{"id":12066,"date":"2017-08-09T14:45:26","date_gmt":"2017-08-09T14:45:26","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=12066"},"modified":"2025-01-14T09:22:32","modified_gmt":"2025-01-14T09:22:32","slug":"scalable-influencer-outreach-strategy","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/scalable-influencer-outreach-strategy\/","title":{"rendered":"How To Build A Scalable Influencer Outreach Strategy"},"content":{"rendered":"

Influencer marketing toes the line between celebrity endorsement and trusted recommendation from someone you admire. Done well, it\u2019s a win-win-win scenario. The business gains credibility and access to a wider audience<\/strong>, while the influencer gets free swag and exposure to new followers (or whatever perks they negotiate). As for the influencer\u2019s audience? They\u2019re kept in the loop about the latest and greatest trends in an industry they want to know more about. For a business wanting to break into influencer marketing, the trick is connecting with the right<\/em>\u00a0influencers \u2013 those whose values align with your brand. Looking to tap into the power of influencer marketing for your business<\/a>? It all starts with a targeted outreach campaign. So, let\u2019s walk through the steps you should take to mount an effective, scalable influencer outreach strategy from scratch.<\/p>\n

Where to find influencers for your brand<\/strong><\/h2>\n

One of the first steps in\u00a0any outreach strategy is to identify\u00a0your targets. Influencers come in various shapes and sizes, from Snapchat stars who get millions of impressions per story, to writers with bylines in top publications. An effective influencer for your marketing strategy might be an industry expert, or a vocal consumer who\u2019s passionate about your niche. So, where should you begin your search? How can you tell which influencers resonate most strongly with your audience? Here are a few tactics you can use to find and connect with the most prominent voices in your industry.<\/p>\n

1. Take advantage of social listening tools<\/strong><\/h3>\n

Since\u00a0you\u2019re reading the Mention blog, you\u2019re already on the right track. But just in case you aren\u2019t aware, social media monitoring tools<\/a> like Mention parse web content for keywords, so you can quickly discover who\u2019s talking about you. Not only does this make it easy to key-in on relevant influencers, but you can also sift through conversations to see what people say\u00a0about your brand, product, or industry. This added context will come in handy when you want to write personalized outreach emails to influencers.<\/p>\n

2. Master Google\u2019s advanced search queries<\/strong><\/h3>\n

Are you well-versed in the art of Google-fu? If not, it\u2019s time to brush up on your skills. Adding certain parameters to your query can help you cut through the noise in search results to find exactly what (or who) you\u2019re looking for, faster. For example, you can use advanced search queries to quickly locate influencers who contribute to a relevant publication. Here\u2019s how: 1. First, identify several top publications in your industry<\/strong> \u2013 the ones that your customers read and trust. You can use social media to see which blogs your customers and competitors are following or simply search Google for [your industry or product] + \u201cblog\u201d<\/em>. 2. Once you find a blog or two that match your niche perfectly, you can use the \u201crelated:\u201d operator to find similar websites<\/strong>. Searching for related:[website URL]<\/em>\u00a0saves you the trouble of manually digging around for all of the top sites in your industry. 3. For each site you want to target, click on a writer\u2019s name to find the exact URL structure of their author pages<\/strong>. For example, Propeller\u2019s blog<\/a> uses this structure: \"propeller-author-influencer-outreach\" 4. Then search Google using the \u201csite:\u201d operator<\/strong> to find every page on the website that begins with this URL. This will show you every contributor published on the site. \"propeller-author-list-influencer-outreach\" Now you have a list of all the authors who contribute to the website \u2013 AKA a goldmine of influencers who write authoritative content about your industry.<\/p>\n

3. Stalk social media for leads<\/strong><\/h3>\n

When it comes to finding relevant influencers on social media, there are two approaches you can take. The first is to locate any influencers already<\/em>\u00a0discussing your brand or product. The second is to connect with influencers in your niche who you want<\/em>\u00a0to talk about your brand. Both types of influencers can become powerful advocates for your business, but only if you know where to find them. Here are a few ways to find quality influencers on social media<\/strong>:<\/p>\n