{"id":13294,"date":"2017-11-09T17:51:43","date_gmt":"2017-11-09T16:51:43","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=13294\/"},"modified":"2025-01-14T12:38:27","modified_gmt":"2025-01-14T12:38:27","slug":"google-alerts","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/google-alerts\/","title":{"rendered":"5 Reasons Why Google Alerts Just Aren’t Enough Anymore"},"content":{"rendered":"\n

If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online.<\/strong><\/em><\/p>\n\n\n\n

And even though Google itself declared the tool “broken”, they’re still immensely popular:<\/p>\n\n\n

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Source: Google Trends<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

So yes, they peaked in popularity during the first Obama administration.
But they’re still the go-to tool for people who want to know what’s said about them without shelling big money.<\/p>\n\n\n\n

It makes sense.<\/p>\n\n\n\n

Google is one of the biggest companies in the world, and it’s synonymous with web use.<\/p>\n\n\n\n

When you think of online<\/em>, you often think of “Google”.<\/p>\n\n\n\n

But Google Alerts are simply not the best tool for the job<\/strong>.<\/p>\n\n\n\n

Google Alerts price may be attractive since it\u2019s a free tool, but there are better free options available<\/a><\/strong>. And the paid options make them look silly and quaint.<\/p>\n\n\n\n

In this post, we’re going to see why Google Alerts are no longer enough for your business, and what your options are should you choose to move away from them.<\/p>\n\n\n\n

But first, why are Google Alerts still so popular?<\/strong> <\/p>\n\n\n\n

Table of Contents:<\/p>\n\n\n\n