{"id":12166,"date":"2017-08-18T16:33:22","date_gmt":"2017-08-18T16:33:22","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=12166"},"modified":"2022-12-30T15:57:13","modified_gmt":"2022-12-30T15:57:13","slug":"online-branding-mistakes","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/online-branding-mistakes\/","title":{"rendered":"5 Online Branding Mistakes You Can't Afford to Make"},"content":{"rendered":"

Online branding. It\u2019s that elusive but powerful thing that influences buying decisions. It\u2019s the <\/span>je ne sais quoi <\/span><\/i>that customers feel when they willing pay more to get essentially the same product or service. <\/span>
\nSome companies actively invest in it. Some don\u2019t even think about it. But the truth is, if you are communicating with your customers in any way online, you\u2019re contributing to your online brand. <\/span>
\nBut what might happen if you dive into this without thinking, without planning, and without a stress ball in your hand when shit hits the fan? <\/span>
\nBankruptcy and life-long shame and ridicule. That\u2019s what would happen. <\/span>
\nJokes aside – a lot of companies don\u2019t give online branding as much thought as necessary, thinking they\u2019d save resources, and then end up wasting more time and money. <\/span>
\nSo today we\u2019re talking about five big online branding mistakes businesses make, and how you should avoid them. <\/span><\/p>\n

5 online branding mistakes you need to stop making<\/span><\/h2>\n

1. Not monitoring your brand online<\/h3>\n

You may have an amazing vision for your brand, but what matters is what people say and think. And the internet allows anybody, anywhere, to share their thoughts about your brand. <\/span>
\nBlogs, social media conversations, news articles, YouTube reviews…these are the things that make up your online brand. And if you\u2019re not monitoring them, you have no control over them. <\/span>
\nMonitoring your brand online<\/a> helps you find out what your brand image looks like right now. That\u2019s the first step – if you don\u2019t know what\u2019s working and what\u2019s not, it\u2019s tough work trying to improve anything.<\/span>
\nObviously, we would recommend you do your brand tracking with Mention<\/a>, where you can track any conversation of your brand, anywhere online, and generate analysis and reports with a few simple clicks. <\/span>
\nBut if you\u2019re just starting out, not ready to invest in a tool, and want a quick pulse of your online brand, you can try this free tool, <\/span>the Brand Grader<\/span><\/a>. <\/span>
\n\"branding
\nThe Brand Grader<\/span><\/a> gives you a quick overview of a brand\u2019s online presence in seconds. Simply choose the company or product you\u2019re interested in, and you\u2019ll see:<\/span><\/p>\n