{"id":13739,"date":"2018-01-15T11:13:41","date_gmt":"2018-01-15T10:13:41","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=13739\/"},"modified":"2021-09-30T10:28:58","modified_gmt":"2021-09-30T10:28:58","slug":"brand-health","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/brand-health\/","title":{"rendered":"Brand Health: 5 Tips to Keep Your Image Sparkling"},"content":{"rendered":"

One of the reasons evergreen brands like Coca-Cola stay so relevant and vital is they have a knack for keeping things fresh. Coca-Cola has been around for over a hundred years, but it doesn\u2019t feel or look old. In fact, it feels as modern and exciting as anything else in 2018. And that\u2019s all down to branding.
\nAs we move into 2018, it\u2019s more important than ever that you think about the health of your brand<\/strong>. We\u2019re all on social media constantly, and one wrong move<\/a> from you can shift consumer perception negatively and undo all your hard work.
\nIs your brand fresh and clean? Does it sparkle like champagne? Or is it so<\/em> 2014?
\nEverything in life needs a makeover from time to time, including your brand. Use these 5 tips to inject vitality and some much-needed energy into your business<\/strong> so that customers keep on coming.<\/p>\n

1. Keep asking questions<\/h2>\n

\"brand
\nUnless<\/em> <\/strong>you ask questions, you won\u2019t always know what your audience wants. (Source: Flickr<\/a>)<\/em>
\nWhat do your customers want from you? Do they still want what they wanted 2 years ago, or have their needs shifted?
\nUnless you ask your customers questions and gather feedback, you won\u2019t have the answers that will help to keep your brand vital in their eyes.
\nAs needs shift and new trends emerge, what customers want to see from brands changes<\/strong>. That\u2019s your first potential problem.
\nThe second is that getting customers to share information isn\u2019t exactly easy when we\u2019re all strapped for time. Posing questions on social media lets customers answer them at a time that suits them<\/strong>. Live streaming encourages interaction<\/a>, and if you\u2019ve got an email list, use this to ask your customers valuable questions, too.
\nThe third problem is that customers can literally make or break you. If too many customers don\u2019t like you and tell the world that they don\u2019t like you, your brand will quickly lose its lustre.
\nThe easiest way to solve problems one and three is to ask the right questions<\/strong>. Here are two good examples:<\/p>\n