{"id":12640,"date":"2017-09-20T16:44:08","date_gmt":"2017-09-20T14:44:08","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=12640\/"},"modified":"2025-01-06T16:01:59","modified_gmt":"2025-01-06T16:01:59","slug":"instagram-influencer-marketing","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/instagram-influencer-marketing\/","title":{"rendered":"Instagram Influencer Marketing: 5 Reasons to Work With Micro-Influencers"},"content":{"rendered":"
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When it comes to social media influencers, bigger isn\u2019t always better. <\/em>
But since influencer marketing <\/strong>exploded on Instagram, brands and agencies have been racing to spend big dollars on high-profile social media users with massive<\/strong> followings. By the end of this year, brands are estimated to spend over $1 billion<\/a> to work with influencers on Instagram alone<\/em>.
Mega-celebrities like Kylie Jenner and the rest of the Kardashian clan are reported to cash in between $250,000 – $500,000<\/a> for one Instagram endorsement. Just think of all the waist-trainers<\/a> you can buy!

In the case of the Kardashian-Jenners, brands see their endorsement as a solid return on investment – since the products they endorse sell out almost immediately. What about the majority of social media influencers?

Does Instagram influencer marketing<\/a> really<\/em> work? And are brands getting the best bang for their buck?<\/p>\n\n\n\n

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