{"id":13797,"date":"2022-09-16T11:34:00","date_gmt":"2022-09-16T11:34:00","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=13797\/"},"modified":"2025-01-14T12:31:48","modified_gmt":"2025-01-14T12:31:48","slug":"marketing-newsletters","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/marketing-newsletters\/","title":{"rendered":"10 Killer Marketing Newsletters That You Need to Subscribe to in 2024"},"content":{"rendered":"\n

Most marketing newsletters are boring AF, I\u2019ll be the first to say it.<\/strong><\/em><\/p>\n\n\n\n

As busy marketers, we try not to spend all of our time scouring the internet for useful information.<\/p>\n\n\n\n

Our inbox was supposed to be a place we turn to for quick, digestible communication from companies.<\/p>\n\n\n\n

Instead, we are now constantly flooded with marketing newsletters that provide very little value to us.<\/strong><\/p>\n\n\n\n

Why do most marketing newsletters suck?<\/h2>\n\n\n\n

Most marketing newsletters try to do too many things at once.<\/p>\n\n\n\n

From product updates to event invites to random blog posts, emails are supporting every single aspect of your business.<\/p>\n\n\n\n

What’s more, whether it\u2019s a newsletter or not, any email that you send needs to focus on one message<\/a> if you want it to deliver.<\/p>\n\n\n\n

While a lot of us think that email newsletters can kill many birds with one stone, it can\u2019t.<\/p>\n\n\n\n

The focus and intent of a marketing newsletter need to be clear as soon as the reader takes the first glance.<\/p>\n\n\n\n

It also needs to provide readers with something they cannot get from your other marketing channels.<\/strong><\/p>\n\n\n\n

But do people even care about newsletters anymore? Perhaps we should forget about marketing newsletters altogether?<\/p>\n\n\n\n

Eeeh, not so fast<\/strong>.<\/p>\n\n\n\n

Why we still need to care about marketing newsletters<\/h2>\n\n\n\n

Even though so many new marketing strategies have surfaced since emails, it\u2019s still considered one of the most effective types of marketing.<\/strong><\/p>\n\n\n\n

According to Chief Marketer<\/a>, \u201cemail marketing outperforms other tactics for lead generation<\/em>\u201d, Campaign Monitor<\/a> tells us that 89% of marketers consider that their email marketing strategy is a success, and HubSpot<\/a> says it clearly contributes to improving sales.<\/p>\n\n\n\n

It\u2019s personal, it\u2019s targeted and it\u2019s meant to be consistent<\/strong>.<\/p>\n\n\n\n

\u201cEmail may be old-school, but having the most relevant pieces of news handed over to you in a digital package is still extremely valuable<\/em>\u201d (Contently)<\/a>.<\/p>\n\n\n\n

We shouldn\u2019t forego email newsletters altogether, but if your current program isn\u2019t giving any result, take a step back and evaluate what you\u2019re doing<\/strong>. <\/span>