{"id":12733,"date":"2017-09-29T23:33:12","date_gmt":"2017-09-29T23:33:12","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=12733\/"},"modified":"2022-12-30T16:34:27","modified_gmt":"2022-12-30T16:34:27","slug":"marketing-experts","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/marketing-experts\/","title":{"rendered":"#Inbound17: Key Advice from the Marketing Experts [Video]"},"content":{"rendered":"

Couldn’t make it to Inbound17? Shame on you! It was a wonderful event, full of insights, experiences, and inspiration. The sessions were valuable, the parties were lively, and everybody left tired but happy.
\nPlus, we got to\u00a0see Michelle Obama<\/strong>.
\nBut we were also there to meet people. Important people. We wanted to know what some of the leading presenters and minds at Inbound17 were planning\u00a0for the near future. More importantly, we wanted to know how we could steal their ideas<\/strong>.
\nSo we chased a range of successful marketers and sales pros around with a mobile phone, and created a series of Facebook Live videos. The video quality may be a little\u00a0casual<\/em>, but the ideas are first class.
\n[Image credit: @INBOUND on Twitter<\/a>]<\/p>\n

What the marketing experts at Inbound17 think you should know<\/h2>\n

Larry Kim,\u00a0Mobile Monkey<\/a><\/strong>
\nLarry’s the founder of Wordstream, a PPC company that handles more than $1 billion in worldwide ad spend. These days, he’s\u00a0the\u00a0CEO of Mobile Monkey, a startup exploring artificial intelligence for mobile devices.
\nWe’ve worked with Larry before on our Real Smart Marketing<\/a> series, and it was a pleasure to see him again. More importantly, he’s a fountain of wisdom.
\nLarry told us all about…<\/p>\n

How to get better results on\u00a0any<\/em> marketing channel<\/h3>\n
    \n
  • Identify your “unicorn” content<\/strong>\u00a0and turn it into unicorn babies.<\/li>\n
  • Stop doubling down on “donkey” content. You can’t make a bad idea good<\/strong>.<\/li>\n
  • Use Google Analytics to prove the value of your best content.<\/li>\n
  • Build brand affinity. People should think of you when they think about your industry.<\/li>\n<\/ul>\n

    Now hear it in his words:
    \n