Your reputation can be a hard thing to define. As an executive, you like to think you know what your company stands for. You also like to hope that your customers and prospects have feel the same way.<\/p>\n\n\n\n
But what you want isn’t always what’s true<\/strong>.<\/p>\n\n\n\n Your brand’s reputation is constantly evolving. With every social media comment, review, and blog post, new people discover your business. And what they think about you is colored by this content.<\/p>\n\n\n\n If a review is good, you look good in the eyes of the reader. If a blog post says that you’re an evil corporation out to destroy us all, that can’t be good.<\/em><\/p>\n\n\n\n In this post, we’re going to discuss what marketing execs need to know about online reputation management. How you can monitor it online, and where to invest time and resources to make necessary improvements. As stated above, your company’s reputation is fluid. In the past you could claim that your brand is beloved, and who would argue? As long as sales were strong, you could assume that your reputation was too.<\/p>\n\n\n\n But today, everything is online, which means everything is public. One disgruntled customer<\/a> can cause a serious dent to your reputation.<\/p>\n\n\n\n And trust me, if your reputation takes a big enough hit, sales won’t be far behind.
But first, what is it<\/em>?<\/p>\n\n\n\nWhat is online reputation management?<\/h2>\n\n\n\n
Just look at Uber. The ubiquitous ride-sharing company had basically achieved the Holy Grail – their brand name was becoming a verb: “Let’s Uber home.”<\/em><\/p>\n\n\n\n