{"id":13527,"date":"2017-11-30T17:14:52","date_gmt":"2017-11-30T16:14:52","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=13527\/"},"modified":"2024-10-12T15:01:10","modified_gmt":"2024-10-12T15:01:10","slug":"how-to-measure-brand-awareness","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/how-to-measure-brand-awareness\/","title":{"rendered":"How to Measure Brand Awareness: 4 Key Steps"},"content":{"rendered":"\n

Acquiring new customers is one of the primary goals of marketers. It can be achieved only by getting a company\u2019s name in front of the target audience through social media, outdoor advertising, and other techniques. Or as marketers would say, \u201cbuild brand awareness.\u201d Without it, you have no way of knowing if your efforts are working<\/strong>.
\nDespite its apparent importance for businesses, brand awareness is something of a black box for many marketers. Everyone knows they should be doing their best towards increasing it, but few are confident in their measuring methods.
\nSo, how exactly does one quantify brand awareness success<\/strong>? Below, I\u2019ll walk you through some effective methods to measure it and give you helpful tips.<\/p>\n\n\n\n

1. Use Social Media Listening<\/strong><\/h2>\n\n\n\n

Social media is one of the most important sources of information when it comes to measuring brand awareness<\/a>. \u201cListening\u201d allows you to listen to online conversations about your brand across social media<\/a><\/strong>, and hear customers\u2019 opinions about it. For example, you can use the following metrics:<\/p>\n\n\n\n

Brand Mentions<\/strong><\/h3>\n\n\n\n

Customers often use names of brands to refer to them in posts, so monitoring the discussion can provide you with valuable information. For example, it can lead to honest feedback and objective insight<\/strong>.
Use special tools like Google Alerts<\/a> or Mention<\/a><\/strong> to track brand mentions<\/a> with specific keywords and phrases, across all of your social media feeds.
Also, don\u2019t limit your analysis to direct mentions of your brand\u2019s name. Include potential misspellings, as well as some of your top products.<\/p>\n\n\n\n

Social Media Reach<\/strong><\/h3>\n\n\n\n

You post information on your brand\u2019s social media pages every day, but how many times people share it? To analyze the reach of your social media content, you can use tools like Sharedcount<\/a> which tracks URL shares, likes, pins, and more.<\/p>\n\n\n\n

2. Use Google Analytics<\/strong><\/h2>\n\n\n\n

Google Analytics<\/a> is a perfect tool for measuring brand awareness<\/strong> because it determines the sources of traffic, identifies user demographics, and shows how engaged your audience is.<\/p>\n\n\n\n

What are the main traffic channels on your website?<\/strong><\/h3>\n\n\n\n

Let\u2019s assume you already have a Google Analytics account (if you don\u2019t, create one). Enter it and click on \u201cAcquisition.\u201d Then, find and click on \u201cAll Traffic\u201d and \u201cChannels.\u201d The platform will generate data about where your website traffic is coming from so you can analyze the sources.
\n\"image3Image Source<\/a>
\nYou can see eight main traffic channels<\/strong> in the image above:<\/p>\n\n\n\n