{"id":13668,"date":"2017-12-27T13:18:39","date_gmt":"2017-12-27T13:18:39","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=13668\/"},"modified":"2022-12-30T16:43:56","modified_gmt":"2022-12-30T16:43:56","slug":"instagram-stories-campaign","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/instagram-stories-campaign\/","title":{"rendered":"6 Ways for B2B Brands to Use an Instagram Stories Campaign"},"content":{"rendered":"

Should B2B brands be using Instagram Stories? The short answer is… yes!\u00a0<\/em><\/p>\n

Contrary to what some B2B companies may believe, Instagram Stories (IS) isn’t just a new feature of an already-trendy app for millennials. Beyond helping fashion and lifestyle brands amass huge followings, it can be an excellent, lead-generating channel for B2B companies. <\/span><\/p>\n

Instagram itself has already proven to be one of the most effective social media marketing platforms. According to digital marketing expert Jay Baer<\/a>, it provides brands with a space for making new connections in all different types of industries, at all different stages in their development. The app is a great medium for brand storytelling: for customers, engaging with brands on Instagram<\/a> can often feel more authentic than on Facebook or Twitter. <\/span><\/p>\n

\"instagram-stories-campaign-phone\"
\nThis doesn’t mean that B2B companies need to hop on to every hip app bandwagon.\u00a0<\/strong>Snapchat, for example, which Instagram Stories was modeled after – was a lot more limiting for B2B brands.
\nWith Snapchat, companies were restricted in terms of creating brand pages, having integration or automation and also driving to call-to-action options. Although the app provided a new way for many brands to tell their story in a creative, out-of-the-box way, it wasn’t the most effective channel for many B2B brands to achieve their marketing goals.
\nEnter Instagram Stories.
\n\"Instagram<\/a><\/span>