{"id":12757,"date":"2017-10-04T11:12:37","date_gmt":"2017-10-04T09:12:37","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=12757\/"},"modified":"2025-01-06T15:42:41","modified_gmt":"2025-01-06T15:42:41","slug":"digital-marketing-tools","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/digital-marketing-tools\/","title":{"rendered":"15 Valuable Digital Marketing Tools to Grow Your Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Technological transformations in the modern world have moved much of human activity to&nbsp;the virtual space. Our work, study, leisure, and even private areas such as friendships&nbsp;and&nbsp;intimate communication are inextricably linked to \u201cbeing online.\u201d<br>So if your&nbsp;<em>company<\/em>&nbsp;does not exist online, it almost doesn&#8217;t exist&nbsp;at all. In fact, you almost don&#8217;t need physical premises anymore.&nbsp;<strong>Good performance online can bring&nbsp;incredible success<\/strong>, without the need for an actual store.<br>But&nbsp;growing your online presence is no easy thing. To make&nbsp;your products or services&nbsp;top notch,&nbsp;you need to be&nbsp;familiar with numerous digital marketing tools and operate them successfully. Luckily, we&#8217;re here to help.<br>If you&#8217;re a&nbsp;beginner, this post gives you a list of recommended the most important digital marketing tools to work with.&nbsp;We&#8217;ll start with&nbsp;just 15, but there is an incredible range and variety of helpful products our there.<br>These 15 tools help you do the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze keywords<\/li>\n\n\n\n<li>Measure your search rankings<\/li>\n\n\n\n<li>Get content ideas<\/li>\n\n\n\n<li>Build&nbsp;links<\/li>\n\n\n\n<li>Remove links<\/li>\n\n\n\n<li>Achieve technical SEO success<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve broken these up into&nbsp;three crucial stages of growing your business: <strong>research and planning, implementing marketing strategy, and analytics<\/strong>. Let&#8217;s take a look now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Research and planning<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/trends.google.com\/trends\" target=\"_blank\" rel=\"noopener noreferrer\">Google Trends<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Trends shows you&nbsp;the latest trends in any area you&#8217;re interested in. Just type the chosen&nbsp;keyword (product, industry name, or something else) in the search panel.&nbsp;You&#8217;ll immediately know how much online buzz there is about your topic. If this is yor brand name or a competitor, the information is incredibly valuable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps<strong>&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to know which&nbsp;products or services are popular and trending to come up with better ideas for your own. With Google Trends, you&#8217;ll be able to verify whether your business idea is outdated, and if there are a lot of similar offers which may&nbsp;obstruct your success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The competitive environment is the most important concern when you launch a business. Ahrefs\u2019 set of tools provides you with an opportunity to get to know the&nbsp;competitors in your field. You&#8217;ll also learn the source of competitors\u2019 traffic, information about their ranking keywords, backlinks, content features, and a lot of other useful data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To grow your business, you need to learn from your competitors. For this, you to know their&nbsp;weaknesses and strengths, and beat them within&nbsp;your area of&nbsp;business. Using these data, you&#8217;ll have a perfect reference point for your own digital marketing approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Keywords Explorer by Ahrefs<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s hard to overestimate how much this tool will help you in creating your marketing strategy. Keywords Explorer&#8217;s Database proposes more than 3&nbsp;billion keywords, updated on a monthly basis. It&#8217;s also supported in more than 100 countries.<br>\nA few of its standout features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K<\/strong><strong>eyword difficulty score<\/strong>: tells you how easy it will be to rank for each keyword<\/li>\n\n\n\n<li><strong>\u201cClicks\u201d metric<\/strong>: shows the data about actual clicks for keywords<\/li>\n\n\n\n<li><strong>Advanced metrics<\/strong>: includes an analysis of return rate, paid clicks, and clicks per search<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Keywords play a&nbsp;core role in the promotion process since help searchers find the content they&#8217;re looking for. Thus, knowing what keywords users seek more often, you&#8217;ll be able to incorporate them widely into your content and&nbsp;make your content easier to find.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/www.facebook.com\/business\/news\/audience-insights\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Audience Insights<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook is the biggest social network in the world. It&#8217;s also&nbsp;the most effective tool for targeting your advertising campaign to the right market. Audience Insights gives you&nbsp;demographic data, interests, habits, the devices people are using, and even the household income (for some countries) of these <a href=\"\/?page_id=642\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> users.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a saying: \u201cwho owns information, owns the world.\u201d&nbsp;When you know your&nbsp;customers\u2019 interests,&nbsp;you can offer them the&nbsp;products and&nbsp;services they really need.&nbsp;Plus, knowing the events which your target audience attend&nbsp;can inspire you to include these activities in your own marketing plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.<\/strong>&nbsp;<a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buzzsumo<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Buzzsumo lets you analyze&nbsp;the most shared content on any topic. It allows you to find&nbsp;content in a specific&nbsp;niche by theme, author, or domain. It also makes it easier to monitor your&nbsp;competitors\u2019 social activity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When you know your target audience, this tool helps you to create the perfect content for them, based on other strong content available.\u00a0This in turn leads to\u00a0high engagement, and lets you\u00a0see the users\u2019 reactions to this content on social networks.<br><span id=\"hs-cta-wrapper-9c3a38dc-cf7e-442e-a8d5-32b4fc33337b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-9c3a38dc-cf7e-442e-a8d5-32b4fc33337b\" class=\"hs-cta-node hs-cta-9c3a38dc-cf7e-442e-a8d5-32b4fc33337b\"><\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building a marketing strategy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">6<strong>.<\/strong>&nbsp;<a href=\"https:\/\/coschedule.com\/headline-analyzer\" target=\"_blank\" rel=\"noopener noreferrer\">CoSchedule headline analyzer<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The names of your products or services, campaign slogan, and content titles&nbsp;\u2013 all these are designed to&nbsp;attract customers. This tool helps you to create more&nbsp;persuasive&nbsp;headlines which attract readers and cause&nbsp;them to click for more information.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The tool has great tips to&nbsp;help you to create bright and notable headlines. The more effective your headlines, the more visitors of your resources you will get.&nbsp;The more online visitors, the more more likely that people will buy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7<strong>.<\/strong>&nbsp;<a href=\"https:\/\/www.webpagefx.com\/tools\/read-able\/\" target=\"_blank\" rel=\"noopener noreferrer\">WebpageFX\u2019s readability tool<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your best content will be ineffective if it doesn&#8217;t suit&nbsp;your&nbsp;target audience. This online marketing tool helps you&nbsp;adapt your texts to the required&nbsp;level of your readers. Just enter your URL in the search block, and you will get the guide for refining your content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It makes your text readable and understandable for your target buyers. This&nbsp;is important, since nobody will delve into things which are complicated and ambiguous. Make your content more readable, and more people will actually read it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8<strong>.<\/strong>&nbsp;<a href=\"https:\/\/vwo.com\/engage\/\" target=\"_blank\" rel=\"noreferrer noopener\">PushCrew<\/a> (now VWO)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The ultimate goal of your company\u2019s online presence is to grow&nbsp;the audience. PushCrew is designed for exactly this purpose. It lets you&nbsp;send&nbsp;push notifications to your customers, even when they&#8217;re not currently on your website. This is a great&nbsp;way to inform people about your new offers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With so much online noise, every&nbsp;company&nbsp;risks getting lost in the endless flow of information.&nbsp;Push notifications make it easier to remind customers&nbsp;about new products. And with a consistent strategy, this tool gives you the opportunity to transform your \u201ccasual\u201d visitors into loyalists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9<strong>.<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-basics\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook advertising<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve already mentioned the potential of this social network. This tool gives&nbsp;you both an&nbsp;easy and a complex approach to creating&nbsp;Facebook ads. Even at the basic level, it can help you increase&nbsp;audience awareness of your brand, and begin conversations with your prospects.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook advertising helps you create an advertising&nbsp;strategy on the biggest social network, which allows you to reach a large, targeted audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10<strong>.<\/strong>&nbsp;<a href=\"https:\/\/eclincher.com\" target=\"_blank\" rel=\"noopener noreferrer\">Eclincher<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At a&nbsp;time of extreme social activity, it&#8217;s important to maximize the&nbsp;opportunities that&nbsp;social media gives your&nbsp;business. Eclincher helps you&nbsp;automate your social media marketing.&nbsp;It automatically publishes content on all channels, and schedules posts to provide better performance and reception. Moreover, it replies to every reaction on your post on&nbsp;social media.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To implement and control marketing campaigns in a few directions at once is an&nbsp;overwhelming and unrealistic task for most people.&nbsp;Eclincher allows&nbsp;simultaneous promotions possible&nbsp;all over social,&nbsp;and provides&nbsp;easy&nbsp;interaction with the audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analyzing your results<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1<strong>1.<\/strong>&nbsp;<a href=\"https:\/\/www.crazyegg.com\" target=\"_blank\" rel=\"noopener noreferrer\">Crazy Egg<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This application shows you information about your website\u2019s visitors and their interactions with each page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Using Crazy Egg, you get an opportunity to adjust your online resources to the visitors\u2019 needs, improve navigation, and increase conversion rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1<strong>2.<\/strong>&nbsp;<a href=\"https:\/\/serps.com\/tools\/rank-checker\/\" target=\"_blank\" rel=\"noopener noreferrer\">SERPs Rank Checker<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just input your website (or any&nbsp;keyword), and you&#8217;ll see where your resource ranks for a particular period.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The tool evaluates your website&#8217;s keyword ranks in&nbsp;Google.&nbsp;The higher the rank, the easier it is for people to find you, and the more effective your marketing will be. Thus, by means of SERP, you can measure the efficiency of your positioning and change your strategy if the&nbsp;rank is low.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1<strong>3.<\/strong>&nbsp;<a href=\"https:\/\/analytics.google.com\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google analytics lets you&nbsp;track huge traffics flows,&nbsp;alongside surfacing keywords which visitors use to land on your website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The availability and visibility of your website are the primary ground for top performance. Google Analytics helps you&nbsp;achieve&nbsp;this by&nbsp;optimizing your web resources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1<strong>4.<\/strong>&nbsp;<a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\" rel=\"noopener noreferrer\">Open Site Explorer<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Open Site Explorer gives an opportunity to make a comprehensive link analysis. It lets you&nbsp;research backlinks, discovers opportunities for link-building, and uncover potentially damaging links.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You know that <strong>links are important for promotion<\/strong>. The more \u201cgood\u201d links, the better marketing campaign is. But how one can distinguish a good click from spam? Open Site Explorer helps you do&nbsp;this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1<strong>5.<\/strong>&nbsp;<a href=\"https:\/\/analytics.facebook.com\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Analytics for apps<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This might&nbsp;be Facebook&#8217;s&nbsp;most powerful analytics tool. Nowhere else you can find such&nbsp;rich demographical data&nbsp;and&nbsp;across-channel analysis. Plus it provides&nbsp;numerous tools for analyzing your performance&nbsp;based on retention&nbsp;and&nbsp;revenue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How this helps you&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook has valuable information about people&#8217;s actvities, location, and purchase habits. Its analytics give data about social tendencies that can be very valuable&nbsp;for your marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">That&#8217;s the list<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That was\u00a0just\u00a0a short list of valuable digital marketing tools to grow a business. We\u00a0hope you&#8217;ll find here the answers you need to build\u00a0your business growth, and help\u00a0grow it to the highest level possible.<br>We want to help you achieve the best digital and social media marketing possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technological transformations in the modern world have moved much of human activity to&nbsp;the virtual space. Our work, study, leisure, and even private areas such as friendships&nbsp;and&nbsp;intimate communication are inextricably linked to \u201cbeing online.\u201dSo if your&nbsp;company&nbsp;does not exist online, it almost doesn&#8217;t exist&nbsp;at all. In fact, you almost don&#8217;t need physical premises anymore.&nbsp;Good performance online can &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/digital-marketing-tools\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">15 Valuable Digital Marketing Tools to Grow Your Business<\/span><\/a><\/p>\n","protected":false},"author":221,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-12757","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 Valuable Digital Marketing Tools to Grow Your Business<\/title>\n<meta name=\"description\" content=\"To build a better online marketing strategy, you need the right tools. 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