppelman, explains the rationale in this video:<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/5hWleoXkZzU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nGoogle\u2019s local product review policy has also become more rigid recently. Both Yelp and Google will remove any review which they feel violates their guidelines.<br \/>\nNot every review entity publishes clear review guidelines, but where they do exist, you should read and understand them.<br \/>\nHere are direct links to the guidelines of some key review platforms:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/support.google.com\/places\/bin\/answer.py?hl=en&amp;answer=187622&amp;topic=1656880&amp;ctx=topic\">Google+ Local<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/biz.yelp.com\/support\/common_questions\">Yelp<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/foursquare.com\/legal\/terms\">Foursquare<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/local.yahoo.com\/review_guidelines\">Yahoo!<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.citysearch.com\/aboutcitysearch\/users\/terms_of_use\"><span style=\"font-weight: 400;\">Citysearch<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.yellowpages.com\/about\/legal\/terms-conditions\"><span style=\"font-weight: 400;\">YP.com<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.tripadvisor.com\/help\/our_guidelines_for_traveler_reviews\"><span style=\"font-weight: 400;\">TripAdvisor<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.facebook.com\/page_guidelines.php\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><\/li>\n<\/ul>\n<p>Familiarizing yourself with these sites\u2019 policies will save you a lot of trouble and risks of getting your reviews removed or your profile blacklisted &#8211; both of which won\u2019t do your business any good.<\/p>\n<h2>3. Actively ask for reviews from customers<\/h2>\n<p>Most of the time, people don\u2019t bother leaving you reviews. Unless they are super angry and can\u2019t wait to write a mini novel about their bad experience and ask all their friends to do the same.<br \/>\n(True story: my friend, Melissa, was so annoyed at a shop that after leaving one bad review herself, she asked five other people to do the same.)<br \/>\nYou don\u2019t want to just leave your <a href=\"https:\/\/mention.com\/en\/blog\/reputation-management-plan\/\">online reputation<\/a> in the hands of these angry customers. You can do so by actively asking for a review after a transaction or after a customer has used your service for a while.<\/p>\n<ul>\n<li>After a customer has made a purchase from either your physical store or your online shop, ask that customer to take a moment to provide you with feedback about the products purchased and service provided.<\/li>\n<li>If you\u2019re in B2B, customer success or account managers can encourage customers to leave a review after a catch-up call or after helping the customer with something.<\/li>\n<\/ul>\n<p>At Mention, we have an in-app pop-up that asks our user how happy they are with our tool. If they put a score that\u2019s higher than 8 out of 10, we ask if they\u2019d like to leave us a review on a public review site.<br \/>\nMost of the time, if customers are happy with your service or product, they\u2019ll agree to leave you a nice message if you ask nicely and tell them how much it would mean to you.<\/p>\n<h2>4. Make it easy for customers to leave better online reviews<\/h2>\n<p>Customers who leave you reviews are doing you a huge service &#8211; whether it\u2019s giving you a huge shout out or some <a href=\"https:\/\/mention.com\/en\/blog\/collecting-product-feedback\/\">valuable product feedback<\/a> &#8211; and they don\u2019t really get much back in return.<br \/>\nSo please, make it easy for them. Tell them <em>exactly<\/em> where to go. Activate reviews on all available channels. (<a href=\"https:\/\/www.youtube.com\/embed\/5OsaivJGTwU\">Here\u2019s<\/a> how to activate reviews on Facebook.)<br \/>\nYour website and social media accounts shouldn\u2019t just be encouraging people to leave feedback but actively showing them how by linking to it.<br \/>\nFor an online store, consider including the review request at the bottom of a shipping notification email or in a separate email sent a week or so later, giving the online shopper time to have received the order.<br \/>\nIn a physical store, this might include handing the shopper a small reminder card with a Google Places review box URL on it or including the review URL on the bottom of a printed receipt.<br \/>\nYou can also make it easier for them to write the actual review. Be clear about what you\u2019re looking for. Suggest certain features or aspects of your service that you want customers to share their opinions on. Ask specific questions like these in your emails or whatever the form of your review request:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What did you enjoy most about our service\/product?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s the biggest benefit\/result you got from using us? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How did you use our product\/service?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Would you recommend us to your friends?<\/span><\/li>\n<\/ul>\n<p>Help them as much as possible and make it easy for them to say nice things about you.<\/p>\n<h2>5. Monitor your online reviews,<em> everywhere<\/em><\/h2>\n<p>You probably come across a review from time to time and think you have a handle on what customers think.<br \/>\nBut there are so many different websites and channels where customers can share their opinions nowadays. Unless you\u2019re <a href=\"https:\/\/mention.com\/en\/blog\/monitor-review-sites\/\">monitoring all of these review sites<\/a>, you won\u2019t have the full picture. A monitoring tool helps put them all in one place for you.<br \/>\nSo whether it\u2019s a hotel review on Booking.com or company feedback on Glassdoor, you\u2019ll find out in real time, saving you so much time, headaches, and bad surprises.<\/p>\n<h3>Multichannel approach<\/h3>\n<p>While focusing your efforts on one channel might seem logical and cost-effective, Google picks up reviews from a variety of sources on its SERPs and uses them to improve the search user experience.<br \/>\nIf you have stellar 5-star reviews on Yelp, but only an average of 3.5 on say, Facebook, or TripAdvisor, the inconsistency will make customers feel skeptical, and creates mistrust towards your brand, which is the last thing you want.<br \/>\n<a href=\"\/?page_id=22974\">Monitoring<\/a> helps make sure that you never let a review slip through the cracks, so you can take better control of your overall brand performance, and identify on which platforms you should push harder to get better online reviews.<\/p>\n<h3>Responding to all reviews, but prioritize bad ones<\/h3>\n<p>Responding to reviews is key to getting more good reviews. If customers are rewarded when they share their opinions, they\u2019ll be encouraged to it more often. And other customers will follow suit.<br \/>\nBut if you\u2019ve got a lot on your plate, a monitoring tool helps you <a href=\"https:\/\/mention.com\/en\/blog\/social-media-sentiment-analysis\/\">filter by sentiment<\/a> so you can deal with the negative reviews first.<br \/>\nIt\u2019s tempting to brush off that one-star review, but reviews are public and they stay online forever. Most customers understand that problems cannot be solved immediately, but they need to know you listened, and are doing your best to provide a solution. So responding to these bad reviews is crucial to building a <a href=\"https:\/\/mention.com\/en\/blog\/visual-branding-tools\/\">great brand image<\/a>.<\/p>\n<h2>Walk the walk<\/h2>\n<p>Of course, just saying <i>thank you for your feedback, I\u2019ll report back to my team or add it to our \u201cone day, mayb<\/i><em>e&#8221;&nbsp;list<\/em>&nbsp;is not good enough.<br \/>\nIf you do that, your customers will quickly see through your lip service and tell that you don\u2019t really take their feedback seriously.<br \/>\nThe best way to get good reviews on the long run is to take in all their criticisms and suggestions, and make concrete improvements to inch closer and closer to perfection. And then <i>show them<\/i> you made those changes thanks to their comments.<br \/>\nWhen customers see that you really care, they\u2019ll be more willing to share, and help you serve and impress them better.<br \/>\n<strong>Give your customers something to \u201cwow\u201d about. Do that, and your online reviews will reflect it.<\/strong><br \/>\n<em>If you want more tips on how to get better online reviews, <a href=\"\">watch our exclusive webinar with Reputology. <\/a>Review sites are their jam, and they spend all day teaching people how to improve their online reputation.<\/em><br \/>\n<a href=\"\"><img decoding=\"async\" class=\"alignnone size-full wp-image-10093 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/Facebook-Reputology.jpg\" alt=\"reputology webinar review sites\" width=\"1600\" height=\"840\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/Facebook-Reputology.jpg 1600w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/Facebook-Reputology-300x158.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/Facebook-Reputology-768x403.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/Facebook-Reputology-1024x538.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/Facebook-Reputology-450x236.jpg 450w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/Facebook-Reputology-187x98.jpg 187w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/Facebook-Reputology-24x13.jpg 24w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/Facebook-Reputology-36x19.jpg 36w, https:\/\/mention.com\/wp-content\/uploads\/2017\/02\/Facebook-Reputology-48x25.jpg 48w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/840;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It doesn\u2019t matter how good you think you are. What matters is how good&nbsp;your customers think you are. They are the ones buying, and their opinions are the only ones that count. In my last post, I talked about how important online reviews are and how you can use them to improve your business. But &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/better-online-reviews\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">5 Easy Steps to Start Getting Better Online Reviews<\/span><\/a><\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[348,319,328,339],"tags":[],"class_list":["post-11861","post","type-post","status-publish","format-standard","hentry","category-social-listening","category-media-monitoring","category-social-media-marketing","category-community-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Better Online Reviews in 5 Easy Steps<\/title>\n<meta name=\"description\" content=\"Don&#039;t leave your brand&#039;s online reputation to chance. Follow these 5 steps to start getting better online reviews today. (Hint: it isn\u2019t rocket science.)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/better-online-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Better Online Reviews in 5 Easy Steps\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t leave your brand&#039;s online reputation to chance. Follow these 5 steps to start getting better online reviews today. (Hint: it isn\u2019t rocket science.)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/better-online-reviews\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-28T00:06:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-30T15:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM.png\" \/>\n<meta name=\"author\" content=\"Joei Chan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joei Chan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/\"},\"author\":{\"name\":\"Joei Chan\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/e34ed08abf1dac6054cf69820d032fe2\"},\"headline\":\"5 Easy Steps to Start Getting Better Online Reviews\",\"datePublished\":\"2017-07-28T00:06:28+00:00\",\"dateModified\":\"2022-12-30T15:57:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/\"},\"wordCount\":1831,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Screen-Shot-2017-07-27-at-11.48.21-PM.png\",\"articleSection\":[\"Social listening\",\"Media Monitoring\",\"Social Media\",\"Community Management\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/\",\"name\":\"How to Get Better Online Reviews in 5 Easy Steps\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Screen-Shot-2017-07-27-at-11.48.21-PM.png\",\"datePublished\":\"2017-07-28T00:06:28+00:00\",\"dateModified\":\"2022-12-30T15:57:18+00:00\",\"description\":\"Don't leave your brand's online reputation to chance. Follow these 5 steps to start getting better online reviews today. (Hint: it isn\u2019t rocket science.)\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Screen-Shot-2017-07-27-at-11.48.21-PM.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Screen-Shot-2017-07-27-at-11.48.21-PM.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/better-online-reviews\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media Monitoring\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/media-monitoring\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 Easy Steps to Start Getting Better Online Reviews\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Media Monitoring\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/e34ed08abf1dac6054cf69820d032fe2\",\"name\":\"Joei Chan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4742a64b97e72463ec06962f7f6d0e582e2cf3c5a0371c0bf70f2920a35b00f6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4742a64b97e72463ec06962f7f6d0e582e2cf3c5a0371c0bf70f2920a35b00f6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4742a64b97e72463ec06962f7f6d0e582e2cf3c5a0371c0bf70f2920a35b00f6?s=96&d=mm&r=g\",\"caption\":\"Joei Chan\"},\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/author\\\/joei-chan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Get Better Online Reviews in 5 Easy Steps","description":"Don't leave your brand's online reputation to chance. Follow these 5 steps to start getting better online reviews today. (Hint: it isn\u2019t rocket science.)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/","og_locale":"en_US","og_type":"article","og_title":"How to Get Better Online Reviews in 5 Easy Steps","og_description":"Don't leave your brand's online reputation to chance. Follow these 5 steps to start getting better online reviews today. (Hint: it isn\u2019t rocket science.)","og_url":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/","og_site_name":"Mention","article_published_time":"2017-07-28T00:06:28+00:00","article_modified_time":"2022-12-30T15:57:18+00:00","og_image":[{"url":"https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM.png","type":"","width":"","height":""}],"author":"Joei Chan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joei Chan","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/#article","isPartOf":{"@id":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/"},"author":{"name":"Joei Chan","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/e34ed08abf1dac6054cf69820d032fe2"},"headline":"5 Easy Steps to Start Getting Better Online Reviews","datePublished":"2017-07-28T00:06:28+00:00","dateModified":"2022-12-30T15:57:18+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/"},"wordCount":1831,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM.png","articleSection":["Social listening","Media Monitoring","Social Media","Community Management"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/","url":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/","name":"How to Get Better Online Reviews in 5 Easy Steps","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM.png","datePublished":"2017-07-28T00:06:28+00:00","dateModified":"2022-12-30T15:57:18+00:00","description":"Don't leave your brand's online reputation to chance. Follow these 5 steps to start getting better online reviews today. (Hint: it isn\u2019t rocket science.)","breadcrumb":{"@id":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/en\/blog\/better-online-reviews\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-27-at-11.48.21-PM.png"},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/en\/blog\/better-online-reviews\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/en\/"},{"@type":"ListItem","position":2,"name":"Media Monitoring","item":"https:\/\/mention.com\/en\/blog\/category\/media-monitoring\/"},{"@type":"ListItem","position":3,"name":"5 Easy Steps to Start Getting Better Online Reviews"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Media Monitoring","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/e34ed08abf1dac6054cf69820d032fe2","name":"Joei Chan","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/4742a64b97e72463ec06962f7f6d0e582e2cf3c5a0371c0bf70f2920a35b00f6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4742a64b97e72463ec06962f7f6d0e582e2cf3c5a0371c0bf70f2920a35b00f6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4742a64b97e72463ec06962f7f6d0e582e2cf3c5a0371c0bf70f2920a35b00f6?s=96&d=mm&r=g","caption":"Joei Chan"},"url":"https:\/\/mention.com\/en\/blog\/author\/joei-chan\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/11861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=11861"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/11861\/revisions"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=11861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=11861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=11861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}