{"id":13466,"date":"2017-11-23T14:45:35","date_gmt":"2017-11-23T14:45:35","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=13466\/"},"modified":"2025-01-06T16:55:48","modified_gmt":"2025-01-06T16:55:48","slug":"instagram-hashtag","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/instagram-hashtag\/","title":{"rendered":"How to Grow Your followers using an Instagram Hashtags Strategy"},"content":{"rendered":"\n<p><em>Welcome to another edition of our Expert Series! In these interviews, our goal is to bring you the most up to date tips, tricks and best practices according to the brightest people in the industry<\/em> <em>to help you grow on Instagram.<\/em><a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meet Our Expert<\/strong> of Instagram<\/h2>\n\n\n\n<p>Today we\u2019re excited to chat about <strong><a href=\"https:\/\/mention.com\/en\/blog\/best-instagram-hashtags\/\">Instagram hashtags<\/a><\/strong>&nbsp;<strong>strategy<\/strong> with Taylor Loren, Content Marketing Manager and all-around social media guru.<br><a href=\"https:\/\/www.instagram.com\/p\/BRHybiJgxlh\/\"><\/a><em>A little about Taylor\u2026<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>She works at Later, the #1 marketing platform for Instagram which lets brands aggregate, plan, grow their audience, and share social content to Instagram, Facebook, Twitter and Pinterest<\/li>\n\n\n\n<li>She\u2019s also the co-founder of the popular travel blog <a href=\"http:\/\/www.localwanderer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Local Wanderer <\/a>and a loyal Kardashian fan<\/li>\n<\/ul>\n\n\n\n<p><img decoding=\"async\" width=\"646\" height=\"646\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/11\/pasted-image-0-17.png\" alt=\"instagram-hashtag-local-wanderer\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 646px; --smush-placeholder-aspect-ratio: 646\/646;\"><br>Source: Local Wanderer<br><\/p>\n\n\n\n<p><em>I\u2019ll let Taylor elaborate\u2026<\/em><br>\u201cThe best part of my job at Later is that I get to help people grow their business with Instagram! I love educating people about how social media can help them achieve their business goals, and<strong>&nbsp;Instagram can really make or break your success.<\/strong>&nbsp;We\u2019re seeing a ton of \u201cInsta-brands\u201d come into the market and compete with more established brands in their industry which is really exciting.\u201d<br><img decoding=\"async\" width=\"1600\" height=\"612\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-21-at-12.01.57.png\" alt=\"instagram-hashtag-later-web\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/612;\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Instagram In a Nutshell<\/strong><\/h2>\n\n\n\n<p>Instagram has been steadily climbing in the social platforms race since it debuted back in 2010. With over 700 million monthly active users, its popularity is surpassing mega social networks such as LinkedIn, Twitter, Snapchat and is following closely behind its parent company, Facebook.<\/p>\n\n\n\n<p><img decoding=\"async\" width=\"738\" height=\"415\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/11\/pasted-image-0-16.png\" alt=\"instagram-hashtag-instagram-growth\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 738px; --smush-placeholder-aspect-ratio: 738\/415;\"><br>Source: Sprout Social<br><\/p>\n\n\n\n<p>According to Forbes, the key to Instagram\u2019s impressive growth are its \u201c<a href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2017\/03\/28\/why-instagram-is-the-top-social-platform-for-engagement-and-how-to-use-it\/#cc3eb4036bdc\" target=\"_blank\" rel=\"noreferrer noopener\">visual nature, mobile functionality , ease of engagement<\/a>\u201c and the success of <a href=\"\/?page_id=8259\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a>. <br><br>However, the use of hashtags&nbsp;has also been a huge factor in helping its users to continuously discover new content and profiles to engage with.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is an <a href=\"\/?page_id=8988\">Instagram Hashtag<\/a><\/strong><\/h2>\n\n\n\n<p>Hashtags are typically included in the caption or comments of your Instagram post as a way to <strong>organize your content by topic<\/strong> \u2013 think of them as keywords that people would use to search for your post. It also adds context to your content, when you use the right Instagram hashtag strategy. If you add a hashtag to a public post, the post will show up <a href=\"https:\/\/help.instagram.com\/351460621611097\" target=\"_blank\" rel=\"noreferrer noopener\">when someone searches for that specific hashtag<\/a>.<\/p>\n\n\n\n<p>There are two main types of hashtags that are used on Instagram \u2013 I\u2019ll let our expert explain them via the following Instagram hashtag strategy guide:<br><br>1) Branded hashtags<br>\u201cBranded hashtags are an awesome way to organize your campaigns and generate UGC that you can repost on Instagram.\u201d<br><img decoding=\"async\" width=\"1600\" height=\"940\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/11\/pasted-image-0-18.png\" alt=\"instagram-hashtag-nike\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/940;\"><br>\u201cA branded hashtag is a hashtag that\u2019s <strong>unique to your business. <\/strong>It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can be a hashtag that has nothing to do with your brand name, but <strong>has everything to do with your brand identity.<\/strong>\u201d<br><br>It\u2019s worth noting that 7 out of 10 hashtags on Instagram are branded (<a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout social<\/a>). Adding branded hashtags to your content can increase your brand visibility as it can be tied directly to your brand &#8211; all you have to do to measure its impact is to use the right <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">monitoring tool.<\/a><br>2) Community hashtags<br>Community hashtags such as #dogsofinstagram or #dailycortado bring like-minded users together around specific topics and are therefore one of the best hashtag strategies for 2023. Including them in your posts is \u201ca great way to connect with others, improve the SEO of your posts, gain followers, and grow your own community.\u201d (Later)<br><br>\u201cWhile community hashtags are meant to increase the reach of your message,&nbsp;branded hashtags are designed to connect themes for you and your audience. They can be used to promote a campaign or aggregate user-generated content (UGC).\u201d<br><img decoding=\"async\" width=\"2558\" height=\"1372\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-23-at-11.28.12.png\" alt=\"instagram-hashtag-community\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2558px; --smush-placeholder-aspect-ratio: 2558\/1372;\"><br>When it comes to creating hashtags, Taylor\u2019s rule of thumb is to keep it <strong>simple and catchy, \u201c<\/strong>It should be short and easy to spell so that your fans and customers [and communities] can easily remember it \u2014 but also relevant and creative so that people will be enthusiastic about sharing it!\u201d<br><br>Implementing a good Instagram strategy using relevant hashtags can help you stay organized and reach an even bigger audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Should You Use an Instagram Hashtag to Grow Your Instagram<\/strong><\/h2>\n\n\n\n<p>Did you know that 70% of Instagram posts don\u2019t get seen? <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/instagram-marketing\/instagram-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">(According to Smart Insights)<\/a>&nbsp;<br><br>Since Instagram introduced a new algorithm based feed in 2016, it became increasingly harder for posts to be seen organically.<br>Using the right hashtags not only helps your brand get discovered by new audiences,&nbsp;but it can also help you reach relevant audiences who may already be interested in your company or product. Instagram posts with at least one hashtag have <a href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured2\/images\/InstagramStudy2014Q3.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">12.6%&nbsp;more engagement<\/a>&nbsp;than those without.<\/p>\n\n\n\n<p>Taylor says, \u201cInstagram hashtags are one of the best ways to grow your Instagram account. Using the right hashtag for your Instagram posts (or a combination of hashtags) can help you expose your brand to large and targeted audiences. <\/p>\n\n\n\n<p>In fact, the use of hashtags vastly increases your chances of attracting new followers, getting more likes, and increasing engagement!\u201dThe short answer? Instagram + hashtags = good. A new Instagram hashtag strategy = even better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best Practices for Choosing Instagram Hashtags<\/strong><\/h2>\n\n\n\n<p>While it may seem like everyone has their opinion on hashtags, some of us love them, others don\u2019t use them ever &#8211; here are 5 tried and tested tips from Taylor:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) Choose Relevance Over Popularity<\/strong><\/h3>\n\n\n\n<p>\u201cThe most popular Instagram hashtags are just simple words, and while tagging #love, #happy, and #dog may get you a few more likes, it\u2019s not going to do much for your growth in the long run. <\/p>\n\n\n\n<p>Instead of using the most popular Instagram hashtags, it\u2019s better to use the top Instagram hashtags that have an engaging community behind them and are specific to your audience.\u201d This will give you the best hashtag strategy for your Instagram page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Use Hashtags Used by Your Audience<\/strong><\/h3>\n\n\n\n<p>\u201cResearch your audience and find out what hashtags they\u2019re using, then see which ones fit your publishing content. Your hashtags should be relevant and contain keywords users search<strong> for.\u201d<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) Use Hashtags Used by Your Competitors<\/strong><\/h3>\n\n\n\n<p>\u201cIt\u2019s always smart to find out what hashtags your competitors use. Doing so lets you determine which hashtags provide the most engagement.&#8221;<br><br>&#8220;While it may not be your intention to compete on those hashtags, you could still figure out what your potential customers are talking about and which hashtags they\u2019re using. And maybe you\u2019ll discover new hashtags to add to your repertoire!\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) Quality Over Quantity<\/strong><\/h3>\n\n\n\n<p>\u201cThe days of using 30 of the same Instagram hashtags on each of your posts are over &#8211; with the recent Instagram shadowban, repeated behaviour like using the same exact hashtags over and over could now be considered \u201cspammy\u201d &nbsp;behaviour.<br>This shouldn\u2019t make you shy away from using hashtags, but if you are going to use them make sure that you are doing the proper research and switching up your hashtags for each photo&#8230;it\u2019s important that your hashtags are tailored to each post, and this might mean that you\u2019re not using up all 30 of your hashtags (which is totally fine!).\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5) Using Hashtags for User Generated Content<\/strong><\/h3>\n\n\n\n<p>\u201cI think that using Instagram hashtags for UGC is the best way to use hashtags! Getting people to participate in your campaigns and submit content that you can then <a href=\"https:\/\/later.com\/blog\/user-generated-content-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\">repost for free<\/a>&nbsp;is an amazing advantage of Instagram.\u201d<\/p>\n\n\n\n<p>Related article:<a href=\"https:\/\/mention.com\/en\/blog\/best-instagram-captions\/\"> 377 Best Instagram Captions to Copy and Paste in 2024<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brands Doing Hashtags Right<\/strong><\/h2>\n\n\n\n<p>There are countless ways that businesses can use <a href=\"\/?page_id=679\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram for business<\/a>, however, \u201chashtag campaigns prove to be one of the most efficient and effective.\u201d<a href=\"https:\/\/mention.com\/en\/blog\/instagram-hashtags\/\" target=\"_blank\" rel=\"noreferrer noopener\">(Mention)<\/a>&nbsp;<\/p>\n\n\n\n<p>Here are some of Taylor\u2019s favorite <a href=\"https:\/\/mention.com\/en\/blog\/instagram-hashtags\/\" target=\"_blank\" rel=\"noreferrer noopener\">branded hashtags<\/a>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Girlboss\u2019 #girlbossmoment<\/h3>\n\n\n\n<p>\u201cWhat started as a Twitter hashtag has made it\u2019s way over to Instagram, and @girlboss\u2019 hashtag #girlbossmoment is full of empowering stories from women. Girlboss encourages their audience to post their proud moments and celebrate each others accomplishments, and highlights from #girlbossmoment are shared on the Girlboss podcast.\u201d<br><br>Herschel Supply\u2019s #welltravelled<br>\u201cHerschel was one of the first brands to really tap into an aspirational, community oriented Instagram presence. Their hashtag #welltravelled is one of the first branded Instagram hashtags, and they do a great job of <strong>attracting their ideal target market through this travel focused hashtag. <\/strong>You\u2019ll definitely see their products in this hashtag, but you\u2019ll also find a lot of other travel inspiration that embodies the Herschel Supply brand.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Start Experimenting with Instagram Hashtags<\/strong><\/h2>\n\n\n\n<p>There\u2019s no time like the present to start testing out Instagram hashtags. If you want to learn more, check out Taylor\u2019s ultimate guide to hashtags or head over to Later\u2019s <a href=\"https:\/\/later.com\/blog\">blog<\/a>. <\/p>\n\n\n\n<p>You can also connect with her on <a href=\"https:\/\/twitter.com\/taylrn\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/taylorloren\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/www.instagram.com\/taylor.loren\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. A big thanks to Taylor for being a part of this interview! Join us for the next installment of <em>Expert Series.<\/em><\/p>\n\n\n\n<p>Ready to take your social media marketing game to the next level? Check out <a href=\"\/?page_id=8259\"><strong>The Influencer Marketing Stack <\/strong><\/a>&#8211; our ultimate resource hub for influencer marketing in collaboration with Later, Bitly, Buzzstream, Shane Barker and The Shelf.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to another edition of our Expert Series! In these interviews, our goal is to bring you the most up to date tips, tricks and best practices according to the brightest people in the industry to help you grow on Instagram. Meet Our Expert of Instagram Today we\u2019re excited to chat about Instagram hashtags&nbsp;strategy with &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/instagram-hashtag\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Grow Your followers using an Instagram Hashtags Strategy<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":13481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,315,329,345,347],"tags":[],"class_list":["post-13466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-digital-marketing","category-tools-productivity","category-instagram","category-publishing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Instagram Hashtags to Grow Your Audience<\/title>\n<meta name=\"description\" content=\"Instagram\u2019s impressive growth are its \u201cvisual nature, mobile functionality , ease of engagement, use of influencers and the use of Instagram hashtag\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/instagram-hashtag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Instagram Hashtags to Grow Your Audience\" \/>\n<meta property=\"og:description\" content=\"Instagram\u2019s impressive growth are its \u201cvisual nature, mobile functionality , ease of engagement, use of influencers and the use of Instagram hashtag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/instagram-hashtag\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-23T14:45:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-06T16:55:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/11\/Expert-Series_-How-to-Grow-Your-Audiences-Using-Instagram-Hashtags-with-Later-large.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3840\" \/>\n\t<meta property=\"og:image:height\" content=\"2160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandra Chung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Chung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-hashtag\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-hashtag\\\/\"},\"author\":{\"name\":\"Sandra Chung\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/eef1f3929fc66d7e9ab0c7f050cfd100\"},\"headline\":\"How to Grow Your followers using an Instagram Hashtags Strategy\",\"datePublished\":\"2017-11-23T14:45:35+00:00\",\"dateModified\":\"2025-01-06T16:55:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-hashtag\\\/\"},\"wordCount\":1525,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-hashtag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Expert-Series_-How-to-Grow-Your-Audiences-Using-Instagram-Hashtags-with-Later-large.jpg\",\"articleSection\":[\"Social Media\",\"Digital Marketing\",\"Tools &amp; 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