{"id":13449,"date":"2017-11-22T16:58:29","date_gmt":"2017-11-22T15:58:29","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=13449\/"},"modified":"2025-03-05T13:31:38","modified_gmt":"2025-03-05T13:31:38","slug":"influencer-outreach","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/influencer-outreach\/","title":{"rendered":"13 Proven Ways to Use Influencer Outreach to Help Your Content Rank"},"content":{"rendered":"\n

Here\u2019s the story: You know influencers<\/a> can introduce you to their audience.
When that happens, you<\/em> grow your audience. And when you<\/em> grow your audience, you<\/em> get more pageviews, email subscribers, and\u2026 ultimately\u2026 sales.
It\u2019s that simple, right?
Well\u2026
Influencer outreach can definitely give you larger brand exposure<\/a>. And, when you focus on backlinking techniques<\/a>, influencer outreach can also help you get your content to rank<\/strong>.
That, in turn, helps you connect with a larger audience of folks who\u2019re actively searching for the content you\u2019re publishing.
So influencer outreach, at its core, helps you<\/em> reach a larger audience<\/strong> in many ways.
Which brings us to the questions at the top of your mind: How can I<\/em> do this? How can I<\/em> grow my audience with influencer outreach?
You\u2019re about to learn the process behind:<\/p>\n\n\n\n

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  1. Identifying your best opportunities for strategic growth,<\/li>\n\n\n\n
  2. Getting started with the fundamentals of influencer outreach,<\/li>\n\n\n\n
  3. And leveraging the 13 outreach tactics that have helped CoSchedule grow from zero to 1.3 million pageviews per month.<\/li>\n<\/ol>\n\n\n\n

    Research suggests marketers who document processes are 466% more likely to report success<\/a> than those who don\u2019t.
    So get out your pen + paper to write down your influencer outreach process\u2026 then read on, my friend. Read on. \ud83d\ude09<\/p>\n\n\n\n

    First things first: Identify your cornerstone keyword opportunities<\/h2>\n\n\n\n

    Focusing on fewer things often means doing fewer things better.
    Therefore, concentrating your influencer outreach efforts<\/strong> to strategically share specific content (and subsequently earn shares and backlinks to fewer pieces) will have a larger impact upon getting that content to rank<\/strong>.
    Keep that in mind. At     CoSchedule<\/a>, our blog manager and SEO wizard, Ben Sailer, keeps a simple shortlist of the keywords we want to rank for no matter what<\/strong>. These terms all relate to the core product we sell: A marketing + social media management calendar.
    This shortlist also includes the URLs of the pieces we want to rank.
    \"core
    With this simple framework, we focus our minimal resources on doing whatever is within our means to make sure this specific<\/em> content ranks for these specific keywords. The methods we use are all 100% ethical (white hat), and include tactics like:<\/p>\n\n\n\n